Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

Inbound Marketing Investment: Budgeting Your Time and Resources

By Ramona Sukhraj

Inbound Marketing Investment: Budgeting Your Time and Resources


Inbound Marketing InvestmentMoney aside, Inbound Marketing is a huge time investment for any business looking to strengthen its online presence.

A great way to strengthen your online presence is by creating resourceful content, that's necessary to attract more qualified leads.

Inbound Marketing is a long-term commitment. Before customers can find you, you need to have content, and building an impressive library of content does not happen overnight.

Creating and tracking content is a lengthy process, but the time commitment does not end there.

Long Term Commitment


Before starting an inbound campaign, you need to factor in the time it takes to plan. Your team must evaluate your campaign data and ROI and decide what needs to be changed as you move forward.

Depending on the current state of your marketing strategy, the amount of time this takes will vary.

At IMPACT, we strive to get our client’s their comprehensive Marketing GamePlan in less than 30 days.

Learning & Implementing

If you have never dealt with Inbound Marketing before, its platforms may be completely new to you.

Learning the ins and outs or dos and don’ts of blogging, Facebook, Twitter, SEO, etc. takes time and practice to fully understand.

Inbound Marketing software, like HubSpot, can help you greatly in terms of organizing, tracking, and integrating all of your marketing efforts. Software like this, however, does take time to learn and get accustomed to as well.

Maintaining & Evaluating

Don’t start something you can’t finish! Once your website, blog, and different social media accounts have been created, maintenance is key. If you are going to harness their power, make sure you can set aside time to at least:

    • Blog twice a week

    • Spend 20 minutes on each social media outlet, each day

    • Post a new call to action and offer twice a month

    • Learn something new from your lead data every day

    • Review your analytics once a week and make adjustments

    • Interact with audience across platforms (respond to comments, complaints, etc.)

Do You Need to Bring in Extra Help?

Inbound Marketing is in no way a one-man job. According to Forbes, it takes 32 hours a month to manage just a single social media profile. Add blogging, ebooks, and whitepapers to the mix and you’ve got one unhappy and overworked marketing team.

Depending on how aggressive your goals are, you may need to assign multiple people to implementing and maintaining your various inbound efforts. The greater your goals, the more you need to put out, and the more people you will need to keep the plan running smoothly.

While each company and industry is different, you’ll inevitably face the same question; do I have the time and resources to execute a successful inbound marketing campaign in-house, or would it be smarter and more cost-efficient to hire an agency?

Thinking About Investing in Inbound Marketing?

Check out our newest Ebook! You will learn everything you need to know in order to make a smarter, more successful investment with inbound marketing and get the results you need.

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Marketing Strategy
Published on May 17, 2013

Recent Articles

How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
March 6, 2023 • 5 min read
Website Conversions in 2023 — STOP, START, KEEP
January 25, 2023 • 5 min read
Sales vs Marketing in 2023: What’s The Difference?
January 5, 2023 • 7 min read
How To Set Content Marketing Goals for Growth
December 29, 2022 • 6 min read
Should You Hire An Agency to Create Your Content?
December 12, 2022 • 4 min read
24 Essential Questions for Understanding Your Ideal Customer (+ Infographic)
December 1, 2022 • 5 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2023
November 20, 2022 • 13 min read
Take It From an Expert: You Probably Don’t Need a New Website
November 16, 2022 • 4 min read
Inbound Marketing Benefits Explained (Updated for 2023)
November 15, 2022 • 6 min read
Want to Win More and Improve Company Culture? Do More Role-playing
November 9, 2022 • 4 min read
4 Ways To Recession-proof Your Website In 2023
November 1, 2022 • 5 min read
Why Trust Is the True Currency for All Business
September 5, 2022 • 7 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
10 Marketing Objective Examples To Guide and Focus Your Strategy
August 18, 2022 • 6 min read
What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
July 30, 2022 • 5 min read
How To Inspire Your Marketing Team To Try New Ideas
July 25, 2022 • 5 min read
Do I Need To Invest in Marketing When My Business is Thriving? (+ Video)
July 21, 2022 • 7 min read
How Much Does It Cost To Become a World-class They Ask, You Answer Case Study?
July 16, 2022 • 12 min read
Demand Generation vs. Lead Generation: What’s the Difference?
June 6, 2022 • 5 min read
What Small Business Leaders Need To Know to Thrive During a Recession
May 23, 2022 • 7 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
33 Most Important IMPACT+ Resources To Train Your Marketing Team in 2022
April 26, 2022 • 13 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read