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In digital marketing, a Thank-You Page is a web page that loads after a form has been filled out on a business’ website.
Thank you pages serve five important functions for businesses and organizations:
- To show web visitors gratitude for taking their time to fill out the form.
- To deliver an offer (if the offer is for a piece of downloadable web content).
- To give more information and set expectations for next actions.
- To follow up with a “next offer.”
- To return navigation to the company’s website (if the landing page had navigation and footers removed).
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