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The Latest Digital Marketing News by IMPACT
December 4, 2018

Google Results Now Know What's "Sold Here," How You Should Be Tackling Public Relations in 2019, & What Instagram Audiences Really Want...This is THE LATEST!

So yesterday I once again found myself in New York City; this time to catch the iconic Radio City Rockettes in their Christmas Spectacular with my family.

In between, "how the heck do they do those high kicks?" and "are those seriously real camels walking across the stage right now?" I found myself wondering how I'd ever recovered from the busy day and get my head back in the work-game. 

If you're coming off of a crazy weekend too or just need to brush up on what's going on in the marketing world -- I got you. Here's the scoop:

Local Businesses Rejoice! Google Now Tells Searchers When You Have The Products They're Hunting For 🔍

Can always count on Google to keep us on our toes! This week, it's with a new feature that adds a "sold here" tag on local results when you search an item that they sell in your area. For a little update, this guy is expected to make a huge impact on user experience as our Head of Strategic Partnerships, Vin, explains here.

New Report from Quintly Reveals 3 Big Trends for Your 2019 Instagram Strategy📱

In all-new research published by social media analytics company, Quintly, we've got our hands on some surprising trends that can help you experiment and fine tune your Instagram strategy for 2019. Should you add that pineapple emoji? Post today or wait until Saturday? One of IMPACT's Client Success Managers, Genna Lepore, shares the answers to these questions and more, in this new piece.

HubSpot's Iliyana Stareva Declares Public Relations Needs an Inbound Approach, Just Like Marketing 🧐

Marketers all over the globe have taken an inbound approach to building awareness and generating leads, but can the same be said about those in Public Relations? Enter Inbound PR. In this contribution, HubSpot's Iliyana Stareva shares how an inbound mindset and smart best practices can transform traditional PR for the new year and beyond. 

... When You're All Ears (& Eyes) 👀

Save the Date 📅

  • We're HUGgin' It Out TONIGHT: The Hartford (CT) and Annapolis (MD) HUGs are meeting tonight to enjoy some great discussion, food, drinks, and plenty of time to network. Members of the IMPACT team will be at both and they're free to attend, but you have to register to be there. Hit the links above to save your spot and we'll see you soon!
  • Take Over the News! Creating content around breaking news can generate tons of media attention (& bring in sales), but not many of us are doing it…yet. On December 10, David Meerman Scott’s joining us to talk all about how to get started with Newsjacking. Get in on the action here.
  • IMPACT Live 2019 may be months away, but Super Early Bird tickets are only on sale for two more weeks. That means there’s time to get permission to go and still get tickets for half off. As mom would say, it’s probably best to get that process started today. Here’s where to start planning your way to IMPACT Live.

That's all for now folks!

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Talk soon!