Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The Latest Digital Marketing News by IMPACT
May 28, 2019

Sending the RightMessage, the Most Popular Video Types on YouTube, & Supercharging Your CRM...This Is THE LATEST!

Alright, friend.

With Memorial Day behind us, it's the unofficial start to summer here in the United States. So, it's hard not to get distracted by thoughts of the beach, ice cream, and barbecues.

Even as I write this, our office is closed and I'm staring out my apartment window at a blanket of sunshine (and nearly perfect 80-degree weather) counting the minutes until I can be where the people are:

the-little-mermaidAfter seeing Aladdin I am on a Disney kick. Bear with me. 

-- but we can't lose focus! 

We need to keep our eyes on the prize, working toward those quarterly and annual marketing goals. Here are some of the latest insights to keep you on track.

👥  This Marketing Tool Will Help Make Personalizing Your Website Easier Than Ever

Wish your audience was larger? That you knew more about them and could better cater your content to them? Thanks to RightMessage that's all easier than ever for marketers. In this month's IMPACT Toolbox, front-end developer, Morgan VanDerLeest, dives into everything RightMessage has to offer and how you can get the most out of it.

🎥  The Numbers Say These Are the 13 Most Popular Types of Video on YouTube [Infographic]

By now, you know you need to be creating video content, but any old video won't do -- especially if you want to see success on YouTube. IMPACT Manager of Demand Generation, Myriah Anderson shares an insightful infographic detailing the top 13 types of video on YouTube and the numbers behind them.

🗄️  Are You Still Manually Updating Your CRM?

Customer data management is essential to sales success, but also extremely time consuming and monotonous. It's 2019 and if you're still manually updating your CRM, there are a number of more effective ways to get the job done. Enter CRM integration. LyntonWeb's Katy Ermak explains. 

👀 ... When You're All Ears (& Eyes) 

🚨 Save Your Seat

If you’ll be in the Connecticut area in June, now’s the chance to save your seat at a HUG.

On Tuesday, June 11, IMPACT’s own Carina Duffy will be sharing with the group what we can learn from HubSpot’s Pick Your Own Adventure Lead Nurturing Strategy.

And later that month, on June 25, the New Haven HUG will be hosting live website throwdowns, where experts will critique attendees’ websites, offering valuable tips and tricks to improve your site right away. Make sure to register (and, if you dare, throw your hat into the ring)!

That's all for now, folks!