TikTok has been downloaded over a billion times. That means there’s a huge audience waiting for you!
There are twenty-six million users in America that spend an average of forty-six minutes per day on the app. That gives you a good chance of showing up on the “for you” page.
If your target audience is younger, teens and early twenties, you’ll have an especially active audience. In fact, Chili’s recently launched ads on the platform in an effort to reach a younger audience.
There’s also a “duet” feature that allows users to interact and respond to your brand videos, other than just commenting or liking. They can use your audio and make a video of their own, either lip syncing or just doing their thing.
This is a whole new type of engagement for social platforms.
Lastly, similar to other social media you can start hashtag trends and challenges to attract new audiences and get found.
Brands doing well on TikTok
Clothing brand Guess posted the TikTok below showing off a woman in their jeans, but also showing that they partnered with the ASPCA, while playing a cover of a popular song.
This post gives you a look at one of their products, shows you that they have values that include animal welfare, and shows timely relevance with a popular song.
You can get more out of the content you are shooting professionally too. Guess posted a behind the scenes sneak peek at one of their shoots as well.
A new way to reach out
TikTok could be a great way to reach a younger audience and humanize your brand.
Also, this isn’t like some other platforms where the videos are supposed to be well-produced and executed. These can be done (and often are expected to be done) on a phone.
This means that no matter what, as long as you have a camera phone, you can create content that’s engaging and fun.