Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The Latest Digital Marketing News by IMPACT
January 15, 2019

What Happens with SEO When You Change a Website Domain, You Can Put Events in Facebook Stories Now, & Why Point Pricing Is the Best... This Is THE LATEST!

There are perks to being a subscriber of THE LATEST... 

[GOVIDEO HERE]

See what we mean? 

Anyway, typically a flawless transition to the rest of THE LATEST would live here, but I'm too excited right now (for obvious reasons), so, here's what you need to know -- there are three insightful, actionable articles below you need to read. There are also a handful of expert resources and opportunities you need to put your peepers on. 

With that, you know what to do... 

🚨 Here Are the SEO Implications of What Happens When You Change Domain Name (+ Real World Example)

One of the most complicated pieces of a website redesign project is SEO -- the worst case scenario being that the launch of a new website results in a nose-dive in organic traffic. Now, imagine if you're planning to switch to a new domain, or that you need to merge two or more brands under a single URL. Yikes! Learn what your domain name change plan needs to include, and see the real-world results of a brand merge we executed for David Meerman Scott's new website.

🎉 Facebook Now Allows Events in Stories (Rejoice, Social Media Marketers!)

Facebook is testing a new feature that allows users to share events within stories, opening up new opportunities for event marketers. Historically, stories have not gained as much traction on Facebook as they have on other platforms like Snapchat and Instagram -- this update has the potential to change that. Here is everything you need to know about Facebook event promotion in stories -- including who is (and isn't) able to take part in the testing of this feature.

😍 Point Pricing Is a Phenomenal Value-Based Pricing Model That Puts Your Customers First

If you've ever worked with a services-based business or professional -- whether that be a lawyer or a marketing agency -- you know that billable-hour pricing models are the absolute worst. We 100% agree, which is why we're huge fans of point pricing models for ourselves and other service-oriented organizations. Point pricing not only puts more focus on the value you're providing, it also puts the needs of your customer first. In this article, IMPACT Client Success Manager Dia Vavruska shares what point pricing is and how it works

⏳ Throwback Thursday

Earlier this week, IMPACT Client Success Specialist Myriah Anderson received this message on LinkedIn... 

Screen Shot 2019-01-16 at 11.29.00 AM

Be like Ravi. Read Video for Sales. It won't take you long to realize Myriah is basically the queen of creating sales videos that are proven to shorten the length of a sales cycle.

Also, hide your cocktails and beer! On this day in 1919, Prohibition became the law of the land with the ratification of the 18th Amendment. 🍸

📅  Save the Date 

  • TODAY, join our own IMPACT Client Success Specialist Myriah Anderson LIVE during Sales Hackers' Accelerating Sales with Video: Lessons Learned from Those Seeing Success -- there are still a few spots are available, so snag yours now!
  • In Chicago? Ready to win at social media? Join the Chicago HUG on Wednesday, January 23, at 6 p.m. as Dan Gingiss, speaker and author of Winning at Social Customer Care, shares how to identify what will get shared on social media. Register for this Chicago HUG meet up today
  • How do you create brand loyalists out of your current customer base? On Thursday, January 24, Will Harris of Real Thread will show you in this interactive webinar. You'll learn how to retain your customers and what you need to do from first-touch to signed contract (and beyond) to transform those customers into lifelong brand loyalists. Register for this webinar today.

 

OK, everybody. That's all I've got for today. 

If you haven't already watched our video, go back and do that. If you have, I would like to present you with the highest of fives.

Talk soon,