Finally, I adore the candid opening IMPACT Director of Demand Generation Kristen Harold wrote for thiscoronavirus marketing strategy checklist for small businesses. I still can't believe it was only two weeks ago that I was preparing my talks for a conference that was supposed to be taking place two weeks from now. It feels like a lifetime ago.
And with that, here'sTHE LATEST...
👉 "How are B2B businesses adapting their strategies in the wake of the coronavirus pandemic? What is digital's role?" (4-minute read)
⚠️ "Our whole team is now working from home, and we are struggling — how do we keep our teams aligned, our business afloat, and thrive beyond this crisis?" (Here's how)
With recent events rapidly making the remote workplace a new standard, it’s more important than ever to ensure your sales and marketing teams:
• Have the right tools to thrive in a digital sales space. • Are aligned on what will quickly move leads to close. • Are focused on what moves the needle, not vanity metrics.
IMPACT’s proven methodology to succeed in a remote, digital environment was created during the 2008 recession and has helped thousands of businesses beat the competition — even the toughest economic times.
IMPACT Elite isour exclusive Facebook groupfor the brightest minds in digital sales and marketing, withalmost 6,000 members. In response to the coronavirus crisis, there have been so many incredible conversations happening in this group.