Most of all, I finally had a chance to holdmy dancing-in-the-middle-of-the-night writing projectin my hands.As a content creator, there is nothing more gratifying than the moment you get to see, clutch, and/or gaze upon the final product of something you poured your heart and soul into.
I'll admit I was intimidated by this project. Though I felt honored to be trusted with the writing of such a lofty piece of text, the task of articulating an idea that cuts so deeply to the core of who we are and what we believe in at IMPACT was challenging.
Plus, it can be a scary moment to say:"Hey, we used to do things a certain way as a company.We see now that we were wrong."
But sometimes that's exactly what you have to do.
If you want to achieve something great — and ignite true and lasting change in yourself and others — you have to be willing to say something is broken. You have to be willing to admit you were not always a part of the solution.
📺 YouTube to Stop Showing Exact Subscriber Counts
YouTube hasannouncedplans to gradually phase out displaying exact subscriber counts for channels with more than 1,000 subscribers. Instead of showing the exact amount of subscribers a specific channel has, users will see an abbreviated, public-facing number.In this article, IMPACT Digital Beat Reporter Iris Hearn dishes thefull scoop about exactly what this change means for YouTube channel owners.
👎 Facebook Is Also Considering Hiding Like Counts for Brands & Users
Twitter has stars, Instagram has hearts, Facebook has its thumbs-up — but they all indicate the same thing: how many people “approve” of what you’ve posted. Soon, however, that may all change. Instagram shocked everyone a few months ago when it announced it was testinghiding like counts. Now, parent companyFacebook has revealed it's considering doingthe same.Check out this article from IMPACT Head of Editorial Content Ramona Sukhrajif you want to know what this massive change might mean for your digital marketing and Facebook strategies.
👉 Also, the Annapolis HubSpot User Group (HUG) that was originally scheduled for earlier this month has been rescheduled to September 19! Learn how to create scalable growth with actionable case studies and powerful examples of what it means to evolve into an authentically customer-centric organization at the next Annapolis HubSpot User Group event.Save your seat for September 19 at 6:30 p.m.
Remember, HUG events arealways freeto attend, and you don't need to be a HubSpot user to do so!
⏰ Throwback Thursday
During my talk at IMPACT Live '19,I shared the fact that I like content that makes money.(That may sound a bit crass, but hey, it's the truth.)That's why I was so excited to see this morning that the influenced revenue from our pillar content alone now totals more than $608,000 in under 10 months.