Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Premium Content / Offers

The Benefits of a Content Management System

By John Bonini

The Benefits of a Content Management System Blog Feature

 

Content Management SystemIf you have ever had a website that has had more than a few articles posted on it, then you are probably already familiar with just how difficult it can be to keep your content under control. A lot of website owners find that after just a few short months, content becomes out of date. It becomes hard to find. The appearance of the site as a whole looks old or dated.


Worst of all, you have no idea what is even on your website at all any more. Are you duplicating content? Should you be writing an article about such-and-such? Just what should you be doing?


You should be getting on board with a content management system, commonly referred to as CMS.


For more on the importance of content in regards to the Google search engine, be sure to check out our FREE Ebook, "Google's Latest Algorithm Hates Your Website."


What is CMS?


A content management system is an all-encompassing system that will help you create, manage, distribute, publish, and archive all of the content that you put onto your site. From the very creation of a document to its final, dwindling days on the front page, a CMS can manage and control every aspect of the operation.


Other than simply managing an article that you may post to your site, most content management systems also help you structuralize your site so that it makes sense. Suddenly you’ll be able to create a site that’s easy to search and navigate – and trust me, this plays a huge role in whether or not people bother returning to your site at all.


Some of the benefits of a CMS are:



    • A more streamlined writing process

    • Consistency to the website

    • Better site navigation

    • Increased security of your site and its content

    • The reduction or elimination of any duplicated content

    • A reduction in site maintenance costs


How CMS Works


The CMS process can basically be broke down into four separate categories:



    • Content creation

    • Content management

    • Content publishing

    • Content presentation


Content Creation


This may differ from program to program, but most content management systems allow its users to create content without having to know HTML (which is a huge benefit to business owners!). It simplifies the process of creating a site structure, especially as most content management systems now offer a web-based authoring environment.


Content Management


Whenever you save a page in CMS, that page is saved in CMS until the end of time. This makes it so much easier for you to keep track of each version of each page that you’ve had, as well as keep track of who changed the page and when.


A content management system also helps streamline the content approval process. For example, let’s say someone writes an article and submits it. The CMS will then send that page to the manager for approval. The manager can approve it and the page will then be whisked away to an editing team. Once the editing team has worked its magic, a CMS can then send it to the legal team for final approval, and then it will be posted to the website.


Content Publishing


A CMS should allow for both web-publishing and intranet publishing, and it should be intelligent enough to apply any site or page layouts automatically to the page that you’re publishing. Once the site or page design has been created by a web developer or graphic designer, you can then apply that to your CMS so that each article is presented in that format.


Content Presentation


There are a number of things that a content management system can do in terms of presenting your content. One thing we’ve discussed is enhancing the navigation of the site. Different systems may offer different perks, so read up on all of the details so you know exactly what you’re getting into.


How to Choose a Content Management System


Choosing a content management system will take a bit of homework. If you’ve already been looking around at different systems, then you know full well just how many different systems are out there and the different tools that they provide. My best advice to clients is this: once you understand the basics of a content management system, start thinking about how you want to make it work for you. What does the system look like when implemented? What sort of tasks does it do? How do you want it to make your life easier? Questions like this will help you consider what you want from your CMS and then determine which one is worth investing in.


For more tips and ideas on what you can do to better manage and design your website, download our free Ebook, “Website Redesign 101”.


Key Takeaways:


There’s no question that CMS can definitely streamline your whole content management process. It will save you time, headaches and, in the long run, money.


Need Help?


If you're interested in content management but are having trouble getting started, contact us today to schedule your free marketing analysis. 

Topics:

Premium Content / Offers
Published on May 12, 2012

Recent Articles

7 Little-Known Factors that Can Improve the Performance of Your Ebook

By Carolyn Edgecomb on May 3, 2013
3 min read

3 Awesome Ways to Improve your Premium Content Strategy

By Desiree Baughman on December 20, 2012
2 min read

Your Marketing Content: "Are you talkin' to me?"

By John Bonini on September 4, 2012
2 min read

10 Must-Have Features to Include in All Ebooks and Whitepapers

By John Bonini on August 24, 2012
5 min read

Funny Pic of the Week – How's Your Content Marketing?

By John Bonini on August 3, 2012
2 min read

The Benefits of a Content Management System

By John Bonini on May 12, 2012
3 min read

Top Grammatical Errors That Destroy Your Content

By Andy Scherer on November 25, 2010
2 min read

Article Marketing vs Press Releases

By Andy Scherer on November 11, 2010
1 min read

Drastically Improve Your Press Release In 5 Simple Steps

By Andy Scherer on October 15, 2010
2 min read

Where to submit press releases

By Bob Ruffolo on May 20, 2010
1 min read

How to write a good press release

By Bob Ruffolo on May 13, 2010
1 min read