Our purpose is to create heroes, grow businesses, and change lives.
IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company.
Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K
March 17th, 2018
Are you feeling lucky?
Every St. Patrick’s Day, millions of people do -- especially in the United States.
With more than 126.9 million Americans (30x the population of Ireland) expected to celebrate this year, the holiday can be the pot-of-gold at the end of marketing rainbow for many businesses.
From decorations and greeting cards to clothing, food, and drink, over four billion dollars are spent during the celebrations, presenting a fun opportunity for businesses big and small to campaign for their cut.
Collecting data from National Retail Federation, WalletHub, USNews, and Fox Business among others, I’ve put together this festive infographic to help share some of the holiday’s most surprising consumer statistics as well as tips on how your brand can capitalize on them this year.
Here are a few of its highlights:
52.3% of Americans plan on celebrating St. Patrick’s Day
82.4% Plan on wearing green
77% of Americans ages 25-34 celebrate
$245 million spent on beer
36.9M of Americans claim to have Irish ancestry
~ $5.9 Billion will be spent on St. Patrick’s Day
The average American spends $39.65 on the day
Millennials spend an average of $42; while individuals 35-44 spend on average $45.76, the highest of all age groups.
Only 19% of those celebrating plan on visiting a bar or restaurant
How can you get in the spirit with your marketing?
Offer discounts & sales
Host “lucky” events: giveaways, contests, or Raffles
Offer a special menu
Create a special edition of a product
Go green by temporarily add green elements to your logo, website, etc.
Share a greeting on social media
View and share the full infographic below!
Want to learn more about digital sales and marketing?
Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.