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The Latest Digital Marketing News by IMPACT
September 24, 2019

Google Updates Reviews in SERPs, New Facebook Video Features, & Brutally Honest Email Marketing Tips ...This Is THE LATEST! 

πŸ’― Jump Right into the Good Stuff!

πŸ“š They Ask, You Answer is the definitive guide to growing your business in the digital age. Get your copy of the brand new and revised second edition of the book that revolutionized how thousands of companies around the world achieve remarkable results.

I have a nuanced relationship with change, which I've talked about before.

On the one hand, I live for change.

I like to take really big risks. I'm strangely comfortable making split-second, massively life-altering decisions. I also consider the arrival of fall to be a national holiday, even though it's inevitably 90+ degrees here in Maryland on the first day of autumn, because I live in a swamp.

On the other hand, part of me loathes change. It took me three years to finally watch the series finale of 30 Rock β€” one of my favorite shows of all time β€” because I couldn't accept the show was actually over.

I treat every announcement of a Google algorithm update like an epic personal crisis. Oh, and I had a small-scale meltdown when HubSpot announced they were changing the name of the content strategy tool.

Here's the thing about change, though. There's nothing any of us can do to stop it.

I can't say, "Hey, universe, I'm feeling a little fragile right now β€” so, if you could go easy on me for the next month or so, that would be great," and expect things to calm down. Life is perpetually uncomfortable, because the rules are always changing. At home. At work. With friends. With loved ones. With coworkers.

Most of the time, I'm able to meet this reality with excitement and resilience, and I like that about myself. There are instances, however, where this lack of control totally stresses me the heck out. 

But, as an old high school friend told me over a pair of dirty martinis this past weekend:

"I know it can be frustrating and scary sometimes. But you've got to embrace being uncomfortable, Liz. That's when the good stuff happens."

Of course, she's right β€” you never truly learn anything or grow without some discomfort. So, today, I'm passing that message onto you:

Because, if you spend your days clinging to comfort, you'll miss out on all the good stuff.

πŸ‘ Google Has Updated Their Rules for Review Rich Results in SERPs

In case you missed it, review rich results is a type of schema that can be coded onto website pages to display a star rating on your Google SERP listing. And, around a year ago, review rich results were all the rage in the digital marketing space. Some folks, however, have noticed that their reviews are no longer displaying in search results like they used to. Why? IMPACT Digital Beat Reporter Iris Hearn has the full scoop on what you need to know about the Google algorithm change that is now impacting rich review results.

⭐ RELATED CONTENT:

πŸŽ₯ Facebook Announces New Video Features for Creators & Publishers

Big news, social content creators. Last week, Facebook announced new video features for video creators and publishers. These changes include updates to Facebook Live and Watch Party, enhanced tools, and improved analytics. But what do these changes mean for you? In this article, IMPACT Account Manager Karisa Egan breaks down exactly what these updates are and how they can help you create better video content on Facebook.

⭐ RELATED CONTENT:

πŸ”₯ Learn How to Build Trust & Generate Revenue with Video in 2 Days or Less with This Workshop

πŸ“¬ 11 Things You Need to Stop Doing Right Now in Your Marketing Emails

As marketers, we’re responsible for making sure the content we’re generating gets into the right hands. Sending email is a powerful way to reach your audience. And audiences do respond, with 59% of people admitting that marketing emails influence their purchasing decisions. Still, so many of us are getting email marketing wrong. So very, very wrong. In this brutally honest intervention of an article, IMPACT Content Marketing Consultant Jen Barrell shares the top 11 things you're doing wrong in your marketing emails and what you should be doing instead.

⭐ RELATED CONTENT:

🎧  Our Latest Shows & Podcasts

πŸ“†  Upcoming Digital Sales & Marketing Events

  • Our monthly live Website Throwdown returns on September 26 at 1 p.m., Eastern β€” and I'm the special guest this month:

    September 19 Website Throwdown

    You can submit your website to be critiqued by our experts, or you can save your seat to watch the action "ringside" during the live broadcast. Learn more about how to get in on the Website Throwdown action.

πŸ‘‹ In Case You Missed It

Recently, IMPACT CEO Bob Ruffolo was a guest on Win Win: An Entrepreneurial Podcast:

Screen Shot 2019-09-21 at 11.53.39 AM

Listen to the episode on Apple Podcasts, Stitcher, or wherever else you listen to your podcasts.

πŸ€“ What I'm Reading Right Now

I usually say here that what follows in this section is what I'm reading, presented "without context." But I realized today that I always then give you context for every single thing. So, apparently, I'm a liar!

Anyway, here is what I'm reading... with context:

πŸ—οΈ One Last Thing

To make up for ending that last section on such a down note, here's something really cool. It's a picture from 1934 of the Golden Gate Bridge in San Francisco, mid-construction:

Image from iOS (5)

Thank you, r/HistoryPorn, for this gem! 

Talk to y'all soon! πŸ˜˜