THE LATEST is 2 years old, the 10 best SaaS marketing tools and platforms, everything you need to know about HubSpot workflows, and how They Ask, You Answer can fail even with all the right pieces...this is THE LATEST!
I'm back home from vacation and, holy cannoli, do I have something crazy to show y'all:
"Uh, what the heck is that, Liz?"
Well, that uninspired piece of introductory fluff right there is how I opened myvery first editionofTHE LATESTwith me as the authorback in 2018 — a milestone I thought would be fun to share today consideringthis little email newsletter just turned two years old.
It's funny, I never wanted to be a part of this.
BeforeTHE LATEST, I was happiest hiding under my headphones, cranking upmy beloved Pitbulland swearing it was something inspiring like Paganini (although, to be fair, I can also get down with some Paganini), and writing blog articles and content pillars.
Creating content was safe.I could edit everything until it was *chef's kiss* perfect.
Email newsletters, on the other hand, which go out to tens of thousands of people that I couldn't take back or revise later?Hard pass. I would have rather managed an IRS audit for a drunk hedgehog who moonlights as a private detective, with only a shoebox filled with 896 crumpled receipts from 1972 to 2003 to work off of.
So, two years ago, whenKathleen Booth(our then-VP of marketing) asked me if I'd like to try my hand at writing forTHE LATEST, I laughed and said "no" without hesitation.
To which she replied:
"Oh, let me rephrase that. Youaregoing to try your hand at writing THE LATEST. You don't actually have a choice."
It took me awhile to open up and stop playing it so safe. Of course, now some might say I take the human approach to email newsletter-writing a little too far. But I stand by thememories we've shared together, both ridiculous and hyper-personal:
Then, after more than a year of references to my seemingly perfect life and husband, I sharedI was getting a divorce, leaving my new house, and moving to Connecticut from Maryland.
Of course, once the pandemic hit a mere 10 days after I started my new life up here, I opened up about howshell-shockedanddefeatedI felt — as we all did... and, in many ways, still do sometimes.
WithTHE LATEST, we sought to create something magical for all of you out there — a newsletter so valuable that you could do your jobs better, grow in your careers, and make smarter decisions faster.
Over the past two years, however, I've learned what an unexpected gift this newsletter has also been for me, for utterly selfish reasons.
I've found a confidence and a voice here that I didn't know I possessed. And during periods where I've felt tremendous loneliness or fear in the face of life-altering experiences and decisions, your replies and personal stories were bright sparks that pushed me to take risks.
So, from the bottom of my heart, thank you.
🎉"There are thousands of SaaS marketing tools and platforms... which are the best?" (7-minute read)
🎉"How can companies fail with They Ask, You Answer when they believe in the principles and hire the right people for their team? How does it still go wrong?" (10-minute read)
In what’s become one of the most iconic movie scenes of all time, after 15 rounds in the ring with Apollo Creed and numerous broken bones — Rocky loses! It just goes to show that sometimes you can put your heart and soul into something, do everything you were supposed to and it still doesn’t work out. The same holds true for companies implementing a They Ask, You Answer approach to their digital sales and marketing. They read the book or see Marcus speak, they catch the vision, they hire the right people... and then it still doesn't work for them. Why? Well, in this candid, actionable analysis from IMPACT Digital Sales and Marketing Coach Chris Marr, get the inside scoop on the four reasons why They Ask, You Answer can still fail with the best of intentions.
This update brings not only a fresh design, it also includes new functionality. If you go to the left hand side of your IMPACT+ dashboard, you will see Priorities and Strategic Plan which is where all the new tools live, including:
You can nowcreate a planning period.
You can alsoassign team members priorities and assignmentsfrom our Playbooks.
We've alsoupdated the Scorecardinterface and functionality.