Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

How Marketers Get Lucky on St. Patrick’s Day with $5.9B Being Spent! [Infographic]

How Marketers Get Lucky on St. Patrick’s Day with $5.9B Being Spent! [Infographic] Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

March 17th, 2018 min read

Are you feeling lucky?

Every St. Patrick’s Day, millions of people do -- especially in the United States.

With more than 126.9 million Americans (30x the population of Ireland) expected to celebrate this year, the holiday can be the pot-of-gold at the end of marketing rainbow for many businesses.

From decorations and greeting cards to clothing, food, and drink, over four billion dollars are spent during the celebrations, presenting a fun opportunity for businesses big and small to campaign for their cut.

Collecting data from National Retail FederationWalletHub, USNews, and Fox Business among others, I’ve put together this festive infographic to help share some of the holiday’s most surprising consumer statistics as well as tips on how your brand can capitalize on them this year.

Here are a few of its highlights:

  • 52.3% of Americans plan on celebrating St. Patrick’s Day

  • 82.4% Plan on wearing green

  • 77% of Americans ages 25-34 celebrate

  • $245 million spent on beer
  • 36.9M of Americans claim to have Irish ancestry

  • ~ $5.9 Billion will be spent on St. Patrick’s Day

  • The average American spends $39.65 on the day

  • Millennials spend an average of $42; while individuals 35-44 spend on average $45.76, the highest of all age groups.

  • Only 19% of those celebrating plan on visiting a bar or restaurant

How can you get in the spirit with your marketing?

  • Offer discounts & sales

  • Host “lucky” events: giveaways, contests, or Raffles

  • Offer a special menu

  • Create a special edition of a product

  • Go green by temporarily add green elements to your logo, website, etc.

  • Share a greeting on social media

View and share the full infographic below!

st-patricks-day

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out