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The Latest Digital Marketing News by IMPACT
November 15, 2018

Women in the Workplace, Podcast Discovery with Pandora, & Mission Statement Inspiration!

For me, inspiration can take many forms -- a design mood board on Pinterest centered around jewel tones, a humorous Andy Borowitz essay in the New Yorker, or seeing an original Picasso for the first time with my own two eyes.

But in this moment, the thing I find most inspiring is a silly joke I heard recently:

Two muffins are sitting next to each other in an oven. One turns to the other and says, "Geez, is it hot in here?" The other swivels around in a panic and replies, "OH MY GOD, A TALKING MUFFIN!"

I know it's ridiculous, but I'm a sucker for absurd, food-based humor.

Anyway, here's THE LATEST ... 

What It Really Takes to Bring Equality into the Workplace 👭

lucky-orange-team

The numbers don't lie -- research shows that organizations run in some capacity by women are more profitable, innovative, and respected. Unfortunately, nearly half of all women in the workplace will have to deal with some sort of discrimination. So, how can business owners foster an environment and culture that encourages women at every point of their career? In this candid article, LuckyOrange Content Marketing Manager Angela Bowman shares that it's not always as easy as it seems.

Pandora Is Helping You Get Your Podcast Found Faster 🎧

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Have you ever finished binging a podcast but don't know what to listen to next? Pandora is now making it easier to find your next podcast obsession with their discovery-based Podcast Genome Project, which serves up personalized content recommendations for listeners curated by both human hands and technology. But as IMPACT Designer Joe Rinaldi explains in this article, Podcast's Podcast Genome Project is also a big win for marketers. 

What Does a Great Mission Statement Look Like? 🤔

mission statement examples

Writing a mission statement isn't easy. In a few succinct words, you need to inspire your audience and employees with a bold vision of what the future could be, and explain exactly what it is that you do. On top of that, a great mission statement should also perfectly complement your purpose and core values. (Whew.) Thankfully, IMPACT Director of Event Marketing Jen Barrell has curated this exceptional list of 12 fantastic mission statement examples (and three duds) for inspiration.

... When You're All Ears (& Eyes) 👀

Save the Date 📅

OK, I recently finished season two of the Slow Burn podcast, and I don't know what to listen to next. I know I want something marketing related, but I want to hear from you -- what are your favorite marketing podcasts that you're listening to right now?

Save me from my empty podcast playlist by replying to this email.

And as always, if you got this from a friend and haven't subscribed yet, join the fun here. 

Catch ya later,