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This is goodbye.
I am leaving and no this isn't a late April Fools' joke.
Wednesday, I'll be gone... never gracing your inbox again...
Until April 15th.
See what I did there?
No, this isn't a forever goodbye, but I am going on my first vacation since 2017 (Liz and Stephanie will continue THE LATEST in my absence) so I'm feeling playful.
You know who else was feeling playful this week?
I love April Fools' Day, as a marketer. It gives brands an opportunity to get outrageously creative with a campaign and try something they may not normally, all in good fun. This year, many brands pulled out all the stops on their April Fools' Day campaigns. Our Director of Event Marketing, Jen Barrell, rounds up some of our favorites and shares how you can prepare for next year.
Instead of just giving you driving directions, Google Maps wants to help you find more places to work and play. A recent update to the Android app allows locations to list public events and users to discover them directly on their mobile devices. Why should you care and how can your business use this to its advantage? IMPACT Account Executive Arielle Gnann explains.
Meetings can be time-consuming and costly for your organization without proper preparation. That's why Owl Labs created professionally-designed, fully-customizable templates to help you plan and run meetings that are collaborative, productive, and efficient. Get them for free in PDF or Google Drive format here.
Making the jump from casual conversation to professional meeting is never easy. Luckily, LinkedIn took notice and is introducing a bunch of new features to its messenger to help you share your availability and even find a place to meet in person. IMPACT Design Supervisor Jessie-Lee Nichols dives into what the new tools look like and why they're invaluable for marketers and sales professionals.