Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close

How To Know Which Platform Is Right For Lead Generating Videos [Film School For Marketers Podcast, Ep. 15]

How To Know Which Platform Is Right For Lead Generating Videos [Film School For Marketers Podcast, Ep. 15] Blog Feature

June 26th, 2019 min read

On this episode of Film School for Marketers, we discuss what you should look for when deciding on a video platform for lead generation.

Whether you're a marketer producing video content or a sales person creating one-to-one videos, if you going after leads, there are different features you should keep in mind that will enable both departments to be successful.

It’s an important consideration for any business when creating lead generating videos.

Just as it would be a big decision if you were choosing a new CRM or marketing automation platform.

It’s an investment you’re making and not something you’ll want to do on a whim.

Listen to the full episode here (or scroll down to watch the video):

How Much Does A Great Video Host Cost?

Generally speaking, if you are spending less, you should expect less if a return and if you’re spending more money, you should expect more of a return.

It doesn’t mean you have to spend a ton of money in order to get a great video platform, but if you’re looking for something truly state-of-the-art, you’re going to be making an investment.

One of the biggest differences you’ll find when it comes to cost and what you get is functionality.

If a company is developing a video software that has a wide range of features and capabilities, it’s likely going to cost more.

For example, if you’re looking for overlays, animations, personalization and other types of smart content, you’ll ultimately be spending more than if you are looking for something with basic functionality.

When you’re looking at budget, understand how many videos you’ll need to host.

Some platforms will be better for companies hosting a smaller number of videos versus a company who needs to regularly add hundreds of videos.

For example, with Wistia, at a certain threshold, you have to start paying per video you’re hosting.

There are some platforms that do have free options, which won’t give you all the features, but it’s a place to start.

Vidyard (HubSpot Video) and Wistia both have free options.

Average range for a great business video host is around $500 per month. It depends on how many videos you’re hosting and how many users you want to have access.

What Features Should I Look for in a Sales Video Host?

There are three main features you should be looking for when it comes to a platform for hosting your sales videos:

  • Lead generation
  • Tracking for attribution
  • Tracking for sales insights

Lead Generation

Lead generation features should be a must when you’re choosing a video platform. This feature would include things like calls-to-action and ways to capture your leads information.

If you aren’t seeing lead generation in a tool, don’t pay for it. At that point, it’s just a video player.

Tracking for Attribution

If you are doing anything in your business and you aren’t tracking, why are you doing it? You want to be able to track your videos back to revenue. You want your team to be able to say that video that Zach made for example has led to this many sales appointments and this amount of revenue. Look for integrations with video platforms to your CRM and marketing automation tool.

Tracking for Sales Insights

Video is a sales tool and if you aren’t getting insights for the sales team, it’s not the best sales tool it can be. This means the sales teams should be able to see what kind of videos a prospect is watching, who is watching, and how many times.  

What Video Platform is Best for Beginners?

A free one is best.

There are some benefits for starting with paid, you’ll start with insights and a clean slate for lead generation setup, but free is easier to start getting content out on and getting people used to seeing and sharing the content.

Shortly thereafter, I'd recommend looking into a paid video host.

If you are trying to figure out if your free one should be YouTube or Vimeo, Vimeo is great if you want to embed high quality video on your site. YouTube is great for SEO and building a community around your brand or channel.

Are All Video Platforms Secure?

This is something video platforms take seriously because if they didn’t, there are a good amount of companies they wouldn’t be able to sell to.

Zach and I aren’t experts in knowing the specific security features of these video tools but if you reach out to the video platforms they’ll be able to let you know whether or not they have the level of security you need.

In conclusion, if you still have questions about what video platform is right for you we are more than happy to speak further about it and offer our recommendations based on your specific needs.

We also have a handful of helpful resources on the topic as well:

The Definitive Guide to Vidyard

Why is Choosing a Video Host Such A Big Deal?

Wistia vs. Vidyard: Which is better for you?

Getting Started with Vidyard if You Have NO Content

 

 

We’d Love To Hear From You!

First, subscribe to our Film School For Marketers Podcast.

Second, leave us a review on iTunes or share the love with fellow marketers and sales professionals who could benefit from our content.

Lastly, have a question or idea for a future episode? Let us know!

 

MarketHer iTunes Subscribe New call-to-action Listen on Google Play Music 
Here’s a secret: Video should be your best revenue driver. And it’s actually easier than you think.

Join us on July 20 for Video Sales and Marketing World 2021 and learn from industry experts who are crushing it with video. The best part? Every tactic and strategy you’ll hear about has already been proven to work … so you don’t have to.

Register now with an IMPACT+ Pro membership, free for 14 days.

Hurry, early pricing expires in on July 15th!

Register Now

Keep Scrolling to Continue Reading

Online, everywhere | July 20 | 9:00 AM - 5:00 PM ET

How can your sales and marketing generate more revenue? Video. And it’s actually easier than you think. Learn how at this one-day digital experience.
Register now with an IMPACT+ Pro membership
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.
Register Now
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.