Does anyone else ever have the irresistible urge to put on a tightly-cinched Burberry trench coat and bright red lipstick, and then initiate a hostile corporate takeover wheneverthey hear the theme song to HBO'sSuccession?
No? Just me? OK, then.
Anyway, I don't want to belabor today's introduction toTHE LATEST, becausethe first featured articleis something I'm exceptionally proud of — not because I wrote it; I amnotthe author. And I want to preface it by sharing what I wrote in the editor's note you'll find at the top of it:
As the content director for IMPACT, I am proud of how we go out of our way to encourage radically honest and vulnerable storytelling from our contributors — both internal and external — as a means to humanize some of today's most pressing digital sales and marketing challenges for our audience.
This pieceis no exception to that, and we are humbled that one of our very own was willing to tell such a raw and personal story that we can all learn from. That being said, due to the sensitive nature of the contextualized subject matter discussed, we want to acknowledge that what follows may be difficult for some to read.
Should you have any questions, concerns, or feedback on this piece, please do not hesitate to contact me directly firstname.lastname@example.org.
The voices of our readers are just as important as the voices of our own, and my door is always open to you all.
And now, here's THE LATEST...
👉 "How did poor UX exacerbate the tragic loss experienced by an IMPACTer, and what can we learn from it?" (12-minute read)
IMPACT Director of Client Success Dia Vavruska was hundreds of miles away from home when she found out she was pregnant. Although she and her husband, Mike, were excited, they listened to friends who said not to share the news until they were through the first trimester. Then, at their 12-week appointment, their world came to a screeching halt. They had lost their baby. As Dia put it, "My pregnancy was over and my world was shattered." Unfortunately, her pain did not end there. In this raw, emotional, and educational piece that is a must-read for every digital marketer, Dia explains how poor UX across multiple sites took what was already a tragic event and made it so much worse.
🔥 "How do we get started with inbound right now, without having to commit to an agency that may not be the right fit for us in the long run?" (find out)
You’re looking for an inbound marketing agency to help bring your business to another level. All too often, however, the sales process goes too fast. And itdoesn't take long for you to realize your agency partner never made enough time to get to know your businessor its true challenges in the first place, so as to help you achieve your most aggressive growth goals with inbound marketing.
Don’t get stuck in a long-term contractand then find out what your businessreallyneeds to be successful with inbound in the long-run. With IMPACT’s Fast Start Program, you can get your inbound marketing on the right path fast, while truly getting to know us as your agency partner,risk-free.