Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Content Marketing
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How to Make Your Content Marketing Unique

By Desiree Baughman

Desiree Baughman also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

How to Make Your Content Marketing Unique Blog Feature

 

how-to-make-your-content-marketing-uniqueThe number one goal in all of your content marketing is to create something unique and attract attention.  As we discuss in our eBook “What It Takes To Run A Successful Business Blog”, having duplicated content either on your own site or copied content on the web isn’t going

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

to do you any favors.  For one, having duplicated content doesn’t really help you stand out as a thought leader.  Secondly, from an SEO perspective, having content that already exists is going to land you pages deep in search engines (which won't help you get organic traffic).


Understandably, coming up with fresh content on the fly multiple times a week isn’t an easy task.  There may not even be that much going on in your particular industry to help you come up with fresh content ideas. Additionally, creating fresh content doesn’t necessarily make it ‘fresh’ in the truest sense of the word.


Fresh doesn’t simply mean to write something and post it, and search engines aren’t going to automatically reward you just for having published content a few hours ago. It’s not that easy.


Here are some tips that will help you produce that unique content that will both engage your readership and please Google’s new search algorithms and rank higher than ever.


Quote Other Posts, But…


One of the biggest fears surrounding unique content production is whether or not you can quote other sources in your piece.  For example, if you simply snag an article that you found on the Huffington Post and throw it up on your blog, then you aren’t doing much in terms of helping your search engine ranking.  However, if you caption a quote from that article, or if you take a YouTube video and add it to your article, your piece will be unique – as long as you do it right.


So what does “doing it right” mean?  It means that you can use these third party sources, or even previous material that you’ve already written, but then you have to re purpose that content and add some unique value.  Using a quote from an article to help support a different idea than that of the original article, for instance, will help add uniqueness to your content.


Don’t Get Caught Up In The SEO


You can’t just focus on SEO alone when it comes to coming up with unique content.  Let’s say you read a great article on the web and you think, “Wow, I love the information in this article!  I’ll just re-write it in my own words, optimize it with new keywords, and I’m good as gold.”  The only problem with this type of content creation is that you aren’t adding any unique value to it.  If you’re basically taking an idea and just changing some words around, then that content piece has the same value as the one you copied.


Your goal, when creating value, needs to be about providing some new value that no other sites or sources that exist on the internet are providing.  So perhaps rather than basically re-write that article that you love, you can take a piece of it and expand on one part, or you can inject it with your own opinion backed by other sources.


Write Stuff Your Readers Love


Unique content with unique value can be your business’s biggest asset.  When you have fresh stuff on your site that no one else is offering, you’re not only increasing your ranking, but you’re giving readers great information that they want to read.


When you create content that your readers want to read, then you’re creating content that your readers will want to share.  The more shares you get, the more links you get, and the more potential visitors and leads and customers you’ll be attaining over time.  This is the kind of stuff that will help you outrank your competition (especially those who are posting similar content to yours).


On a final note, speaking of your site ranking, it’s important for you to regularly audit your site and make sure that there’s no duplicated content on there.  From a Google Panda perspective, having that duplicated content on your site can really harm your ranking, so if you’re thinking of re-purposing your content, be extremely careful and be focused on adding value to it (i.e. maybe a new statistic has changed your opinion or further helps support information on that piece).

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Content Marketing
Published on February 7, 2013

Recent Articles

Long Form vs. Short Form Content: Which Is Better For Your Business?
January 3, 2022 • 9 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
How To Write About Your Competitors on Your Business Blog or Website
December 27, 2021 • 12 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Outsourcing Is Broken: Why We Need To Rethink the Relationship Between Client and Agency
December 10, 2021 • 6 min read
22 Best Content Marketing Tools and Apps for 2022
December 4, 2021 • 14 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Who Should Be On Your Content Marketing Team? 5 Critical Positions
November 23, 2021 • 9 min read
What Is a Learning Center and Why Does My Website Need One?
November 22, 2021 • 6 min read
Content Managers: Use This Step-by-Step Guide to Create the Content Your Team Needs
October 15, 2021 • 10 min read
How to Organize Content on Your Website
October 5, 2021 • 6 min read
Inbound marketing success: Building a healthy content pipeline
September 10, 2021 • 7 min read
How to Write a Pillar Page (With Examples)
August 30, 2021 • 13 min read
The Best Sales Enablement Tools for Your Team in 2021
August 30, 2021 • 11 min read
Content Manager Job Description for Marketing Teams (All Industries)
August 24, 2021 • 9 min read
7 Content Marketing Mistakes You’re Probably Making [+Fixes]
August 20, 2021 • 9 min read
7 Content Marketing KPIs You Must Be Tracking In Your Strategy
August 18, 2021 • 12 min read
How much does marketing news really matter? (Content Lab, Ep. 56)
August 13, 2021 • 1 min read
How Inclusivity Can Supercharge Your They Ask, You Answer Content (Content Lab, Ep. 55 ft. Ramona Sukhraj)
July 29, 2021 • 1 min read
What It Takes to Dominate Organic Search, ft. Jeff Coyle of MarketMuse (Inbound Success, Ep. 205)
July 26, 2021 • 34 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
How Can the StoryBrand Framework Be Used for Inbound Marketing?
July 21, 2021 • 6 min read
17 Best Content Marketing Platforms for 2021
July 19, 2021 • 9 min read
How to Create a YouTube Channel for Business (+ Examples)
July 16, 2021 • 7 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read