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Web Design & Strategy

The days of having a business website that is a static digital billboard for your services are long gone. The expert insights and guidance you need to ensure your website is always your No. 1 sales rep, attracting and converting qualified leads on your website, 24 hours a day, seven days a week. Learn more about our web design services .

Read This Before You Call an Agency

The Ultimate Guide to Website Redesign for Businesses

Everything you need to know and do as a business before you pick up the phone to call an agency to redesign your website.

By Jessie-Lee Nichols

Read Your New Playbook

The Perfect Inbound Website Blueprint

The Definitive Guide to Website Strategy

There are six key principles you should build your website strategy around in order to build trust with your potential buyers, generate more qualified leads from your website, and (ultimately) close more deals as a result.

By Stacy Willis, Director of Web Strategy & Design

Get Your Website Strategy Playbook

Web Design & Strategy Services

You Need a Beautiful, Data-Driven Website That's Fast & Generates Revenue

From concept and strategy, to design and implementation, IMPACT's award-winning team can bring your new HubSpot or WordPress website vision to life. Every website we build is responsive, optimized for search and conversions, speed-tested, backed by research, and built with world-class tools.

It's Time to Take Your Business Website to the Next Level

Learn About Our Website Design & Strategy Services

Featured Insights

Website Design

The Website 6: Key Characteristics of the Perfect Inbound Website

By Stacy Willis on August 1st, 2019

By Stacy Willis

Website Redesign

How to Redesign a Website Without Hurting Your Search Rank in 2020

By Melissa Smith on October 25th, 2019

By Melissa Smith

Inbound Marketing

6 Examples of Perfect Inbound Websites & What We Love About Them

By David Little on April 22nd, 2019

By David Little

Website Design

How much does a website design or redesign cost in 2021?

By Vin Gaeta on March 23rd, 2021

By Vin Gaeta

HubSpot

5 Reasons Why 75% of the Websites We Build Are on HubSpot

By Marc Amigone on July 10th, 2018

By Marc Amigone

Website Design

Website Redesign: Inbound Marketing Agency vs. Web Designer

By Vin Gaeta on December 23rd, 2016

By Vin Gaeta

Melissa Smith Web Team Manager / Sr. Front-end Developer, 8+ Years of Web Development Expertise, 2x Recipient of IMPACT's Helpfulness Core Value Award

You can say Melissa was in love with all things computers since the day she learned to walk (and has a picture to prove it). Having a love for IT, you think she would go to school to be an IT nerd, but instead went in the direction of graphic design.

After a handful of years of doing both web design and web development, she followed her heart and went in the direction of solely focusing on web development.

With over 10 years of experience, Melissa leads a team of 4 other developers and helps the team create unique web experiences for our clients.

Outside of work you can find Melissa, spending time with family, maybe at the occasional bowling alley, traveling to Pittsburgh or the Jersey Shore, or watching/listen to any Pittsburgh sports. Yes, it is true I bleed black and gold for the City of Champions. :)

Christine Austin Creative Lead, 7+ Years of Web Design and Development Experience

Christine, IMPACT’s Creative Lead, uses her knowledge to create dynamic visual solutions on and offline. All design and development on IMPACT’s website is done by Christine, and she’s obsessed with optimizing impactbnd.com for speed, SEO, and conversions, usually running dozens of tests per month.

Along with managing IMPACT's site, you can find Christine behind-the-scenes as The IMPACT Show Podcast and IMPACT Webinars technical producer, making sure the hosts on each are set up to succeed.

Outside of work, you can find Christine hanging out in a cafe pondering the new and trending designs online or doing whatever outdoor activity is fit for Connecticut's weather.

Joe Rinaldi UX Designer, HubSpot Design & GDD Certified, Designer for 70+ Sites for HubSpot and Various CMSs

Joe has been overseeing and implementing creative strategies for hundreds of brands in a variety of industries for over six years. He has spent the majority of his career working with and mentoring teams of developers and designers, where's he's gained a deep understanding of campaign development, rebranding initiatives, project management, and creative direction.

As Designer at IMPACT, Joe is heavily involved in the creative process of client campaigns including ideation, presentation, and execution. His team implements innovative brand experiences and solutions through industry leading design and development.

When he unplugs, Joe spends a lot of his time outdoors mountain biking, running, and tending to his Jeep Wrangler.

Melanie Moore Web Project Manager, 7+ Years of Client Success and Project Management

Back in 2011, Melanie fell in love with websites (bet you thought she was going to say something else). She graduated from Quinnipiac University in 2005 and worked in television for years before making the leap over to inbound marketing and websites.

Working as a website project manager at IMPACT, helping clients achieve a clear, conversion-based website while solving technical issues along the way is her top priority. She is consistently organized, patient and always eager to learn the next big thing with a smile on her face.

Outside of work, she's a passionate dance teacher. So if learning to tap dance is a secret bucket list item of yours, she's your girl!

Daniel Escardo Sr. Front-end Developer, 15+ Years of Web Development on HubSpot and Various CMSs

Daniel is a Web Developer at IMPACT, and has been designing / developing complex websites for over 15 years.

He started his career working as a graphic designer and print producer for advertising agencies in Miami, FL, where he was born and raised. Since his transition to web, his absolute passion is creating dynamic websites that provide an exceptional user experience and help increase traffic and improve SEO.

Outside of IMPACT he’s a husband, a doting father, and loves anything on the ocean.

Marcella Jalbert UX Designer, Host of ‘Creator’s Block’ Podcast, Designer for 50+ Sites on HubSpot

Marcella is a graphic designer, musician, artist, and obsessed dog mom. Her love for graphic design was born from her passion of creating purposeful art. As a web designer she marries fine art and functional art to create websites that are not only beautiful to look at, but offer a smooth experience and clear user journey.

You can hear Marcella as a co-host on Creator’s Block Podcast. The weekly podcast discussing the in’s and out’s of being a creative in agency life.

When she’s not designing she’s spending time singing with friends, hanging out with her poodle mix Kodi, and working on her cooking game.

Joe Rinaldi UX Designer, HubSpot Design & GDD Certified, Designer for 70+ Sites for HubSpot and Various CMSs

When he unplugs, Joe spends a lot of his time outdoors mountain biking, running, and tending to his Jeep Wrangler.

Joel Waggener UX Designer, Paid Media Specialist, 15+ Years of Print and Web Design Expertise

Melissa Smith Web Team Manager / Sr. Front-end Developer 8+ Years of Web Development Expertise, 2x Recipient of IMPACT's Helpfulness Core Value Award

Read Bio

Visit Team Page

Christine Austin Creative Lead 7+ Years of Web Design and Development Experience

Read Bio

Visit Team Page

Joe Rinaldi UX Designer HubSpot Design & GDD Certified, Designer for 70+ Sites for HubSpot and Various CMSs

Read Bio

Visit Team Page

Melanie Moore Web Project Manager 7+ Years of Client Success and Project Management

Read Bio

Visit Team Page

Daniel Escardo Sr. Front-end Developer 15+ Years of Web Development on HubSpot and Various CMSs

Read Bio

Visit Team Page

Marcella Jalbert UX Designer Host of ‘Creator’s Block’ Podcast, Designer for 50+ Sites on HubSpot

Read Bio

Visit Team Page

Joe Rinaldi UX Designer HubSpot Design & GDD Certified, Designer for 70+ Sites for HubSpot and Various CMSs

Read Bio

Visit Team Page

Joel Waggener UX Designer, Paid Media Specialist 15+ Years of Print and Web Design Expertise

Visit Team Page

Website Design

Podcasts & Shows

Episodes About Web Design & Strategy

"When You Should (& Shouldn't) Redesign Your Website" (Creator's Block, Ep. 63)

March 6th, 2018

"Which Comes First, Content or Design?" with Jessie-Lee Nichols (Content Lab, Ep. 9)

September 19th, 2018

Website Throwdown feat. Daniel Murphy of Drift (Website Throwdown)

February 21st, 2018

"Speeding Up the Web Design Process Ft. Charles Drengberg of Belch.io" (Inbound Success Ep. 50)

August 6th, 2018

"Growth-Driven Design: Is It Really Better or Just a Different Kind a Pain?" (Creator's Block, Ep. 64)

March 13th, 2018

"Conversion Copywriting Ft. Joel Klettke" (Inbound Success Ep. 51)

August 13th, 2018

Search Engine Optimization

Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.

The IMPACT Learning Center

Filter By Topic or Audience:

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Web Design & Strategy

The Ultimate Guide to Website Redesign for Businesses

Everything you need to know and do as a business before you pick up the phone to call an agency to redesign your website.

By Jessie-Lee Nichols

The Definitive Guide to Website Strategy

There are six key principles you should build your website strategy around in order to build trust with your potential buyers, generate more qualified leads from your website, and (ultimately) close more deals as a result.

By Stacy Willis, Director of Web Strategy & Design

You Need a Beautiful, Data-Driven Website That's Fast & Generates Revenue

From concept and strategy, to design and implementation, IMPACT's award-winning team can bring your new HubSpot or WordPress website vision to life. Every website we build is responsive, optimized for search and conversions, speed-tested, backed by research, and built with world-class tools.

Featured Insights

The Website 6: Key Characteristics of the Perfect Inbound Website

How to Redesign a Website Without Hurting Your Search Rank in 2020

6 Examples of Perfect Inbound Websites & What We Love About Them

How much does a website design or redesign cost in 2021?

5 Reasons Why 75% of the Websites We Build Are on HubSpot

Website Redesign: Inbound Marketing Agency vs. Web Designer

Meet the Experts:

Recent Articles & Videos

5 Prep Secrets for a Smoother, More Successful Website Project (+ Infographic)

Google shares new tools to audit website user experience

New HubSpot CMS Hub starter tier released for growing businesses

They Ask, You Answer and diversity, equity, and inclusion (Content Lab, Ep. 55)

ICYMI: Digital marketing news update for July 26, 2021

Podcasts & Shows

Episodes About Web Design & Strategy

"When You Should (& Shouldn't) Redesign Your Website" (Creator's Block, Ep. 63)

March 6th, 2018

"Which Comes First, Content or Design?" with Jessie-Lee Nichols (Content Lab, Ep. 9)

September 19th, 2018

Website Throwdown feat. Daniel Murphy of Drift (Website Throwdown)

February 21st, 2018

"Speeding Up the Web Design Process Ft. Charles Drengberg of Belch.io" (Inbound Success Ep. 50)

August 6th, 2018

"Growth-Driven Design: Is It Really Better or Just a Different Kind a Pain?" (Creator's Block, Ep. 64)

March 13th, 2018

"Conversion Copywriting Ft. Joel Klettke" (Inbound Success Ep. 51)

August 13th, 2018

ICYMI: Digital marketing news update for July 19, 2021

What the heck is going on with all the Google updates? (Content Lab, Ep. 54)

8 best business website designs (updated for 2021)

ICYMI: Digital marketing news update for July 12, 2021

Too many internal links in content can confuse Google about site structure

Google July 2021 core update rolling out over next 2 weeks

6 tips for building a great diversity and inclusion page (+examples)

Google punts third-party cookie ban to 2023 for 'responsible planning'

Finally, Google page experience core update is rolling out

8 business blog design examples that keep readers engaged

What is a featured snippet? [Definition + Examples]

Google June 2021 core update live, July core update coming

Google's June page experience core update will be mobile first, then desktop

Why is growth-driven website design so freaking expensive?

Strategy-driven website redesign: 5 IMPACT-built websites that solve client challenges

10 Google Analytics metrics you absolutely must track (updated)

29 Best Contact Us Page Examples To Inspire Yours [Updated for 2021]

Website Performance Mastery: A better redesign process for your business website

How much does a website design or redesign cost in 2021?

What is a good average landing page conversion rate? (updated for 2021)

12 blog layout best practices to remember in 2021

Virginia Consumer Data Protection Act (VCDPA) is now law, but so what?

9 business website design myths to dump immediately

Google's May 2021 algorithm update is a very, very big deal

Increase landing page conversions with these 3 simple, powerful hacks

6 red flags to watch for when you’re hiring a website redesign agency

WordPress launches new business website development service

How to write converting website copy without writing about yourself

Inclusive design: 11 ways to make your website more accessible in 2021

5 ways growth-driven design projects go wrong (and how to avoid those mistakes)

31 best parallax website examples to inspire you in 2021

Top design tips for e-commerce website success in 2021 [Infographic]

6 deadly business website problems and how to fix them (+video)

12 essential tips for improving your web design in 2021

11 pricing page examples for business websites (updated for 2021)