Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The Latest Digital Marketing News by IMPACT
June 8, 2019

The Power of Podcast Ads, Being Nice at Work, & Facebook's "Backyard BBQ"...This Is THE LATEST!

I'm going to be real with you guys.

Friday's work day began with a tutu-clad pink gorilla entering our office with balloons to wish our CEO, Bob, a happy birthday -- and I'm still processing.

pink-gorillaTrue story: It happened.

This sort thing may seem random to most of you, but in many ways, it's just another day at IMPACT and I couldn't be more grateful.

That's a little bit of what's going on with us. Here's what's happening around the industry: 

🎧  The Numbers Don't Lie: Podcast Advertising Grew By 53% Last Year and With Good Reason

This week, it was revealed that marketers spent $479 million advertising on podcasts in the US in 2018. That's a 53% increase from the year prior and, get this, 78% of podcast listeners don't mind hearing sponsorships/ads at all. IMPACT's Head of Strategic Partnerships & Sponsorships, Vin Gaeta, dives into why this is big news for marketers. 

📊  Data Duplication & HubSpot: Dealing With It and the Effect It Has On Your Business [Sponsored by Insycle]

Are you dealing with duplicate data in HubSpot and aren’t sure how to fix it, let alone stop it from happening again? In this guide from Insycle, you’ll learn why duplicate data is harmful, what data de-duplication is, and how you can solve the duplicate issue in HubSpot with just a few clicks -- and in just a few minutes. Get insight into how duplicate data can be hurting your marketing results.

😊  The Nice Guy Doesn't Finish Last -- Not Even in Business

As long as I can remember, I've always been bothered by the saying, "nice guys finish last." It's so pessimistic, so belittling of the kind. It essentially tells us that being mean is the way to "win" and unfortunately, this idea seems most popular in the professional world. Frankly, I don't buy it and in this article, our Chief Operating Officer, Chris Duprey, candidly shares why he doesn't subscribe to this idea either. 

🌭  Treating Your Facebook Group Like a Backyard BBQ Just May Give You the Engagement Boost You Need

Your Facebook Page is like your front yard. It's the first thing people see when they arrive at your home and is usually well-manicured -- but let's be real, it's not where people are going to want to hang out. In this article, Facebook Group expert (and IMPACT Elite Member) Bella Vasta shares why Facebook Group engagement is so valuable to marketers today and how you can boost yours with 11 clever tactics.

👀 ... When You're All Ears (& Eyes) 

🎉  Weekend Nonsense

This video has been making its rounds on Facebook all week, but even if you've seen it already, I know you won't mind seeing it again. In this clip posted by Shanieke Pryor, Baby Kingston is seen having a very animated conversation with his dad in "baby talk." The result is adorable internet gold. 

Screen Shot 2019-06-07 at 2.57.41 PM

Catch you next week!