Content Marketing Content Marketing Definition of a Thank-You Page (In Under 100 Words) Next Article Kevin Phillips Content Trainer, 10+ Years of Content Marketing Expertise, Content Marketing Trainer October 4th, 2017 min read In digital marketing, a Thank-You Page is a web page that loads after a form has been filled out on a business’ website. Thank you pages serve five important functions for businesses and organizations: To show web visitors gratitude for taking their time to fill out the form. To deliver an offer (if the offer is for a piece of downloadable web content). To give more information and set expectations for next actions. To follow up with a “next offer.” To return navigation to the company’s website (if the landing page had navigation and footers removed).