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The future of selling is digital

Introduction
The future of selling is digital

Even before the pandemic upended the business world as we know it, more and more sales appointments were taking place over video platforms like Zoom and Google Meet.

But the pandemic brought a raft of challenges and opportunities for sales teams of all shapes and sizes.

As They Ask, You Answer author Marcus Sheridan says, “It’s like COVID hit fast forward and we jumped five years into the future.” All of a sudden, meetings that were previously happening at trade shows, on golf courses, or in board rooms were all taking place on Zoom.

The pandemic’s long-term effects on sales won’t be understood for some time, but it is safe to say that we will never fully go back to how it was pre-COVID.

There are too many benefits to virtual sales to abandon the practice once the virus is under control.

Today, the companies that are rapidly adapting to this new reality are the ones poised for success. And why not? According to research from HubSpot, 63% of sales leaders believe virtual sales meetings are equally effective or more effective than traditional, face-to-face meetings.

Success depends on playing to your virtual strengths.

To set your team up for success, you’ll need to help them transition their sales process to virtual platforms. While familiarity with each platform is vital, it is only the tip of the iceberg. All too often, companies think they can seamlessly fit their old process into a new medium. The results have been disappointing.

This guidebook is designed to set your team up for long-term success. When you own the virtual room, you make your customers comfortable buying in a whole new way — and your business can grow, no matter what the world throws at it.

Your future depends on it.

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