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The Latest Digital Marketing News by IMPACT
January 18, 2020

New year reminders from 20 industry experts, our top remote-friendly tools, and the best email marketing service provider for you...this is THE LATEST!

🔥 Hot off the presses

💯 ICYM the big ANN-ouncement: Earlier this week, we announced the one and only Ann Handley will be returning to Digital Sales & Marketing World as a keynote speaker and we couldn't be more excited. Super early bird pricing ends January 31 and you can get an extra 20% off with the code ANN20, so make sure to grab your ticket today to see her in-person!


Why hello, friends!

Long time, no see. Something's been on my mind since we last spoke.

You see, as the head of editorial content at IMPACT, there's one misconception that seems to follow me around like a little shadow. 

I hear it at least once a month:

"I wish writing was as easy for me as it is for you."

 

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For writers, there are few things more frustrating than hearing this and I'm sure you can understand the pain.

I mean just because you're a designer doesn't mean you can create a perfect website without any effort. Or just being a CEO doesn't mean you know the solution to every business challenge. 

Being a professional in a field doesn't mean it comes easily.

So, when people tell me they can't find the words or are having trouble getting an idea out, I get it. I really do.

We all spend hours (if not days) researching, outlining, writing, and rewriting every piece. We all highlight and delete paragraphs on paragraphs again and again until our eyes feel like they're going to bug out of our heads.  

Writing is hard. Creating content is hard. Finding your voice is hard — even if you are "a good writer."  

It all takes blood, sweat, and sometimes tears (seriously, I've seen some pretty nasty paper cuts).

But that's why when you get it right, it's that much more rewarding.

When you talk to your sales team, understand your buyer's questions, and hit publish on something that addresses them earnestly, it's worth it.

You see the traffic. You see the leads. And most importantly, you see how much the knowledge you share helps people make the right decisions for them, their lives, and their organizations.

You see see the fruits of all that labor and I've gotta say, it's kind of a trip. 

But anyway, enough of my rambling (though I have missed our little chats).

Here's THE LATEST.

👉 "What's holding me back from being the best marketer possible this year?" (14-minute read)

A quick Google search for 'marketing predictions for 2020' and you'll find yourself drowning in a sea of over 1 billion results. With a new year and decade underway, everyone wants to know what the future holds, but the fact is, most of us have no idea. That's why IMPACT's lead They Ask, You Answer consultant, Chris Marr, suggests we get back to basics. In this article, Chris asked 20 industry experts what they think marketers are forgetting and what's holding us back from being the best we can be in 2020.

💬 You asked, we answered

👉 "What tools and platforms can help my company be more remote-friendly?" (5-minute read)

"Remote-friendly" means more than simply offering the ability to work from home, and with more than half the IMPACT team working out of state today, we've learned that first-hand. To enable remote employees to do their best work and also make sure they feel a part of the team, sometimes you need a little extra help, so IMPACT's VP of Talent and Admin, Natalie Davis, has shared our top 7 tools and platforms for maintaining a remote-friendly culture. 

💬 You asked, we answered

📈 "How can we drastically improve how well our website ranks in search results right now?" (Get the answer)

How your website ranks and performs in search is dependent on a number of factors, and the rules are always changing. Unlock the action plan to skyrocket your website’s performance with our Technical SEO Audit, in partnership with Narrative SEO.

👉 "What's the best email marketing service option for me?" (11-minute read)

There are hundreds of different email marketing service options out there. In fact, even after asking over 700 marketers for their favorite, we still found ourselves looking at over 40 different platforms. To help you really narrow down this crowded market, IMPACT Director of Community and Events Stephanie Baiocchi dies in head-first and shares her picks for 9 best email marketing service options.

💬 You asked, we answered