Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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How I wrote a blog in under 24 hours (Content Lab, Ep. 45)

Earlier this week, I wrote a blog for IMPACT in less than a day. In this episode, we go behind the scenes of my process, from how I chose my topic to how I mapped out my strategy.

How I wrote a blog in under 24 hours (Content Lab, Ep. 45) Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

April 24th, 2020 min read

Normally, we dedicate episodes of Content Lab to a broad topic or lesson about how the content sausage gets made in the digital sales and marketing world. 

This week, however, we're doing something a little bit different. We're going to take a fully dissect "how a bill became a law" (so to speak) with a specific piece of content, so we can share with you our favorite tips, tricks, and personal processes and philosophies of content creation. 

🔎 Related: The best planning worksheet for your next piece of content

And in this episode, I'm in the hot seat with a blog article I wrote and published for IMPACT on Tuesday about Google's new SERP feature... and I completed it in under 24 hours


While I was excited to share my experience with John of how I pulled this piece together, it wasn't until the end of the conversation that I realized how illuminating and educational this kind of deep-dive into a single piece of content can be.

In this conversation we addressed the following questions:

  • How did I choose what to write about?
  • How did I develop the strategy for the piece?
  • Do I make any assumptions about my audience, and how did that influence how I wrote the article?
  • What was my drafting process like?
  • How did I handle moments where I didn't have all the answers to the questions the audience might have about the topic I chose?
  • How did I choose the imagery for the article?
  • What are the behind-the-scenes choices I made for the meta description, social posts, and so on?

I also talk about how great sentences come together (like it did in this article), and how that's not always easy to do.

To illustrate this point, I shared the painfully ironic story of the melodramatic existential crisis I had earlier this week. I just couldn't get the right words on the page for an issue of THE LATEST I was writing at the exact same time I was writing that article, where the ideas seemed to come together so easily. 


Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Related resources

Until next week! 👋

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