Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close
The Latest Digital Marketing News by IMPACT
June 8, 2019

The Power of Podcast Ads, Being Nice at Work, & Facebook's "Backyard BBQ"...This Is THE LATEST!

I'm going to be real with you guys.

Friday's work day began with a tutu-clad pink gorilla entering our office with balloons to wish our CEO, Bob, a happy birthday -- and I'm still processing.

pink-gorillaTrue story: It happened.

This sort thing may seem random to most of you, but in many ways, it's just another day at IMPACT and I couldn't be more grateful.

That's a little bit of what's going on with us. Here's what's happening around the industry: 

🎧  The Numbers Don't Lie: Podcast Advertising Grew By 53% Last Year and With Good Reason

This week, it was revealed that marketers spent $479 million advertising on podcasts in the US in 2018. That's a 53% increase from the year prior and, get this, 78% of podcast listeners don't mind hearing sponsorships/ads at all. IMPACT's Head of Strategic Partnerships & Sponsorships, Vin Gaeta, dives into why this is big news for marketers. 

📊  Data Duplication & HubSpot: Dealing With It and the Effect It Has On Your Business [Sponsored by Insycle]

Are you dealing with duplicate data in HubSpot and aren’t sure how to fix it, let alone stop it from happening again? In this guide from Insycle, you’ll learn why duplicate data is harmful, what data de-duplication is, and how you can solve the duplicate issue in HubSpot with just a few clicks -- and in just a few minutes. Get insight into how duplicate data can be hurting your marketing results.

😊  The Nice Guy Doesn't Finish Last -- Not Even in Business

As long as I can remember, I've always been bothered by the saying, "nice guys finish last." It's so pessimistic, so belittling of the kind. It essentially tells us that being mean is the way to "win" and unfortunately, this idea seems most popular in the professional world. Frankly, I don't buy it and in this article, our Chief Operating Officer, Chris Duprey, candidly shares why he doesn't subscribe to this idea either. 

🌭  Treating Your Facebook Group Like a Backyard BBQ Just May Give You the Engagement Boost You Need

Your Facebook Page is like your front yard. It's the first thing people see when they arrive at your home and is usually well-manicured -- but let's be real, it's not where people are going to want to hang out. In this article, Facebook Group expert (and IMPACT Elite Member) Bella Vasta shares why Facebook Group engagement is so valuable to marketers today and how you can boost yours with 11 clever tactics.

👀 ... When You're All Ears (& Eyes) 

🎉  Weekend Nonsense

This video has been making its rounds on Facebook all week, but even if you've seen it already, I know you won't mind seeing it again. In this clip posted by Shanieke Pryor, Baby Kingston is seen having a very animated conversation with his dad in "baby talk." The result is adorable internet gold. 

Screen Shot 2019-06-07 at 2.57.41 PM

Catch you next week!