Blogging works better when you write about topics your buyers care about.

Generate titles
Close

Blogging works better when you write about topics your buyers care about.
Generate titles
Blogging works better when you write about topics your buyers care about.
Free Inbound Marketing Playbook
View Blogging works better when you write about topics your buyers care about.
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Top Grammatical Errors That Destroy Your Content

By Andy Scherer

Top Grammatical Errors That Destroy Your Content

Whether you are writing engaging blog content or creating enticing website copy, certain writing styles tend to break a few writing rules here and there.  However, there are a few of those grammatical rules that you cannot overlook as they will destroy any credibility that you have developed with your

 Blogging works better when you write about topics your buyers care about.

readers.  Let's point out six of these writing errors that have the potential of being fatal to your content.

  1. Introduction Then Comma -- It is extraordinarily important to utilize a comma following an introductory statement or word; if you fail to use a comma you lead the reader into the main content of the sentence without warning or pause.  So, as you venture into your writing adventures you need to make sure that you prepare your readers for the main content of the sentence by separating the introduction from the focal point.
  2. Avoid Vague Pronouns -- Have you ever been in a conversation where a person loses you because they don't specify about whom they are speaking?  If you haven't, I can assure you that nothing is more frustrating and there isn't anything that will kill a discussion faster.  As one of the most commonly misused pronouns is "which".  For example, "The company prohibited e-mail use which the employees couldn't stand".  Can you determine what the "which" is defining?  The company or the prohibited e-mail use?  However, the writer could have rectified this by saying, "The company prohibited e-mail use which was a policy that the employees couldn't stand".
  3. Use The Right Word -- The English language consists of a plethora of words that sound (and look) similar to each other yet have significantly different meanings.  There are few other grammatical errors that decrease the quality of your content in comparison to using the wrong verbiage.  Your readers consider you to be the authority of your industry, but their perspective can drastically change if you misuse the rhetoric.  Take a look at the following misused word combinations: (1) Allusions vs Illusions, (2) Effect vs Affect, and (3) Excel vs Accel.
  4. Wrong or Missing Prepositions -- Every writer has been through this whether they are professionals or not; we use multiple words in many different instances and these words are often confused or left out completely.  In other words, if you throw a ball to your friend it is significantly different than you throwing a ball at your friend.
  5. Do Not Separate Sentences With Commas -- It's great to utilize compound sentences.  However, it's extremely important to know when to utilize specific punctuation marks.  To clarify, two standalone sentences need more than just a comma to separate them.  While a comma does provide space, it is not adequate space for two full sentences.  This is an extraordinarily common mistake amongst writers and can be resolved with a semicolon or a complete separation with a period (or exclamation point).
  6. Right Apostrophe At The Right Time -- I find it to be a fascinating process when I review a client's copy; I consistently run into unique writing problems, and even more frequently encounter apostrophe issues.  Writers sometimes make the mistake of adding an apostrophe at the wrong time.  To avoid this common oversight, remember that plurals require the apostrophe after the "s" while singular words are before the "s".  For example, boys' vs boy's.

Creating your own content is one of the most educational processes in which a business can engage.  However, if you and your company choose to venture into the world of self-generated copy it is significantly important to understand common grammatical errors.  The more you know about and practice proper grammar, the more you can maintain your reputation as an authority within your industry through high quality content.

Need Help?

If blogging and content creation are something that you are interested in but don't know how to get started, contact us today to schedule your free marketing analysis.

Sources:

“The Essential Step-by-Step Guide to Internet Marketing”-E-Book

SlideShare.net

Image Source: HubSpot, “The 2011 State of Inbound Marketing”, E-Marketer.com

Blogging works better when you write about topics your buyers care about.

Topics:

Content Marketing
Published on November 25, 2010

Recent Articles

7 Big Reasons Your Content Marketing Is Failing (And How To Fix Them)
November 3, 2022 • 8 min read
The Epidemic of Half-hearted Content Marketing
November 2, 2022 • 4 min read
The Big 5: 3 Simple Steps for Creating Great “Problems” Content (+ Examples)
September 1, 2022 • 6 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
Content Marketing for Small Business (Tips for Growing Your Business Online)
August 22, 2022 • 13 min read
How To Create Sales Enablement Content Your Sales Team Will Love
August 15, 2022 • 8 min read
4 Content Marketing Frameworks To Add Structure to Your Strategy
August 8, 2022 • 6 min read
18 Great Examples of Comparison Blog Articles and Content
July 23, 2022 • 11 min read
6 Tips for Producing Better Content Marketing Results for Your Clients in a Crowded Market
July 13, 2022 • 7 min read
15 B2B Content Marketing Examples That Crush The Competition
June 23, 2022 • 11 min read
64 Content Marketing Statistics To Supercharge Your Strategy [Updated for 2022]
June 4, 2022 • 9 min read
7 Simple Steps To Create an Effective Content Marketing Process
May 26, 2022 • 13 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)
April 25, 2022 • 9 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
Why Your Content Marketing Needs Storytelling (and 3 Frameworks to Help)
April 12, 2022 • 6 min read
Inbound Marketing for Home Improvement: A DIY Strategy To Bring in New Customers
April 9, 2022 • 10 min read
15 Powerful Content Marketing Examples To Inspire Your Next Campaign
March 24, 2022 • 12 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
Starting a Business Blog? Features and Best Practices for Success in 2022
March 10, 2022 • 10 min read
Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers
March 4, 2022 • 6 min read
Best Marketing Courses on Udemy
February 25, 2022 • 8 min read
9 Essential Content Manager Duties You Need To Hire For
February 21, 2022 • 7 min read