Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: What is Content Marketing? The Ultimate Guide to Getting Started

Free Download Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
What is Content Marketing? The Ultimate Guide to Getting Started
Free Content Marketing Guide
View What is Content Marketing? The Ultimate Guide to Getting Started
Pillar Cover - What is Content Marketing

Free Guide:

Master content marketing to drive more traffic, leads, and sales for your business than ever before

In this free guide, you’ll learn:

  • What should be in your content marketing toolbox
  • How content marketing is different in 2021
  • How to get started with content marketing and measure success

The 3 Types of Content People Love to Share [Data-Packed Infographic]

By Amanda Leclair

Amanda Leclair also recommends this free guide: What is Content Marketing? Your ultimate getting started guide to driving traffic, leads, and sales through content.

The 3 Types of Content People Love to Share [Data-Packed Infographic] Blog Feature

social-likes-sharesWhat do “Charlie Bit My Finger”, Buzzfeed quizzes, and #BringBackOurGirls all have in common?

They are all viral sensations -- pieces of content that were so good, they’ve been shared by millions of people across social media.

They are pieces that pushed all the right buttons.

They were appealing, helpful, or entertaining enough that people wanted, no needed, to share it with their friends, who then shared it with their friends, and so on.

Free Guide: What is Content Marketing? The Ultimate Guide to Getting Started

Sounds easy enough to replicate, but in order for your own content to have the makings of a viral hit, it too needs to appeal to a wide audience, evoke emotions, be positive, and useful in some way to your audience.

Just keep in mind, virality is in the eye of the beholder. Each piece of content you write isn’t necessarily right for the entire world to engage with. (I mean, we can’t all create adorable baby videos.)

Getting Your Content to Go Viral:

Now that you understand viral content a bit better, how can you get yours to actually go viral? Besides crossing your fingers.

  • Know where your audience is: First things first, you need to determine where your audience is sharing information. Pushing your content on platforms where your audience doesn’t frequent is a waste of your resources and time. It will also determine the type of content to create. A quiz doesn’t translate as well on LinkedIn as it does on Twitter.
  • Know what your audience likes to share: Now that you’ve determined the platform, check out what your audience is sharing. Look for trends across a wide variety of audience members. If you see a heavy sharing presence of say, infographics, it’s safe to assume that similar content will have similar sharing results.
  • Create your viral hit: Now it’s time to create content that will resonate with your audience. Keep in mind that it needs to be just as intellectually stimulating as aesthetically pleasing. One without the other won’t result in a viral anything.

So, What Types of Content Go Viral?

Your audience is unique to you, so make sure you do research of your own, but in the meantime, check out this infographic Buzzsumo and Uberflip created.

After researching different social platforms, they determined the top 3 pieces of content that get the most engagement and shares from active users.They are:

    1. How-To Posts
    2. Quizzes
    3. Picture Lists

These types of content are easily shared and consumed, making them ideal to recreate for yourself. Check out the full infographic below and give them a shot. Good luck!

3-types-of-content-that-people-love-to-share-backed-by-data-infographic

Pillar Cover - What is Content Marketing
Pillar Cover - What is Content Marketing

Free Guide:

What is Content Marketing? The Ultimate Guide to Getting Started

Master content marketing to drive more traffic, leads, and sales for your business than ever before

In this free guide, you’ll learn:

  • What should be in your content marketing toolbox
  • How content marketing is different in 2021
  • How to get started with content marketing and measure success

Topics:

Content Marketing
Infographics
Published on December 10, 2016

Recent Articles

22 Best Content Marketing Tools and Apps for 2022

By Liz Moorehead on December 4, 2021
14 min read

‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)

By Marcus Sheridan on November 26, 2021
9 min read

Who Should Be On Your Content Marketing Team? 5 Critical Positions

By Kevin Phillips on November 23, 2021
9 min read

What Is a Learning Center and Why Does My Website Need One?

By John Becker on November 22, 2021
6 min read

Content Managers: Use This Step-by-Step Guide to Create the Content Your Team Needs

By John Becker on October 15, 2021
10 min read

How to Master the Art of Using Content in the Sales Process

By Kimberly Marshall on October 12, 2021
10 min read

How to Organize Content on Your Website

By Kimberly Marshall on October 5, 2021
6 min read

How to Write About Your Competitors on Your Business Blog or Website

By Kevin Phillips on September 30, 2021
12 min read

Inbound marketing success: Building a healthy content pipeline

By John Becker on September 10, 2021
7 min read

How to Write a Pillar Page (With Examples)

By Liz Moorehead on August 30, 2021
13 min read

The Best Sales Enablement Tools for Your Team in 2021

By Kimberly Marshall on August 30, 2021
11 min read

Content Manager Job Description for Marketing Teams (All Industries)

By Liz Moorehead on August 24, 2021
9 min read

7 Content Marketing Mistakes You’re Probably Making [+Fixes]

By Paul D. Grant on August 20, 2021
9 min read

7 Content Marketing KPIs You Must Be Tracking In Your Strategy

By Kimberly Marshall on August 18, 2021
12 min read

How much does marketing news really matter? (Content Lab, Ep. 56)

By Liz Moorehead on August 13, 2021
1 min read

How Inclusivity Can Supercharge Your They Ask, You Answer Content (Content Lab, Ep. 55 ft. Ramona Sukhraj)

By Ramona Sukhraj on July 29, 2021
1 min read

What It Takes to Dominate Organic Search, ft. Jeff Coyle of MarketMuse (Inbound Success, Ep. 205)

By Kathleen Booth on July 26, 2021
34 min read

5 HubSpot Sales Hub Tips for Assignment Selling

By Tracey Stepanchuk on July 23, 2021
7 min read

Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate

By Liz Moorehead on July 21, 2021
4 min read

How Can the StoryBrand Framework Be Used for Inbound Marketing?

By Zach Basner on July 21, 2021
6 min read

How to Add Video to the Sales Process

By McCoy Worthington on July 20, 2021
6 min read

17 Best Content Marketing Platforms for 2021

By Kimberly Marshall on July 19, 2021
9 min read

How to Create a YouTube Channel for Business (+ Examples)

By McCoy Worthington on July 16, 2021
7 min read

What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)

By Liz Moorehead on July 15, 2021
1 min read

8 Best Business Website Designs (Updated for 2021)

By Sam Lauron on July 15, 2021
5 min read