Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Back to Learning Center
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

Here are the Ideal Lengths of Everything Content [Infographic]

Here are the Ideal Lengths of Everything Content [Infographic] Blog Feature

February 4th, 2017 min read

When I first started writing at IMPACT, every time I would be assigned something I’d ask, “How long do you want it to be?”

Maybe it’s a reflex after years and years of school essay writing requirements (XYZ must be 10 pages long, not double spaced), but I know for sure that I’m not alone in my confusion.

People love to be told what works best. It gives us a starting and an end point.

Recognizing this, SumAll and Buffer came together to answer this age old question to give us that starting point we crave. Their conclusion -- Every piece of content should be as long or short as it needs to be to convey the message, and no longer.

Okay, that was definitely not the answer I was hoping for.

But they anticipated that reaction and created the below infographic to show us some best practices when it comes to content length. Their only request, iterate off of the information you read because there really is no “ideal” length.

When it comes down to it, the content you’re sharing has to be worth your readers’ time and be long enough to do the topic justice. 

As many greats have said, your article, post, guide, etc. simply should be as long as it needs to be to not leave any questions unanswered.

Here are a few things that can affect content length:

  • Substance: If what you’re trying to say requires 2,000 words, that’s fine. But if you can shorten it, than you may want to do so.
  • Frequency: How often you’re publishing affects how much time you can spend on each post. Good content takes time to create.
  • Format: This has the biggest impact on readability. I’m talking headers, images, and paragraphs. It can ultimately dictate how long your content becomes.
  • Audience: Know what your audience wants. If they prefer pictures and infographics do that. If they love long copy, do that. Whatever makes them happy and reading your content should be your end goal.
  • Medium: Plan ahead and decide where you will be publishing your content. Each medium has a different set of criteria and best practice to follow. Your content may not translate well on all of the different platforms

Now, check out these highlights from SumAll and Buffer then check out the full infographic below:

  • the ideal word count for a LinkedIn post should be 25 words
  • it should take 6 minutes to view a SlideShare
  • a domain name should have 8 characters
  • Tweets should be between 71-100 characters
  • Hashtags should only be 6 characters long

The-internet-Is-A-Zoo-infographic

 

If you want to read more about the data-backed findings they used to create this infographic, read the entire post here!

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out