Long time, no see. Something's been on my mind since we last spoke.
You see, as the head of editorial content at IMPACT, there's one misconception that seems to follow me around like a little shadow.
I hear it at least once a month:
"I wish writing was as easy for me as it is for you."
For writers, there are few things more frustrating than hearing this and I'm sure you can understand the pain.
I mean just because you're a designer doesn't mean you can create a perfect website without any effort. Or just being a CEO doesn't mean you know the solution to every business challenge.
Being a professional in a field doesn't mean it comes easily.
So, when people tell me they can't find the words or are having trouble getting an idea out, I get it. I really do.
We all spend hours (if not days) researching, outlining, writing, and rewriting every piece. We all highlight and delete paragraphs on paragraphs again and again until our eyes feel like they're going to bug out of our heads.
Writing is hard. Creating content is hard. Finding your voice is hard — even if you are "a good writer."
It all takes blood, sweat, and sometimes tears (seriously, I've seen some pretty nasty paper cuts).
But that's why when you get it right, it's that much more rewarding.