Augmented Reality in Snapchat Gets More Accessible for All, a 1% Drop in Email Churn Means a Big Boost for Business, & Instagram's New Holiday Shopping Features... This Is THE LATEST! 

You know what question keeps me up at night... is a cheesecake really a cake or a pie? But we're getting off topic. A more relevant question might be what's keeping your team from creating a Snapchat filter or improving its email conversion rates? 

Here's the latest scoop:

Snapchat's Lens Creative Partners Program Will Help Even Smaller Brands Create High-Quality Augmented Reality (AR) Filters 📱 

Despite competition from Instagram, one of Snapchat's strongest remaining differentiators is its impressive A.R. facial filters -- but they certainly don't come easily. Today, Snapchat announced a new program to help brands and marketers more easily find qualified developers and agencies to make their filter dreams a reality. Account Executive Iris Hearn details everything you can expect from Snapchat here. 

Val Geisler Shares Her Secrets to Reducing Email Churn & Boosting Conversion Rates for SaaS Companies!  💌

From the discovery process she uses to craft strategies, to how she determines senders and formats, renowned email expert Val Geisler shares how she's delivered amazing results for her SaaS clients in the latest episode of the Inbound Success Podcast with our VP of Marketing, Kathleen Booth.