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The Latest Digital Marketing News by IMPACT
July 28, 2020

11 B2B business website service page examples, how long it really takes to plan a successful virtual event, and your ultimate uploading to YouTube checklist ...this is THE LATEST!

🔥 Hot off the presses

 SCALING UP IS TODAY! Join us at HIGH NOON (Eastern) for Scaling Up Your Digital Sales and Marketing, a half-day live virtual event for business leaders looking to take their digital sales and marketing to the next level. (It's free!)

At noon today (eastern), our Scaling Up Your Digital Sales and Marketing virtual event kicks off, with close to 2,000 registrants... and still climbing, apparently, as we enter the final countdown.

Some of y'all are procrastinators, you know that? And I don't mean that as a negative.

Much like napping and lighting fall scented candles in the summertime to upset my more seasonally appropriate friends, I consider procrastination to be a sport — nay, an art form. So, go ahead. Register for Scaling Up for free at the 11th hour... I won't judge you.

Anyway! Saying a lot time, talent, and effort is required to plan and execute a memorable, super successful virtual event is like saying you need to have at least some serviceable hammering skills — or least knowledge of what a hammer is — in order to build a house. 

So, trust me when I say Stephanie, Kristen, and Connor are absolute virtual event all-stars. (If you don't believe me, check out the FREE IMPACT+ archive of all the Digital Sales & Marketing Day and Virtual Selling Summit session recordings. Yes, really, it's free.) 

With that in mind, and in honor of it being the more chaotic virtual event equivalent of Christmas Eve, I asked them to tell me in GIF FORM ONLY how they're feeling as we get ready to kick-off Scaling Up... 


I agree. Like the calm before the storm, Connor. It's suspiciously quiet. 👀


If Stephanie is stoked, we all should be ecstatic. It's gonna be a good day!


If The Dude is feeling optimistic, so am I. He's very calming in that way.

Now, if you'll excuse me, I need to change into my finest virtual event athleisurewear outfit before the clock strikes 12. I've got to look my very best for those virtual Q&A sessions. 😘

👉 "We know our service pages on our website are important, but what should they look like and include?" (6-minute read)

Your website service pages are the lifeblood of your company's online presence. Their sole purpose is sell your ideal buyers on the fact that you understand their precise goals, needs, and unique challenges, and that you are the service provider best suited to help them. That means not only your design needs to be spot on, so does your messaging. On top of that, you need to make sure you differentiate your brand from your competitors. Whew! That's a lot! Thankfully IMPACT Creative Lead Christine Austin is here to save the day with a deep-dive into 11 world-class examples of B2B website service pages and what you should learn from each of them.

💬 You asked, we answered 

👉 "How long does it actually take to plan a successful virtual event for our company?" (9-minute read)

In the wake of the coronavirus pandemic, it didn’t take long before nearly every in-person event was either cancelled completely or turned into a virtual event. And after that, even businesses that were not previously hosting events began taking a crack at it. Unfortunately, because most of these virtual events were planned in a panic to avoid lost revenue, many of them were not done very well. In this article from IMPACT Director of Community and Events Stephanie Baiocchi, get the inside scoop on what it really takes to plan a successful virtual event for your brand, based on her first-hand experience

💬 You asked, we answered

👉 "What are all the steps we need to follow in order to upload our videos to YouTube the right way?" (10-minute read)

So, you’ve taken the time to create an amazing video for your business and you’re ready to upload it to YouTube. Great! But you know that, for your company, this video is more than just a fun piece of content. By uploading a video to the platform, you’re spreading your company’s message to the world, contributing to your website’s SEO, and overall increasing your digital footprint. That means you've got to get it right the first time. In this article from IMPACT Video Trainer Lindsey Schmidt break downs the steps you as a creator should take during post-production, uploading and publishing, and sharing to optimize your YouTube video for success

💬 You asked, we answered

🤔 Have questions about HubSpot?

Join us on Thursday, July 30... 

HubSpot AMA with Joe and Carina - Webinar Hero-2

Be there. It will be, as the kids say, "lit, fam."

🎒 Go back to school with IMPACT+

We've all got a lot of spare time at home now, so put it to good use! Yes, you need a free IMPACT+ account to access these, but you won't regret it:

🌶️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that caught my eye:

😎 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

Image from iOS (1)-Jul-28-2020-03-02-13-61-PM

I respect this dog.

Later, gators! 🐊