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The Latest Digital Marketing News by IMPACT
October 25, 2018

Nebraska's Not for Everyone, Facebook's Introducing Attribution, and Yes, You ARE a Badass!

Hey, friends, did you miss me?

Of course, you did! Unexpectedly out for two weeks, I was quickly reminded that I missed a lot. Another Facebook scandal, the return of the Palm Pilot... We always joke about how much changes in marketing every day, but yikes. This industry clearly waits for no one (not even one of its favorite people, like me ๐Ÿ˜‹). 

So, let's not fall behind. Here's The Latest ...


Honestly, Nebraska Just Got A Lot Cooler. 

It may seem counterintuitive to share shortcomings in your marketing, but that's exactly what the Nebraska Tourism Commission had in mind. In this piece, IMPACT Account Exec, Dakota, dives into how the state's latest campaign is using humble words to set realistic expectations & attract the right visitors. Here's why honesty's the best policy (even in marketing).


Finally! You're Going to Know if Your Facebook Ads Are Actually Working.

We've seen the click-throughs and impressions, but knowing if those Facebook ads of yours were really bringing in the big bucks hasn't been as easy -- until now. Iris from our team details how Facebook's finally introducing native attribution so you can more clearly see how ads affect your bottomline and which are working. This is everything you need to know so far.


24 Questions to a High-Performer! 

Fact: Your business is only as strong as the people working in (and on) it. That means you need to be asking the right questions in your hiring process to truly find the highest performing talent for the job. In this article, our VP of Marketing, Kathleen shares 24 to help the unicorns come out of hiding. See the Full List of Interview Questions Here.

... More Music to Your Ears ๐ŸŽถ

Save the Date ๐Ÿ“…

  • Join us ringside at Website Throwdown TODAY!: At 2pm ET, our experts are critiquing viewer websites live on the air with our special guest, Jay Acunzo! Submissions have closed for this round, but you can save your seat here to catch all the action! 
  • Don't Miss This Free 3-Day Online Video Summit! Join 2,000+ sales leaders & sellers to discover how to stay ahead of the pack using video at Fast Forward on Nov. 6-8th, 2018. Even our very own Director of Video Training & Strategy, Zach Basner, and Client Success Specialist, Myriah Anderson will be presenting on the 7th at 3pm ET on why video is the next big thing in generating sales! Register for FREE here!

Phew! It feels good to be back in the know, doesn't it?

But, I mean, if it doesn't, please don't sugar coat it. 

Hit reply and let me know what you honestly think of The Latest and what I can do to make it even more helpful and enjoyable for you to get in your inbox. I read every single piece of feedback so don't hold back. ๐Ÿ™‚

Oh, and if you got this from a friend and haven't subscribed yet, join the fun here. 

Until next time! 

October 23, 2018

The FBI Probes Ad Spend, Marcus Sheridan Gets Real, & Website Accessibility Is Tested ...This Is The Latest!

Even though I'm in my mid-30s, I sometimes operate as if I have the attention span of a sugar-high toddler who really wants you to know how much she loves colors. I want split-second answers to my questions -- no matter how complex -- because I'm simply "too busy" to wait or dig deeper.

But often, to get to the really good stuff -- the stuff that sparks true innovation and sustainable growth -- you have to go beyond the flashy headlines and ask the right questions.๐Ÿ’ก

Here's The Latest ...

FBI intervention media buying

How Is Your Agency Managing Your Ad Spend? The FBI Wants to Know... 

"Hey, you should, you know, be ethical in the way you handle my ad spend," is probably not a reminder you want to feel like you have to give your agency. Unfortunately, some businesses and advertisers have been defrauded by their agencies as a result of not-so-above-board ad spending and reporting practices -- which is why the FBI is now officially on the case. What do you need to know about this probe? And what can you do right now to build an agency relationship based on trust and transparency? Nick gives you the scoop.

Marcus Sheridan

Marcus Sheridan Used to Be Terrified of Public Speaking ...

... and when he left for his two-year mission trip to Chile, he had never spoken a word of Spanish. Yet, it was during his time in Chile when he had a profound experience that broke down communication and cultural barriers, and made him realize a simple truth: "The greatest way to teach is to ask the right questions because I can't get people to own anything unless they own it for themselves." Go behind the scenes with Marcus in this candid interview with Rob Dube.web-accessibility-hero

70% of Sites Reviewed for Accessibility Were Given a Failing Grade

More than 8 million people in the United States have a vision impairment and rely on screen readers and magnifiers to navigate a website -- and yet the vast majority of businesses don't take accessibility for the vision or hearing impaired into account when designing their websites. Don't panic. If you're just now realizing you're one of those businesses, Ashleigh breaks down simple ways you can make your website more accessible right now.

... More Music to Your Ears ๐ŸŽถ

Save the Date

  • Step Into the Ring of IMPACT's Website Throwdown TOMORROW: In 15 minutes or less, our experts, along with special guest star Jay Acunzo, will tell you how to transform your website from good to great, live on-air! All the action takes place on October 25 at 2 p.m., Eastern, but you need to submit your site to us by the end of today.

Pop Quiz: Who has two thumbs, speaks limited French, and wants to hear from you about how you're digging The Latest? 


If you have feedback or ideas on how we can make The Latest as helpful as we possibly can, reply to directly to this email.

"Our operators are standing by!" And by that, I mean I'm sitting here, staring at my inbox, waiting to hear from you. 

Oh, and if you got this from a friend and haven't subscribed yet, join the fun here. 

Until next time! 

October 20, 2018

Google Analytics Mistakes, Unlocking Your Mission, & Facebook's in the Hot Seat (Again) ...This Is The Latest!

Marcus Sheridan recently shared with the rest of the IMPACT team that he loves to use the weekend to get his learn on.

I love this idea. In theory. But I also love lots of things in theory. For example, a "fun run" sounds, well, fun -- it's in the name -- but I still prefer "fun go-get-fro-yo" or "fun sit-on-couch-and-watch-West-Wing-reruns." 

But this weekend, I'm challenging myself to take a page out of Marcus' book. I'm going to put down the fro yo and pick up some knowledge instead. ๐Ÿค“

And I invite you to do the same with three insightful articles that will teach you something new and help you make smarter decisions.

Here's The Latest ...

Google Analytics Reporting

Do You Know What Mistakes You're Making with Google Analytics? 

Google Analytics seems pretty straight-forward, right? If numbers like page views go up, that's a good thing. If they go down, that's a bad thing. While that's mostly true, Kevin Kononenko of Databox has seen first-hand how marketers and business leaders get Google Analytics reporting wrong. In this article, Kevin goes deep with Google Analytics to teach you how to set the best goals possible, track the right metrics, and avoid the mistakes others have made. "I want to learn how to be a Google Analytics rockstar right now."How to Write a Mission Statement

You Need a Company Mission, But How Do You Write One?

Jen Barrell, our Director of Event Marketing, says it best: "Thereโ€™s certainly an art to writing a mission statement that resonates with your audience and adheres to your values." But what's the difference between a mission statement that dies a sad, lonely death on your website's about page and one that will propel your business forward? (And how do you make sure yours falls into the latter category?) Here's the four-step process you need to follow to craft a mission that works.

Facebook Fraud Claim

Facebook Sued for Fraud Around Inflated Video Advertising Metrics

At a very young age, my dad taught me that even a lie of omission is still a lie. However, according to IMPACT Client Success Manager Genna Lepore, it would seem that Facebook missed that memo -- a lawsuit filed against the social media giant in 2016 was amended this week to include a fraud claim regarding over-inflated reporting data supplied by Facebook to its advertisers. Learn what you need to know about this latest Facebook scandal and what it means for your business.

... More Music to Your Ears ๐ŸŽถ

Weekly Number Crunching ๐Ÿ’ฏ

B2B marketers reported changes in SEO/search algorithms is the #1 most important content marketing issue in 2018, according to the 2019 B2B Content Marketing Benchmarks Budges & Trends report from MarketingProfs and Content Marketing Institute.

Weekend Nonsense

A reminder from Nathan W. Pyle that Facebook means well... 


Now, in your words, here are your biggest email marketing pet peeves:

"Mass emails that don't have an unsubscribe link are literally. THE. WORST."

"Emails that are trying too hard. I get conversational is in, but when thereโ€™s too many winking emojis and forced 'ums' and 'ahs' theyโ€™re not fooling anyone."

"subject lines that try to trick me into opening them (like: 'hereโ€™s your reservation' or 'the dates you selectedโ€ฆ' I think itโ€™s personal and then I open it to find itโ€™s just another marketing ploy)."

"Emails that are too long. If there are several paragraphs, I just assume itโ€™s a news article and I skip it."

"I really can't stand when I'm enrolled in a salesperson's sequence or email workflow and I get multiple emails in a row with 'you never responded to my last email.'"

"Overly designed newsletters. Please, get to the point. Please, make it easy to skim and find what I'm looking for."

Speaking of which, do you have an idea on how to make The Latest more valuable? Tell me by replying to this email. (I love getting email that isn't trying to sell me something.) 

And if you got this email forwarded to you from a friend, don't forget to subscribe

Until next week!

October 18, 2018

Google+ Rises from the Dead, Blog Conclusions Just Got Easier, & DuckDuckGo Doesn't Care About Your Search History ...This Is The Latest!

Yesterday, I bought myself a little plaque for my desk that says, "Nothing messes up your Friday more than realizing it's Wednesday." In fact, two days ago, I told someone, "Man, I can't believe it's only Wednesday," only to have them pause, put their hand on my shoulder, and say, "Liz, it's only Tuesday." ๐Ÿ™

We've all had those days or weeks, right? Where the "simple" tasks on your to do list are the ones that take the longest and the news is always disappointing.

When I catch myself getting exasperated in those moments, I remind myself that, sometimes, you've gotta slow down to speed up ... and that a story about Google+ making a comeback may not be such a bad thing after all.

Here's The Latest ...


Guess Who's Back, Back Again? Google+ Is Back, Tell a Friend ...

My brother used to say, "Google+ is the home of the future no one will ever want to move into." I would love to repeat that now, with gusto, in the face of Google's most recent announcement that Google+ is back from the dead for enterprise users. However, Google has made an unexpectedly compelling case for the potential usefulness of Google+ by organizations that leverage the Google Suite of products. Learn about Google+'s second lease on life and what it could mean for you.


Here's How to Make Writing Blog Conclusions Ridiculously Easy

The only thing worse than writing an introduction for your content is writing the conclusion. Content is my job and still, even I sometimes just want to write, "That's all, folks!" and then shove my readers out the metaphorical door, like someone who has lingered too long at a party and isn't getting the hint that it's time to go. If you also struggle to find a way to wrap your blog articles up with a nice happy bow that leaves people feeling inspired by how smart you are, this article is for you. This is my secret blueprint for writing blog conclusions that aren't garbage every single time.DuckDuckGo

DuckDuckGo Talks a Big Game, But Is It All It's Quacked Up to Be for Marketers?

"OK, which tech giant has compromised my private data this time?" That's how I feel every single time I turn on the news, given how prevalent data breeches are. But in a world where giants like Google and Facebook routinely let us down with security concerns and questionable handling of privacy issues, DuckDuckGo is attempting to rise above it all, as a search engine that does not track and profile its users. And with 30 million daily searches, should you be optimizing your content to get found on DuckDuckGo? 

October 16, 2018

You Can Be Nice & Successful, Fake Bad Reviews Are Fixable, & Instagram Lends a Helping Hand to Marketers ...This Is The Latest!

When I watch the news every morning, I'm reminded that more than a few of us must have missed that day in kindergarten when we were taught the importance and value of being nice -- it wasn't all juice boxes and recess

The same holds true today.

Whether we're talking about how we handle ourselves at the office, how we deal when someone isn't being nice about our business, or when we see a brand like Instagram taking the time to educate us "old folks," we should all remember that being nice never goes out of style. ๐Ÿ˜Ž

Here's The Latest ...


Is Being Nice at Work a Bad Thing? Most Say Yes. Brie Says No.

The search results for "being nice at work" aren't pretty. In fact, every article seems to stop just short of saying, "You're better off pretending to be an unfeeling Don Draper robot while on the clock. If any of your coworkers catch a whiff of you being even remotely human, you're toast." IMPACT's VP of Services, Brie Rangel, strongly disagrees, however -- being nice is how she has gotten to where she is. Learn more about why being nice always has a place at the office.


Fighting Back Against the "Fake News" of the Business World -- Fake Reviews

You've worked tirelessly to build a business that provides genuine value for your clients and customers. Then, a dastardly ne'er-do-well comes along and tries to undermine all of your hard work by flooding online forums with negative, one-star reviews about your products and services. (Maybe they weren't hugged enough as a child?) What now? How do you address fake negative reviews when the damage has already been done? Whether you're talking about fake reviews on Google, Facebook, Yelp, TripAdvisor, Angie's List, or yes, even the Yellow Pages, the detailed processes in this infographic will show you what to do.


Instagram Is Taking Marketers to School -- Story School, That Is!

I remember when Snapchat first came along, and my "elder millennial" self didn't get it. ("I make myself look like a bunny with filters to connect with my friends...? That can't be right.") So, unsurprisingly, Instagram Stories -- Instagram's response to Snapchat -- left me feeling similarly flummoxed. Thankfully, Instagram has realized that while Instagram Stories holds so much potential for marketers, many of us still need help in understanding how to make the most out of this unique brand storytelling and advertising channel. Enter stage left, Instagram Story School, a free educational hub for marketers.

... More Music to Your Ears ๐ŸŽถ

Save The Date

  • Elite Conversation with Jay Acunzo TODAY at 11 a.m. Eastern. We're going live today in IMPACT Elite with keynote speaker, author and award-winning podcaster Jay Acunzo. If you join us live you will get a free chapter from his book "Break the Wheel," so join us at 11 a.m. Eastern today in Elite. (Don't panic if you're reading this email after 11 a.m. The recording will be available at the same link afterward, so check it out!)
  • Better Your Connecticut Business TOMORROW! On Wednesday, October 17 -- join the Connecticut Better Business Bureau and five speakers from IMPACT for the Better Business Summit! Get your tickets before they're gone.

OK, question time!

What is your biggest email marketing turn-off? You know, the one thing someone can do in an email that will immediately result in you unsubscribing -- or at least strongly side-eying the sender?

Mine is easy -- emails that add nothing to my day.

I want emails that make me think, teach me something, or give me something to do, no matter how small. Otherwise, why waste my time?

Reply to this email with your answer. We'll share them later this week, so we can all be nicer (less annoying) email marketers.

Oh, and if you got this from a friend and haven't subscribed yet, join the fun here. 

Talk to you soon!

October 13, 2018

Keyword Research Has Changed, Buffer Gets Conversational, & the 411 on Mobile-First Indexing ...This Is The Latest!

I read a statistic today that said 46% of people admit to looking at their smartphone or a mobile device before they get out of bed in the morning. Based on how much search has changed thanks to mobile devices -- and common sense -- I am forced to conclude the other 54% are liars.

I'm just sayin'.Here's The Latest ...

Untitled presentation   Google Slides

Want to Rank? You've Got to Up Your Keyword Research Game... 

Us marketers must like pain, because it seems whenever we get comfortable with one way of doing things, someone comes along and says, "Well, that's not going to cut it anymore." In this case, that's us telling you search has evolved in a big way, which means the way you perform keyword research to fuel your inbound and content strategies also needs to change. (Sorry!) The good news is that we're going to show you how.


Buffer Now Makes It Easier to Get Conversational Everywhere

The way the marketing world has embraced bots leaves us feeling that we're one Skynet short of a robot uprising -- but until then, Buffer has released a new tool called SocialChat that helps businesses take their conversational marketing strategy to the next level. SocialChat allows website visitors to start conversations on your site and continue them outside of your site, via Twitter direct messages (DMs) or Facebook Messenger. Cool, right? Here's the full scoop.


We're Living in a Mobile-First World, But What Does That Mean?

When we're not being beaten over the head with stats about how great video is (because it is), we're drowning in headlines about the rise of mobile devices. Neither bit of news is terribly surprising, but mobile-first indexing -- which rolled out in December of last year -- has still left some people scratching their heads, when it comes to designing their business websites without breaking their ranking. Allow us to demystify this massive shift in search ranking for you.

... More Music to Your Ears ๐ŸŽถ

Save The Date

  • Better Your Connecticut Business! On Wednesday, October 17, you're invited to join the Connecticut Better Business Bureau and five speakers from IMPACT for the Better Business Summit! Get your tickets before they're gone.

Weekly Number Crunching ๐Ÿ’ฏ

Instagram mobile ad revenue is expected to hit nearly $7 billion this year, according to 2018 research by Statista. Psh, chump change, right?

Weekend Nonsense

Apparently, this deer can feel it coming in the air tonight... 

Screen Shot 2018-10-12 at 4.07.23 PM

I know, I know. It's Saturday morning.

You're ready to go apple picking or shame someone you know about how pumpkin spice doesn't belong in everything. (You would be wrong.) 

However, if you could take one minute to reply to this email to tell us you are -- or aren't -- enjoying The Latest, I would be forever grateful.

Easy peasy, right?

Oh, and if you got this from a friend and haven't subscribed yet, join the fun here. 

Until next week!

October 11, 2018

Google+ Is a Cautionary Tale, Spotify Makes Our Podcasting Day, & Vidyard v. Wistia ...This Is The Latest!

Screen Shot 2018-10-09 at 11.34.57 AM

Google+ Is Finally Relevant Again ... for the Wrong Reasons

Apparently, the team at Google missed Dharmesh's #INBOUND18 memo about the importance of owning your mistakes as a brand -- they thought it would be a good idea to keep a security bug that compromised the personal data of more than 500,000 Google+ accounts on the down-low. Now, even though you probably can't remember the last time you used Google+, you need to understand the implications of what happened. Here's why.


Spotify for Podcasters Beta Is Now Live (Finally!)

For three years, only those considered to be "top-tier" publishing partners were allowed to share their podcasts on Spotify. Thankfully, the powers that be have changed their minds, and now us lessers can get in on the fun. Spotify for Podcasters is officially in beta and super easy to use. Learn how to get your podcast on Spotify in under 5 minutes.


Vidyard & Wistia Are Big Players in Video, But Who's Top Dog?

Video isn't the "next big thing." It's already here. So, if you're a business that's already leveraging video -- or looking to dive-in headfirst -- there's a good chance you've heard of Wistia and Vidyard. While Vidyard did recently partner with HubSpot to power HubSpot Video, they're still a relatively new player on the scene; whereas Wistia has the brand recognition, since they've been around for a while. Which one is right for you? Well, we can't tell you that. But here's what makes them different.

... More Music to Your Ears:

Save The Date:

  • Better Your Connecticut Business! One week from today -- Wednesday, October 17 -- join the Connecticut Better Business Bureau and five speakers from IMPACT for the Better Business Summit! Get your tickets before they're gone.

OK, so, you've made it to the end (high five!), and you might be thinking to yourself, "Man, I have a lot of opinions about this email."

If that sounds like you, we want to hear from you.

Our goal is to make The Latest obscenely useful and valuable for you -- so let us know if we're meeting our goal, or if there is something we could be doing differently or better, by replying directly to this email. 

(I love attention more than I love breathing, so trust me. I'm reading everything you send our way.)

Oh, and if you got this from a friend and haven't subscribed yet, join the fun here. 

Talk to you soon!

October 9, 2018

Facebook Is Following You, Brands Get Political, and Ugly Fonts You Just Can't Forget ...This Is the Latest!

Some days, skimming the latest marketing headlines can feel a bit like a throwback episode of the Real World, when people stop being polite and start getting real. And today is one of those days, ladies and gents. ๐Ÿ˜

Only without the flannel and Pearl Jam-heavy soundtrack -- and Facebook is the shady dude who seems nice at first, but is definitely stealing his roommates' groceries.

Here's The Latest...

Screen Shot 2018-10-08 at 7.36.55 PM

Facebook May Start Keeping Tabs on You via Instagram!

I know what you did last summer. Well, actually, Facebook may know now that it has begun testing a new feature that allows Instagram to collect your GPS location even when you're not using the app -- and share it with Facebook for ad targeting and other purposes. There's good news, though. You can take steps to prevent your location history from being tracked and shared. Get the deets. 

brands get political_ featured

Brands Are Getting Political. But Should They?

My mama always said there are three things you don't talk about at work -- religion, politics, and ... well, you know. But the times they are a-changin' and new research from Edelman found that 64% of consumers worldwide will make a purchasing decision based on a brand's social or political position. Is appealing to "belief-driven buyers" right for your brand? Let's dig into brand activism.

Screen Shot 2018-10-08 at 7.39.30 PM

This New Font Makes It Easier for You to Remember Things... by Making It Harder for You to Read?

Yeah, you read that right. And don't you forget it! Turns out, a team of designers and scientists out of RMIT University in Australia have made the very counter-intuitive discovery that if you make words harder to read, people actually remember them more easily. (We'll pause while students everywhere let out a collective groan). Is this a joke? When would you use such a strange looking font? Here's the straight scoop.

... More Music to Your Ears:

We're now a few weeks in to publishing The Latest, and I'm genuinely curious to know what you think.

Our goal is and always has been to reduce the clutter in your inbox and save you time by condensing our best content into this thrice weekly newsletter. 

Will you take a minute and share your feedback? I would really appreciate it! ๐Ÿ™

Hit reply and let me know your thoughts. Tell me what you like, dislike, or would love to see more or less of. (I read every piece of subscriber feedback I receive.)

And if you got this from a friend and haven't subscribed yet, join the fun here. 

See you next week, 

October 6, 2018

Toys"R"Us Resurrects, The Secret to Awesome Social Video Ads, and Fishing Out Fake Followers...This Is the Latest!

Hey, it's Saturday and you did great this week! ๐Ÿค—

Here's The Latest to help you do even better next week... 

Toys R Us Article

We Don't Have to Grow Up! Toys"R"Us May Make a Comeback

Despite closing all of its store doors earlier this year, the Toys"R"Us auction has been called off as investors feel the brand is strong enough to be resurrected in a new format. Is brand > big bucks? Here's the scoop.


Are Your Followers Phonies? SparkToro Knows!

Rand Fishkin is at it again! With SparkToro's New Fake Follower Audit, you can learn what percentage of your followers on Twitter are bots, inactive, or just boring. Ok, not the last one, but wouldn't that be great? Tell Me More. 


This New Data Can Help You Make Better Video Ads On Social

Paid social is the way to go these days, but you already knew that. These 7 tips from Wave.Video's all-new research will show you how to use video to make those ads go from basic to brawny. Get the deets.

... More Music to Your Ears:

Weekend Nonsense:

Humor can be a powerful force in marketing and advertising. We think Kmart nailed it with this ad from 2013:


So, what's your fake follower percentage? How are you going to change the way you do video ads? Better yet, are you going to ship your pants? Just kidding.

Hit reply and let me know your thoughts! (Or if you have any on The Latest overall, send those over too.๐Ÿ˜€

Remember, if you got this from a friend and haven't subscribed yet, join the fun here. 

See you next week, 

October 4, 2018

YouTube Ad Extensions, California's Net Neutrality, and Data "Nutrition" Labels...This Is the Latest!

Happy Thursday, Sunshine!

Big updates and a bit of scandal are in the air of the business & marketing world right now. My girl, Shonda, would be mighty proud. ๐Ÿ˜Ž

Here's The Latest...


YouTube Ads Are About to Give Vidyard & Wistia Some Competition

Until now, marketers' best options for capturing leads off video were platforms like Vidyard or Wistia, but with the new extensions announced by YouTube, ads on their videos will allow for more direct action & deeper engagement than ever before. Here's the scoop.


California's Taking on the Feds Over Net Neutrality

Despite its federal repeal last year, many are still fighting to keep net neutrality alive. This week, the state of California (that lovable tech hub) passed its own law to keep it in place, but it won't last long if the government has anything to say about it. Tell Me More. 


Data's Getting a "Nutrition" Label of Its Own!

Just like many of us check food labels to decide what to eat, marketers may soon be able to check out data transparency labels to help them make better decisions about who they advertise and work with. Here's what's in the works

... More Music to Your Ears:

Save The Date:

  • Better Your Connecticut Business! On Wednesday, 10/17, Join the Connecticut BBB and five speakers from IMPACT for the Better Business Summit! Get your tickets.

Boom! You're all caught up.

Are you excited about YouTube's new extensions? Will California's law hold up? Hit reply and let me know your thoughts! (Or if you have any on The Latest overall, send those over too.๐Ÿ˜€

Remember, if you got this from a friend and haven't subscribed yet, join the fun here. 

Talk soon, 

October 2, 2018

More Facebook Backlash, The Surge of Voice Search, and HUGs in Chicago...This Is the Latest!

It's Tuesday, Tuesday, gotta get down on Tuesday!

Here's a fun fact, friends: Our CEO, Bob, used to be a huge fan of the song "Friday" by Rebecca Black.๐Ÿ˜ฎ Seriously, I can't make that up -- Just like I can't make up some of the crazy marketing news that's happening right now.

Here's The Latest...


More Facebook Backlash: 50M Accounts Compromised & Phone Numbers Ad Targeting

Saying Facebook is having trust issues would be an understatement. This weekend added fuel to the fire as we learned 50M user accounts were compromised last week and that the platform uses phone numbers from 2FA to target ads.Yikes. Here's the scoop.


Heard Some Robots Are Talking About You...

Whether you're crying Ok Google, Hey Siri, Alexa, (or just wolf as they did back in my day), voice search is a becoming a major part of our everyday lives. In this article, we talk all about what consumer voice behavior looks like today and how marketers can plan accordingly. Tell Me More. 


How to Be the Talk of Your Town on Google [Infographic]

SEO is a global playground, but if you're a business with a local focus or one that relies on foot traffic, this infographic will show you how to start topping Google in those local search results. Here's the secret.

... More Music to Your Ears:

Save The Date:

  • Last Call for HUGs in Chicago! Our last Q3 HUG is happening in Chicago TONIGHT! If you're in the area, register and join us tonight!
  • Better Your Connecticut Business! On Wednesday, 10/17, Join the Connecticut BBB and five speakers from IMPACT for the Better Business Summit! Get your tickets.

So, there you have it!

Are you investing in voice search yet? Does seeing yet another Facebook data breach make you want to jump ship? Reply and let me know!

(Or if you have any thoughts on The Latest so far -- I'm all ears!) 

Btw, if you got this from a friend and haven't subscribed yet, join the fun here. We'd love to have you. ๐Ÿ˜€ 

Talk soon,