Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Inbound Marketing Investment: Budgeting Your Time and Resources

By Ramona Sukhraj

Inbound Marketing Investment: Budgeting Your Time and Resources

 

Inbound Marketing InvestmentMoney aside, Inbound Marketing is a huge time investment for any business looking to strengthen its online presence.


A great way to strengthen your online presence is by creating resourceful content, that's necessary to attract more qualified leads.


Inbound Marketing is a long-term commitment. Before customers can find you, you need to

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

have content, and building an impressive library of content does not happen overnight.


Creating and tracking content is a lengthy process, but the time commitment does not end there.


Long Term Commitment


Planning


Before starting an inbound campaign, you need to factor in the time it takes to plan. Your team must evaluate your campaign data and ROI and decide what needs to be changed as you move forward.


Depending on the current state of your marketing strategy, the amount of time this takes will vary.


At IMPACT, we strive to get our client’s their comprehensive Marketing GamePlan in less than 30 days.


Learning & Implementing


If you have never dealt with Inbound Marketing before, its platforms may be completely new to you.


Learning the ins and outs or dos and don’ts of blogging, Facebook, Twitter, SEO, etc. takes time and practice to fully understand.


Inbound Marketing software, like HubSpot, can help you greatly in terms of organizing, tracking, and integrating all of your marketing efforts. Software like this, however, does take time to learn and get accustomed to as well.


Maintaining & Evaluating


Don’t start something you can’t finish! Once your website, blog, and different social media accounts have been created, maintenance is key. If you are going to harness their power, make sure you can set aside time to at least:



    • Blog twice a week

    • Spend 20 minutes on each social media outlet, each day

    • Post a new call to action and offer twice a month

    • Learn something new from your lead data every day

    • Review your analytics once a week and make adjustments

    • Interact with audience across platforms (respond to comments, complaints, etc.)


Do You Need to Bring in Extra Help?


Inbound Marketing is in no way a one-man job. According to Forbes, it takes 32 hours a month to manage just a single social media profile. Add blogging, ebooks, and whitepapers to the mix and you’ve got one unhappy and overworked marketing team.


Depending on how aggressive your goals are, you may need to assign multiple people to implementing and maintaining your various inbound efforts. The greater your goals, the more you need to put out, and the more people you will need to keep the plan running smoothly.


While each company and industry is different, you’ll inevitably face the same question; do I have the time and resources to execute a successful inbound marketing campaign in-house, or would it be smarter and more cost-efficient to hire an agency?


Thinking About Investing in Inbound Marketing?


Check out our newest Ebook! You will learn everything you need to know in order to make a smarter, more successful investment with inbound marketing and get the results you need.

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Marketing Strategy
Published on May 17, 2013

Recent Articles

Take It From an Expert: You Probably Don’t Need a New Website
November 16, 2022 • 4 min read
Want to Win More and Improve Company Culture? Do More Role-playing
November 9, 2022 • 4 min read
Why Trust Is the True Currency for All Business
September 5, 2022 • 7 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
10 Marketing Objective Examples To Guide and Focus Your Strategy
August 18, 2022 • 6 min read
What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
July 30, 2022 • 5 min read
Inbound Marketing Benefits Explained (Updated for 2022)
July 28, 2022 • 6 min read
How To Inspire Your Marketing Team To Try New Ideas
July 25, 2022 • 5 min read
Do I Need To Invest in Marketing When My Business is Thriving? (+ Video)
July 21, 2022 • 7 min read
How Much Does It Cost To Become a World-class They Ask, You Answer Case Study?
July 16, 2022 • 12 min read
4 Ways To Recession-proof Your Website In 2022
June 9, 2022 • 5 min read
Demand Generation vs. Lead Generation: What’s the Difference?
June 6, 2022 • 5 min read
What Small Business Leaders Need To Know to Thrive During a Recession
May 23, 2022 • 7 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2022
April 29, 2022 • 13 min read
33 Most Important IMPACT+ Resources To Train Your Marketing Team in 2022
April 26, 2022 • 13 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
5 Revenue Metrics You Should Be Measuring
March 29, 2022 • 6 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
10 Marketing KPIs You Should Be Tracking
March 3, 2022 • 9 min read
Why Does They Ask, You Answer Actually Get Results?
February 24, 2022 • 5 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read