Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close
The Benefits of a Content Management System Blog Feature

May 12th, 2012 min read

 

Content Management SystemIf you have ever had a website that has had more than a few articles posted on it, then you are probably already familiar with just how difficult it can be to keep your content under control. A lot of website owners find that after just a few short months, content becomes out of date. It becomes hard to find. The appearance of the site as a whole looks old or dated.


Worst of all, you have no idea what is even on your website at all any more. Are you duplicating content? Should you be writing an article about such-and-such? Just what should you be doing?


You should be getting on board with a content management system, commonly referred to as CMS.


For more on the importance of content in regards to the Google search engine, be sure to check out our FREE Ebook, "Google's Latest Algorithm Hates Your Website."


What is CMS?


A content management system is an all-encompassing system that will help you create, manage, distribute, publish, and archive all of the content that you put onto your site. From the very creation of a document to its final, dwindling days on the front page, a CMS can manage and control every aspect of the operation.


Other than simply managing an article that you may post to your site, most content management systems also help you structuralize your site so that it makes sense. Suddenly you’ll be able to create a site that’s easy to search and navigate – and trust me, this plays a huge role in whether or not people bother returning to your site at all.


Some of the benefits of a CMS are:



    • A more streamlined writing process

    • Consistency to the website

    • Better site navigation

    • Increased security of your site and its content

    • The reduction or elimination of any duplicated content

    • A reduction in site maintenance costs


How CMS Works


The CMS process can basically be broke down into four separate categories:



    • Content creation

    • Content management

    • Content publishing

    • Content presentation


Content Creation


This may differ from program to program, but most content management systems allow its users to create content without having to know HTML (which is a huge benefit to business owners!). It simplifies the process of creating a site structure, especially as most content management systems now offer a web-based authoring environment.


Content Management


Whenever you save a page in CMS, that page is saved in CMS until the end of time. This makes it so much easier for you to keep track of each version of each page that you’ve had, as well as keep track of who changed the page and when.


A content management system also helps streamline the content approval process. For example, let’s say someone writes an article and submits it. The CMS will then send that page to the manager for approval. The manager can approve it and the page will then be whisked away to an editing team. Once the editing team has worked its magic, a CMS can then send it to the legal team for final approval, and then it will be posted to the website.


Content Publishing


A CMS should allow for both web-publishing and intranet publishing, and it should be intelligent enough to apply any site or page layouts automatically to the page that you’re publishing. Once the site or page design has been created by a web developer or graphic designer, you can then apply that to your CMS so that each article is presented in that format.


Content Presentation


There are a number of things that a content management system can do in terms of presenting your content. One thing we’ve discussed is enhancing the navigation of the site. Different systems may offer different perks, so read up on all of the details so you know exactly what you’re getting into.


How to Choose a Content Management System


Choosing a content management system will take a bit of homework. If you’ve already been looking around at different systems, then you know full well just how many different systems are out there and the different tools that they provide. My best advice to clients is this: once you understand the basics of a content management system, start thinking about how you want to make it work for you. What does the system look like when implemented? What sort of tasks does it do? How do you want it to make your life easier? Questions like this will help you consider what you want from your CMS and then determine which one is worth investing in.


For more tips and ideas on what you can do to better manage and design your website, download our free Ebook, “Website Redesign 101”.


Key Takeaways:


There’s no question that CMS can definitely streamline your whole content management process. It will save you time, headaches and, in the long run, money.


Need Help?


If you're interested in content management but are having trouble getting started, contact us today to schedule your free marketing analysis. 

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
The tools, education, and community you
need to master They Ask, You Answer.
Check it out
The tools, education, and community you need to master They Ask, You Answer.