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You've poured money into website overhauls, only to be disappointed by lackluster sales and lead generation.
Your team is eager, but under-equipped to maintain a high-performing website that drives sales and marketing results.
Your current website isn’t built in a way that gives you the ability to manage changes or improvements quickly and easily.
Your website fails to meet the expectations of today's savvy consumers, and you're losing market share as a result.
Despite your best efforts, your website's traffic and search rankings are dwindling, leaving you puzzled and concerned about how to turn things around.
As part of our Website Mastery program, you’ll experience:
Most businesses think of their website as a “set-it-and-forget-it” project that gets worked on every few years.
In reality, the companies that generate the best results make continuous, iterative and data-informed improvements to their website – all while leveraging the site as a key part of their sales process.
Coupled with the design and build-out of your new website, the Website Mastery program also teaches your team how to become self-sufficient in the key aspects of maintaining and optimizing a website so you can improve your user experience, generate more leads, and ultimately, more revenue.
What pages and content do you currently have? What’s missing? What’s working? What’s not? Web Mastery starts by working with your team to audit the current state of your website and diagnosing what needs to be done to achieve your marketing and sales goals.
With your marketing and sales goals in mind, we develop individual strategies for each of the core pages of your website. This includes their messaging, layout, conversion points, videos, and more to help your website be the best sales tool possible.
We’ll teach your team how to leverage the key principles of both the StoryBrand & They Ask, You Answer frameworks to help you clearly and concisely articulate what your business does across all areas of your website.
The most user-friendly and effective way to deliver all types of content to your site visitors is through what we call a “Learning Center.” Here you’ll host your blog articles, videos, downloadable resources, and more – all resulting in noticeable upticks in key website metrics like time-on-site, page views, and qualified conversions.
By putting the focus on the most important touch points, you can launch quickly to gather real user data to fine-tune and improve future changes. Once the site is up, we’ll start training your team on how to analyze the website’s performance and guide you in making incremental changes to improve your results.
Understanding the health of your website is crucial to its long-term success. We will teach your team to be confident in analyzing and making informed decisions from the data you’re collecting through tools like HubSpot, Hotjar, LuckyOrange, Semrush, and Google Analytics 4.
Here’s a sample of companies that have driven incredible success through their websites after going through Website Mastery and Ongoing Optimization.
Your website is a living, breathing thing that, if left on its own, won’t grow to reach its full potential. That’s where ongoing optimization and improvement comes in.
These activities help your business take your new website and keep it performing at its best for years to come. Through Website Mastery Optimization, your team will learn how to do this in the most efficient way possible.
Audit
We'll assess your website's current state to identify what's needed to meet your marketing and sales objectives. This includes considering what you want to keep, along with insights into your industry, audience, SEO, and conversion strategies for planning next steps.
Strategy
With your marketing and sales goals in mind, we develop individual strategies for each of the core pages of your website. This includes their messaging, design, conversion points, videos, and more to help your website be the best sales tool possible.
Website Updates
Your new, live website will be gathering real user data that we’ll use to fine tune and improve it over time. We’ll train your team on how to analyze the website’s performance and use the data to inform decisions on future improvements.
Search Engine Optimization (SEO)
Your team will learn everything they need to know in order to outrank your competitors, including keyword research, optimizing headers, writing compelling meta descriptions, managing technical SEO, creating pillar content, and more.
Conversion Rate Optimization (CRO)
Your team will learn the ins and outs of conversion rate optimization, including behavioral data analysis, multivariate (A/B testing) in HubSpot, and how to view the data to make the best decisions for your users.
Analytics
Your team will learn to be comfortable and confident when analyzing your specific data using tools like HubSpot, Hotjar and Lucky Orange, Google Search Console and Analytics, and more.
You feel you already have the perfect website strategy as a business.
You don’t believe your website should be constantly updated to drive the best long-term results.
You’re generating the trust, traffic, leads, and sales you want, and don’t feel an urgency to improve these metrics.
You don’t want a website that is easy for you to change, update, etc. In fact, you’d rather just make a phone call and have an outside company do that for you.
You already have designs or strategies created and aren’t interested in feedback or improving them.
You’re not interested in making sure your team understands website best practices.
You’d rather reach out to an agency to get all your performance metrics than simply be able to find that information yourself.
You have no interest in ongoing website optimization and improvements.
With that in mind, a typical client invests $50,000 to $120,000+ on the Website Mastery program over an 8 - 12 month period. This range includes your initial website strategy, design, development, ongoing training and optimization over the course of time you work with our team.
In addition to the monthly investment, there is a one-time, $5,000 commitment fee at the beginning of our engagement. This fee includes an IMPACT+ for Business membership. which gives your entire team access to a comprehensive suite of courses, training tools, and resources that will be used throughout your program.
What results can I expect?
Typically, “you get what you pay for” with website redesigns.
There’s always a cheaper way to do things when it comes to your website. Unfortunately, that usually leads to additional work needed or lackluster results, because lower costs may come with inexperienced people doing the work or cutting corners to help drive better margins.
We’ve invested in experts who have a track record of driving real website growth and can train your team on how to keep it growing — helping you keep costs down over the long term.
In your journey with us, you'll work with a seasoned web strategist and team fully versed in the challenges you confront daily. They have strategized, designed, and developed hundreds of websites for a wide variety of industries across the globe. Their diverse experience ensures that they won’t just talk the talk, but walk the walk.
Results & Success Stories
Challenge
Ethos Insurance Partners was struggling to be seen as a cutting edge company with a website built more than 15 years ago. Beyond aesthetics, the site didn’t speak to their customers’ needs. It was just a digital billboard. And a flawed one at that.
Solution
From their first meeting with IMPACT, the Ethos team realized something was different. They were not just having discussions about branding and UX, like they were with other agencies. The IMPACT team was asking questions about marketing and sales strategy. It was clear that both sides understood that a website was not just a marketing project. It needed to be a part of a larger effort that served the customer from beginning to end.
Result
The Ethos team was excited to have an up-to-date new website that doubled their daily traffic within a week of launch. But even more important were the in-house skills they gained. IMPACT trained them to update the site, gather user data, and test messaging and design. Today, the website unites their sales and marketing efforts — and provides visitors with all the information they need to become customers.
Challenge
Coeo Solutions was trying to swim with a weight around its neck. Its old website was clunky and outdated, and the team didn’t have the ability to make updates. In a fast-moving industry like telecommunications, this held up the launch of new offers and content — and the site didn’t give customers the image of a cutting edge company.
Solution
In the past, Coeo had worked with agencies that did everything behind closed doors. IMPACT was different. The process was collaborative, with design and strategy meetings mixed in with training sessions. The Coeo team met regularly with their IMPACT counterparts to make sure the final site would serve them now and in the future.
Result
Coeo didn’t just get a new site from IMPACT — it got the training to use it. The team no longer needs to reach out to agencies or freelancers to create content, test messaging, or build a landing page. No longer does Coeo have a digital liability that was dragging it down. Coeo’s new site is a traffic- and lead-generating resource that can support new initiatives and reflect a forward-thinking business.
Challenge
Architects are used to having their work speak for itself. But Neumann Monson came to realize a website all about the firm’s accomplishments didn’t necessarily resonate with customers. Instead, the website was a digital billboard. Nice to look at, but ineffective at converting visitors.
Solution
After working with IMPACT on content training, Neumann Monson needed a website that would house and display that content, making it easier for visitors to find the site — and the information they were looking for. IMPACT’s web team took the time to really understand the firm’s customers, making sure the new site would serve their needs.
Result
Within a month of the new site launching, Neumann Monson was in disbelief. Not only was the new site faster and cleaner, it was built with the customers in mind, and those customers were coming in droves. The new site (filled with content the Neumann Monson team had created) quickly became a trust-building workhorse that truly reflected the firm.
Challenge
Skyla Credit Union had just gone through a merger and a rebranding, so it was ready to update its website to reflect its new identity. At the same time, the team was aware that the old site didn’t fully serve its diverse customer needs.
Solution
They sat down with the IMPACT team and started by developing a wishlist for their new site, drawing inspiration from far and wide. But IMPACT made sure these discussions were not just about UX and page design. They wanted to really know what customers would want from the Skyla site.
Result
From the very beginning, IMPACT was clear about one thing: client independence. The Skyla team would learn to use the site themselves. This meant gathering data, making updates, and tracking site health — all without IMPACT’s help. Today, Skyla has end-to-end ability to manage their new site, which furnishes them with customer data they’ve never had before.
Courses & Additional Insights
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