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The Latest Digital Marketing News by IMPACT
March 26, 2019

How AWeber Revitalized Its Newsletter, Facebook's Fight Against Discriminatory Ads, & Pinterest's IPO...This Is THE LATEST!

What, if anything, do you consider yourself an expert in? Don't freak out -- It doesn't have to be something profound or even professional.

Are you a basketball maven? A connoisseur of soft cheeses? A grandmaster of everything Star Wars?

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Personally, I like to think I'm aficionado of all things Bollywood, but I don't go throwing that claim around lightly.

When you become known as an expert, you immediately set the expectation that there is nothing in that area that you don't know. 

As digital marketers in a "They Ask, You Answer" environment, this perception from your buyers is essential. You want to be seen as the go-to resource in your industry. 

Think about it: Wouldn't you expect HubSpot to know everything about inbound marketing? Or YouTube to know everything about online video?

That's why my ears perked up a bit when I heard AWeber talking email...

💌  Here's How One Email Company Went About Revamping Its Own Email Newsletter [+Video]

Senior Content Marketing Specialist Liz Willits has sent and overseen thousands of emails at popular email marketing software provider AWeber both for the company's own marketing as well as its clients. So, when it came time to revamp their newsletter, she had more than a trick or two up her sleeve to make it a success. In the latest episode of The Inbound Success Podcast, Kathleen sits down with Liz to talk about how exactly AWeber went about revitalizing their newsletter as well as the future of email. 

✊🏽  Facebook Ads Has Made Big Changes (Yet Again) In Hopes Of Combating Discriminatory Targeting 

Yes, Facebook is in hot water again. This time, its regarding lawsuits from various civil rights organizations claiming that their ad targeting was intentionally excluding protected classes (i.e. race, ethnicity, sexual orientation, or religion). We dive into what the social media giant is doing in response to the latest accusations and what (if anything) your brand should do as well. 

🦉  12 Free Templates to Run Better Meetings [Sponsored By Owl Labs]

Meetings can be time-consuming and costly for your organization without proper preparation. That's why Owl Labs created professionally-designed, fully-customizable templates to help you plan and run meetings that are collaborative, productive, and efficient. Get them for free in PDF or Google Drive format here.

📌  Pinterest is Preparing for An IPO and Both Users & Marketers Should Be Excited!

Instagram and Facebook may make all the headlines, but with over 250 million monthly active users, $750 million in revenue, and averaging over 2 billion monthly searches in 2018, Pinterest is no name to scoff at. The social media company filed for its IPO last week and has a bunch of exciting changes up its sleeve for both marketers and users. IMPACT Account Executive Nick Bennett uncovers what could be in store. 

👀 ... When You're All Ears (& Eyes) 

🚨 Save Your Seat!

  • Only 6 More Days for Early Bird Pricing! That’s right — prices for IMPACT Live 2019 jump up April 1, so if you like to hang out with the greatest minds of inbound, learn how to become the most trusted voice in your space, and save some serious dollars, now’s the time to register. Want to save even more? Use the code LATEST50 to knock another $50 from your ticket price. You can grab your tickets here. (And with a week left, there’s still time to convince your boss to send you and your favorite coworker!) 

🌎  IMPACTers on the Move

  • Don't Miss Marcus Sheridan Live: The IMPACT partner, author, and renowned keynote speaker is always on-the-go, but TOMORROW you can catch him speaking on "The Makings of a Digital Sales and Marketing Organization" at Cisco's Marketing Velocity Live in New Orleans!  If you're attending, make sure to catch it. If you're not, you can also catch Marcus at Sales 3.0 discussing "The Visual Sale: How to Embrace the Visual Revolution and Create a Culture of Video in Your Organization" on Monday, April 1 in San Fransisco, California. Register here

 

May the force be with you,