Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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How I wrote a blog in under 24 hours (Content Lab, Ep. 45)

Earlier this week, I wrote a blog for IMPACT in less than a day. In this episode, we go behind the scenes of my process, from how I chose my topic to how I mapped out my strategy.

How I wrote a blog in under 24 hours (Content Lab, Ep. 45) Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

April 24th, 2020 min read

Normally, we dedicate episodes of Content Lab to a broad topic or lesson about how the content sausage gets made in the digital sales and marketing world. 

This week, however, we're doing something a little bit different. We're going to take a fully dissect "how a bill became a law" (so to speak) with a specific piece of content, so we can share with you our favorite tips, tricks, and personal processes and philosophies of content creation. 

🔎 Related: The best planning worksheet for your next piece of content

And in this episode, I'm in the hot seat with a blog article I wrote and published for IMPACT on Tuesday about Google's new SERP feature... and I completed it in under 24 hours

(Whew.)

While I was excited to share my experience with John of how I pulled this piece together, it wasn't until the end of the conversation that I realized how illuminating and educational this kind of deep-dive into a single piece of content can be.

In this conversation we addressed the following questions:

  • How did I choose what to write about?
  • How did I develop the strategy for the piece?
  • Do I make any assumptions about my audience, and how did that influence how I wrote the article?
  • What was my drafting process like?
  • How did I handle moments where I didn't have all the answers to the questions the audience might have about the topic I chose?
  • How did I choose the imagery for the article?
  • What are the behind-the-scenes choices I made for the meta description, social posts, and so on?

I also talk about how great sentences come together (like it did in this article), and how that's not always easy to do.

To illustrate this point, I shared the painfully ironic story of the melodramatic existential crisis I had earlier this week. I just couldn't get the right words on the page for an issue of THE LATEST I was writing at the exact same time I was writing that article, where the ideas seemed to come together so easily. 

Enjoy! 

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Related resources

Until next week! 👋

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