Our purpose is to create heroes, grow businesses, and change lives.
IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company.
More than that, I hope we can finally come together and decide whether or not a hot dog is a sandwich — or at least reconcile peacefully as a nation, as we agree to disagree on this generations-old, Hatfield-and-McCoy-esque debate.
No matter what side of this argument you fall on, let this be a moment of true, lasting union, as we celebrate sandwiches of all shapes, sizes, and ingredients.
And when you finally do enjoy your sandwich today, I strongly encourage you to print out this sticker Ipersonallydesigned for you all to wear as a proud display to others that you have exercised your right as a sandwich-eating citizen:
If you've never eaten a sandwich, don't worry. All 50 states allow same-day ingestion of a sandwich for first-timers.
And now, here'sTHE LATEST...
🤑 A tactical, step-by-step guide on writing about cost in your business content, with loads of examples (12-minute read)
🏆 5 virtual sales appointment strategies to help you close more deals faster from our in-house expert (9-minute read)
Selling virtually doesn’t come naturally to everyone, and that’s okay. In fact, many sales teams have had to do a lot of things they never imagined when COVID-19 hit. Instead of going to meet with prospects in person you’re having to conduct calls on the phone or through a video conferencing tool. All the while, you may have children screaming in the background and/or you're attempting to make a crowded dining room table look like a sleek and sophisticated setup, where you're in control.Give yourself the edge with this sales rockstar how-to from IMPACT+ Community Manager Myriah Anderson, in which shepulls back the curtain on her top five deal-closing virtual sales appointment strategies.
🎨 If your business has a website, here are the 21 must-know website trends you can't ignore next year (11-minute read)
It’s that time again! We’ve barely crossed the threshold into fall, but are entering what inevitably feels like the full speed sprint through the holidays and into the new year. And with many people socially distancing, spending more time than ever online, your business website is more so than ever your #1 sales rep 24/7, 365 days a year, even on holidays. Prepare yourself to kill it in 2021 with this list from IMPACT UX Designer Marcella Jalbert, which covers the 11 business website design trends you need to know about, no matter your industry.
The Content Creation Bootcampon November 10 is an immersive, hands-on virtual bootcamp that will teach you exactly what you need to do to bring the right customers to your business through inbound content.
Here's what the day looks like:
Marcus Sheridan will deliver an opening workshop on creating the exact content topics that drive traffic, leads, and sales
Our friends at SEMrush will discuss creating a content marketing funnel and how to find and answer the questions your buyers are asking
Kevin Phillips and John Becker will teach you how to maximize your subject matter experts (SMEs) to generate amazing content
And finally yours truly (yes me!)will share the ultimate tool guaranteed to help you drive results with every piece of content you produce
I'm so lucky.I get to wake up every morning and work with the most passionate, focused, inspiring people in our industry.
So, even though we're living in a time when it's a little harder to forge new human connections, I thought it might be fun to introduce you to a new member from my IMPACT work family each week!
Meet John Becker
John is probably one of my favorite humans, which makes me very spoiled, because he's on my editorial team here at IMPACT. On top of that, he'smy co-host on our podcast, Content Lab. Always calm, cool, and collected, he's one of two people whom I trust to help me edit my own work.
Here is what others have to say about John, our revenue and features editor:
"I want to give a big THANK YOU to John Becker for making the content process fun and encouraging. We've had the opportunity to work together on three IMPACT articles the past month, and it has been a wonderful experience for me. I truly appreciate your kindness, responsiveness and overall positive attitude. Thank you for bringing humor, helpfulness and honest critique to each assignment :)." (Dia Vavruska)
Without further ado, here are a few pieces from John. I cannot speak to their true quality, as I do not know how to read: