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The result isthis article, a poignant and resounding call-to-action that we can't let fear hold us back from seeing what is possible — in our personal lives, as professionals, in our digital sales and marketing strategies, and in our businesses.
The moment Brian (virtually) slid his final draft to me reminded me why I do what I do — I love seeing someone flourish in their own true voice, with their ideas and their stories, in a way that is meaningful, purposeful, and (quite frankly) a little on the "bold" side of what you might otherwise see an agency publish.
More importantly, however, I realized I also needed a reminder that — as a human being —my biggest successes in life have come out of making a decision that made me feel absolutely petrified to my core.
Moving out on my own from northern Virginia to Boston, with no job or prospects (or a college degree), at only 19 years old.
Making very risky career choices based on instinct. Looking back, I wouldn't change a thing.
Putting myself out there for a beer writing gig, even though I had no experience...and getting it. (I had a great six-year run.)
Saying over cocktails to my boss in 2016, "I won't go to INBOUND next year unless I'm speaking." And then I somehow made it happen.
Taking a job offer from Bob Ruffolo with no job title because, even though the future was uncertain, I just knew in my gut it was the right thing to do and IMPACT was where I was supposed to be. (I was right.)
And, most recently, making the excruciating decision to ask for a divorce, which ultimately brought me back to New England this year.
"As a now 32-year-old professional who finally feels like they’re in the right place in the right seat, I wish I could tell my 22-year-old self to enjoy the painful moments that lead to growth.
I’d tell myself to love the moments that bring you fear. And that there is no such thing as 'good enough.'"
I wish I could say the same thing to my 19-year-old self.
Fear is the #1 killer of innovation, the ability to create something truly remarkable from nothing but a thought in your brain, and our collective capacity to achieve our goals.
Don't let fear own you. And, asMarcus Sheridanloves to say, never let it stand in the way of making good business decisions.
Here's THE LATEST...
👉 "Wait, what should (and shouldn't) we be outsourcing with our digital marketing?" (7-minute read)
When a company typically hires an inbound marketing agency, they’re hiring a partner to do it all for them — develop campaign strategies, write copy (for website pages, blog posts, email campaigns, and more), create website and landing pages, capture video, and the list goes on. Sure, outsourcing it all is “easier” for the company, and frankly, sometimes it’s totally acceptable — but it's not always the right answer. In this article from IMPACT Director of Client Services Kate Fodera, learn exactly what you should and shouldn't outsource to an agency partner and why.
The last few months have been tough on businesses. As the economy came to screeching halt, you may have missed your March targets. Then April's. (Say, how's May looking?) Now, you're likely worried about what the rest of 2020 holds. It doesn't have to be this way. You can still have a record-breaking 2020.