Free Assessment: How does your inbound marketing measure up?

Get Started
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

How Marketers Get Lucky on St. Patrick’s Day with $5.9B Being Spent! [Infographic]

By Ramona Sukhraj

How Marketers Get Lucky on St. Patrick’s Day with $5.9B Being Spent! [Infographic]

Are you feeling lucky?

Every St. Patrick’s Day, millions of people do -- especially in the United States.

With more than 126.9 million Americans (30x the population of Ireland) expected to celebrate this year, the holiday can be the pot-of-gold at the end of marketing rainbow for many businesses.

From decorations and greeting cards to clothing, food, and drink, over four billion dollars are spent during the celebrations, presenting a fun opportunity for businesses big and small to campaign for their cut.

Collecting data from National Retail FederationWalletHub, USNews, and Fox Business among others, I’ve put together this festive infographic to help share some of the holiday’s most surprising consumer statistics as well as tips on how your brand can capitalize on them this year.

Here are a few of its highlights:

  • 52.3% of Americans plan on celebrating St. Patrick’s Day

  • 82.4% Plan on wearing green

  • 77% of Americans ages 25-34 celebrate

  • $245 million spent on beer
  • 36.9M of Americans claim to have Irish ancestry

  • ~ $5.9 Billion will be spent on St. Patrick’s Day

  • The average American spends $39.65 on the day

  • Millennials spend an average of $42; while individuals 35-44 spend on average $45.76, the highest of all age groups.

  • Only 19% of those celebrating plan on visiting a bar or restaurant

How can you get in the spirit with your marketing?

  • Offer discounts & sales

  • Host “lucky” events: giveaways, contests, or Raffles

  • Offer a special menu

  • Create a special edition of a product

  • Go green by temporarily add green elements to your logo, website, etc.

  • Share a greeting on social media

View and share the full infographic below!

st-patricks-day

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

Content Marketing
Just for Fun
Infographics
Published on March 17, 2018

Recent Articles

Your Content Initiative Can't Succeed Without Help From The Sales Team
March 22, 2023 • 5 min read
How to Ghostwrite Content for a Subject Matter Expert
March 20, 2023 • 4 min read
5 Smart Ways to Combat Common Buyer Questions With Content
February 27, 2023 • 7 min read
How To Skillfully Write About Competitors On Your Blog
February 20, 2023 • 8 min read
4 Ways Marketing Can Help Buyers 'Sell' Themselves
February 9, 2023 • 7 min read
6 Signs You're Being Neglected by Your Marketing Agency
February 1, 2023 • 5 min read
Never Chase Trends At the Expense of Your Brand
January 12, 2023 • 5 min read
Insourcing vs. Outsourcing Content: Which is Better for Your Business?
January 9, 2023 • 10 min read
Content Marketing in 2023: Principles, Platforms, and Content Distribution
January 4, 2023 • 5 min read
7 Content Marketing Trends You Can’t Ignore in 2023
January 2, 2023 • 8 min read
How To Set Content Marketing Goals for Growth
December 29, 2022 • 6 min read
What is Quality Content? (Updated for 2023)
December 15, 2022 • 7 min read
Outsourcing Is Broken: Rethinking the Relationship Between Client and Agency
December 14, 2022 • 5 min read
7 Big Reasons Your Content Marketing Is Failing (And How To Fix Them)
November 3, 2022 • 8 min read
The Epidemic of Half-hearted Content Marketing
November 2, 2022 • 4 min read
22 Best Content Marketing Tools and Apps for 2023
October 29, 2022 • 14 min read
7 Inbound Marketing Strategy Mistakes that Will Cost You in 2023
October 19, 2022 • 8 min read
The Big 5: 3 Simple Steps for Creating Great “Problems” Content (+ Examples)
September 1, 2022 • 6 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
Content Marketing for Small Business (Tips for Growing Your Business Online)
August 22, 2022 • 13 min read
How To Create Sales Enablement Content Your Sales Team Will Love
August 15, 2022 • 8 min read
4 Content Marketing Frameworks To Add Structure to Your Strategy
August 8, 2022 • 6 min read
What Is a Learning Center and Why Does My Website Need One?
July 28, 2022 • 6 min read
18 Great Examples of Comparison Blog Articles and Content
July 23, 2022 • 11 min read