Every company should either venture into press release publication or article marketing as they are two outstanding means to gain both foot and online traffic. Along with the influx of traffic, you also have the efficient and significantly large distribution of your brand image across a tremendous and diverse audience.
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However, which one (press release or article) is the perfect fit for your business and/or situation?
To help you decide whether a press release or article submission is right for your certain circumstance, I have found a relatively informative YouTube video. While the video may lack luster, it makes up for it with pertinent information which you can utilize today! Enjoy and feel free to leave your comments.
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Image Source: HubSpot, “The 2011 State of Inbound Marketing”, E-Marketer.com