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The Latest Digital Marketing News by IMPACT
November 20, 2018

Augmented Reality in Snapchat Gets More Accessible for All, a 1% Drop in Email Churn Means a Big Boost for Business, & Instagram's New Holiday Shopping Features... This Is THE LATEST! 

You know what question keeps me up at night... is a cheesecake really a cake or a pie? But we're getting off topic. A more relevant question might be what's keeping your team from creating a Snapchat filter or improving its email conversion rates? 

Here's the latest scoop:

Snapchat's Lens Creative Partners Program Will Help Even Smaller Brands Create High-Quality Augmented Reality (AR) Filters 📱 

Despite competition from Instagram, one of Snapchat's strongest remaining differentiators is its impressive A.R. facial filters -- but they certainly don't come easily. Today, Snapchat announced a new program to help brands and marketers more easily find qualified developers and agencies to make their filter dreams a reality. Account Executive Iris Hearn details everything you can expect from Snapchat here. 

Val Geisler Shares Her Secrets to Reducing Email Churn & Boosting Conversion Rates for SaaS Companies!  💌

From the discovery process she uses to craft strategies, to how she determines senders and formats, renowned email expert Val Geisler shares how she's delivered amazing results for her SaaS clients in the latest episode of the Inbound Success Podcast with our VP of Marketing, Kathleen Booth.

3 New Shopping Features on Instagram to Help eCommerce Brands Boost Sales During the Holidays 🛍️

This holiday season, Instagram is giving brands more ways to drive traffic to their products and to encourage shopping behavior in users with three new exciting features. In this article, IMPACT Design Supervisor (& Repeat Instagram Shopper), Jessie-Lee Nichols dives into the 3 new additions and how they can help your brand. 

Save the Date 📅

  • Hey Chicago, Don't Miss CHIx! Next Wednesday the 28th, the Chicago HubSpot User Group is hosting a can't-miss meet up featuring 7 short, motivational, powerful and industry-related talks (think TED style) from your fellow HUG members. Register for free here!
  • Learn How to Newsjack Your Way to Media Attention This December! In this upcoming webinar, one of the leaders of the newsjacking movement, David Meerman Scott will teach you how to boost traffic and grab more eyes using strategic real-time marketing & news. Register here and join us Dec.10th!

What are you working on this week? Or if you're in the U.S, how are you celebrating Thanksgiving? Hit reply and let's chat. :)

And as always, if you got this from a friend and haven't subscribed yet, join the fun here.