Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close
Drastically Improve Your Press Release In 5 Simple Steps Blog Feature

October 15th, 2010 min read

Distributing press releases to various news sources has been a focal point for a multitude of companies throughout Connecticut.  Businesses of all sizes love to submit their information for that free marketing that every manager holds dearly.  However, the one thing that these companies struggle with is the quality of press release they publish.  Until now! With these 5 simple steps you can significantly improve the quality of press release you produce as soon as tomorrow!

  1. Make The Headlines -- We all know that your press release will not make the front page of the paper, but it sure can come close with premier positioning.  The only way to get the attention that your news deserves, though, is by creating a catchy and engaging headline.  Develop a headline that seduces the reader into investigating your copy a little deeper, and one that takes a benefits perspective.
  2. Focus on the First Paragraph -- The bottom-line is that the readers do not read until the bottom-line of an article.  Well, at least the majority of people don't read through all the content.  You have the opportunity to distribute your information in a concise and detailed manor within the first paragraph which will deliver all the pertinent information in a timely fashion for those people whom skim articles.  Who knows, you may just get them to read to the bottom of your press release if you share the important info first.
  3. To Be An Ad or Not To Be -- A significant mistake that several companies make is thinking that their press release is actually an advertisement.  This is one of the biggest ways that you can completely negate your predicted results of the press release.  Instead, include beneficial newsworthy content that will entice your clientele to contact you for further information or to utilize those great services that consist of that breaking news you speak of throughout your article.
  4. Proof the Publication -- Spelling errors, grammatical mishaps, general typos, and anything else can occur in your first draft of a press release (or any other copy you produce).  The only way to truly make sure your post is ready to be published with the professional image for which you are looking, you need to proofread the first and/or second draft of the article.  As a simple trick, read the final product out loud prior to submitting to the news sources.
  5. Promote the Press Release -- With the evolution of the internet and the wide usage of social networks, you have the great opportunity to promote your press release without it being published by newspapers or other news resources.  Yes, you still want to submit your publication to those sources, but you also want to get the word out as soon as possible, right?  And, the fastest (and most efficient) means to accomplish this is through your social networking platforms.

The above are all simple steps to drastically and immediately improve the quality of press release which you publish.  From proofreading to promotion and creating catchy headlines to concise and benefits-related content these are easily implemented by you or your marketing/PR department.  However, if you need help with creating your consistent press releases feel free to contact IMPACT today for more information.

*If you have not requested e-mail updates, or reader updates don't miss out on another beneficial business blog!  Easily receive updates here*

Need Help?


If content creation is something that you are interested in but don't know how to get started, contact us today to schedule your free marketing analysis.


Sources:

“The Essential Step-by-Step Guide to Internet Marketing”-E-Book

SlideShare.net

Image Source: HubSpot, “The 2011 State of Inbound Marketing”, E-Marketer.com

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE