Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K
February 11th, 2016
Let’s face it; we’re all under the influence.
The influence of our friends, family, coworkers, celebrities, brands.
Whether we realize it or not, their thoughts, actions, and opinions have an impact on our own and for us marketers, this creates an invaluable opportunity to reach our audiences.
Simply put, influencer marketing is the act of targeting specific individuals or companies that don’t buy from you, but impact the decision making of those who do.
In other words, if a CEO is heavily influenced by his Director of Talent, a brand would create content and campaigns to build awareness with and win over the Director in hopes that they will, in turn, recommend them to their CEO.
Not convinced that it works? In the infographic below, Flying Point Digital, shares a number of statistics that illustrate the impact of influencers on buyers.
Incorporating data from Contently, ShelfInc, SEMRush, amongst others, here are a few of its highlights:
68% of consumers trust online opinions from other consumers
Conversions can increase 3-10x when brands share content through industry influencers
30% of consumers under 32 spend time on social media digesting peer written content.
72% of influencers share additional posts about their sponsors outside of contractual agreements.
How can you incorporate influencer marketing into your strategy? Test the waters with a few of these simple tactics:
Mention them on social media
Include them on a curated list
Share content they’ve created
Ask them to guest blog for you
Ask them to participate in a webinar or AMA
Give them early access to an offer or product (and request their feedback)
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