Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close

How marketers can (and already are) using TikTok to their advantage [Infographic]

How marketers can (and already are) using TikTok to their advantage [Infographic] Blog Feature

Megan Lang

Video Editor, 5+ Years of Video Production & Editing

April 4th, 2020 min read

You know how sometimes you download an app as a joke and then it takes over your free time? For many, that’s been TikTok.

Basically, TikTok is a video-based social platform that allows users to upload up to one-minute long videos.

Users can comment and like videos, which is similar to other platforms, but users can also use audio from other videos in their own for parodies.

A lot of videos feature popular songs or popular spoken audio (from other viral videos, films, television shows, etc)l that users then either replicate or put their own spin on.

It’s a newer form of social media, but with its rapidly growing user base and new ad options, marketers should embrace it. 

A lot of brands like NBA, Chipotle, and HP already have.

So let’s take a look at the benefits of marketing on Tik Tok with this infographic from our friends at one productions.

The scoop on TikTok

TikTok has been downloaded over a billion times. That means there’s a huge audience waiting for you!

There are twenty-six million users in America that spend an average of forty-six minutes per day on the app. That gives you a good chance of showing up on the “for you” page.

If your target audience is younger, teens and early twenties, you’ll have an especially active audience. In fact, Chili’s recently launched ads on the platform in an effort to reach a younger audience. 

There’s also a “duet” feature that allows users to interact and respond to your brand videos, other than just commenting or liking. They can use your audio and make a video of their own, either lip syncing or just doing their thing.

This is a whole new type of engagement for social platforms. 

Lastly, similar to other social media you can start hashtag trends and challenges to attract new audiences and get found.

Brands doing well on TikTok

Clothing brand Guess posted the TikTok below showing off a woman in their jeans, but also showing that they partnered with the ASPCA, while playing a cover of a popular song.

This post gives you a look at one of their products, shows you that they have values that include animal welfare, and shows timely relevance with a popular song.

You can get more out of the content you are shooting professionally too. Guess posted a behind the scenes sneak peek at one of their shoots as well.

A new way to reach out

TikTok could be a great way to reach a younger audience and humanize your brand.

Also, this isn’t like some other platforms where the videos are supposed to be well-produced and executed. These can be done (and often are expected to be done) on a  phone.

This means that no matter what, as long as you have a camera phone, you can create content that’s engaging and fun.

Check out the rest of the statistics below!

191126-infographic-Tik-Tok-next-big-thing-video-marketing

 

Here’s a secret: Video should be your best revenue driver. And it’s actually easier than you think.

Join us on July 20 for Video Sales and Marketing World 2021 and learn from industry experts who are crushing it with video. The best part? Every tactic and strategy you’ll hear about has already been proven to work … so you don’t have to.

Register now with an IMPACT+ Pro membership, free for 14 days.

Hurry, early pricing expires in on July 15th!

Register Now

Keep Scrolling to Continue Reading

Online, everywhere | July 20 | 9:00 AM - 5:00 PM ET

How can your sales and marketing generate more revenue? Video. And it’s actually easier than you think. Learn how at this one-day digital experience.
Register now with an IMPACT+ Pro membership
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.
Register Now
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.