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Ask anyone I've coached on creating content, the #1 question I ask whenever someone slides ablog article draftacross my virtual desk is,"Could anyone else have written this but you?"If the answer is yes, then that poor soul needs to go back to the drawing board to put more of themselves and their personality into their piece.
Most recently, a friend wounded me on an emotionalandspiritual level when he "joked" thatGodfather IIIwas the best of the trilogy.(I mean, really, the helicopter massacre scene alone makes my insides hurt.)
Being the totally calm and rational human that I am, I immediately shot back with accusations of him being a blasphemer of the highest order. I'm sorry, but a girl's gotta have her standards.
He replied the next day with an apology and hisreal answerto the question of how he would rank all of the Godfather movies:
I love how he put himself in it as a little professor, and also the way the Part III bar is crumpled at the bottom. Ha!
He's asuper talented artist, and this was his way of answering a question in a way that was totally expressive of who he is as a person. It also fully restored my faith in his morals, convictions, and strength of character, thus allowing our friendship to remain in tact.(Seriously, Part III is a three-hour hot mess express, that cannot be overstated.)
Remember, the more you put of yourself into the answers you give in your content — through personal stories, conversational tone, and maybe even the rogue doodle now and then — you won't just educate your audience. You'll also help them get to know who you are as a person, whichbuilds trustandmakes you completely unforgettable.
That's anunstoppable combinationin the content marketing world.
And now, here'sTHE LATEST!
👉 "What are the best examples of re-engagement email campaigns from brands?" (6-minute read)
In the last decade,MarketingSherpa researchhas found that B2B marketing lists tend to decay at a rate of 2.1% per month. This is an annualized rate of 22.5%. Holy depreciation, Batman. Even if your inactive contacts remain subscribed, they are likely skewing your analytics and could behurting your deliverability, engagement, and, in turn, overall effectiveness. So, it’s best not to let them linger. In fact, are-engagement email may be just what you need. In this article from IMPACT Managing Editor Ramona Sukhraj, check out the 15 best re-engagement emails from brands from all industries that you'll totally want to steal for your own company.
👉 "We're just getting started with video marketing, what equipment do we absolutely need?" (8-minute read)
The goals of video marketing and production for your company is likely to provide helpful information about your product or service to your customers to drive more qualified traffic down your sales funnel and to increase your company’s presence online as the knowledge base for your industry. To meet the expectations needed to accomplish these goals, the video production gear purchased should give your business a professional look and feel. That means equipment that will deliver good picture quality, sound, and lighting.In this article from IMPACT Video Trainer Lindsey Schmidt,get the inside scoop on the seven types of essential video production equipment you need to nail your video marketing.
Inbounder's Guide to Email Marketing | Free In this course, you’ll learn the inbound approach to email marketing. We’ll cover what email marketing is, how to keep it inboundy, the benefits of email marketing, how to grow your email contact database, and the different types of emails you can send to recipients (that they actually want to open).
Getting Started with LinkedIn B2B Advertising | Free In this course, you’ll learn just how powerful LinkedIn ads can be for your B2B brand, how to make the most of your budget within the platform, and what to look for when managing these campaigns.
🌶️ Hot topics in Elite
IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that caught my eye: