Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Content Marketing
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

7 Essential Habits of the Most Successful Content Creators in 2019

By Carly Stec

Carly Stec also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

7 Essential Habits of the Most Successful Content Creators in 2019 Blog Feature

7_things_really_great_content_creators_doAnyone can report on a topic, but it takes a seasoned content creator to actually reach people with their writing.

In order to become a really great content creator, you must have a strong understanding of not only the subject matter itself, but also the internal and external factors that help it take shape.

Correct me if I am wrong, but I'd go as far as saying that content creation boils down to an art form. I mean, anyone can paint by number, but they'll always only be one Picasso.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

A really great content creator is thoughtful in their approach to each individual piece, whether it be a simple tweet or a comprehensive ebook. They take time and focus on more than just the words as they appear at surface value.

If you're struggling to master the art of effective communication, we've detailed 7 habits of really great content creators that are worth taking note of. 

They Understand Their Audience

Great content creators don't base their work on data and analytics alone, but rather they seek consumer insight. They have conversations with their sales teams and customer service representatives to absorb as much information about their audience as possible. 

They nail down their audience's interests, questions, and challenges, and work toward creating content that serves as a solution to their problems. 

They serve their content up in a language that will resonate with them, and a format that appeals to the way in which they prefer to consume content. 

They Talk About More Than Themselves

They focus less on how to sell their audience something, and more on how to educate them. 

They understand that their content should be less about them and more about you. They create content that aims to help their readers even if it does not amount to an immediate return. 

It's not enough for content creators to pitch how useful their product or service is, they've got to learn to build trust and prove their worth before they ask for anything in return.

Perhaps Jay Baer said it best: "If you sell something, you make a customer today; if you help someone, you make a customer for life."

They Outline

Really great content creators don't allow the blinking cursor on the white screen to mock them. I mean, everyone has a bad day every once and a while, but for the most part they approach content with a plan.

This makes it easy for them to create stay focused and not lose sight of the intended objective. It makes for more balanced content where each section is as substantial as the one preceding it.

By outlining their writing in advance, they eliminate the guesswork when it comes time to write, and they avoid filling the page with empty sentences.

They Make Smarter Decisions

Great content creators track analytics on a regular basis to uncover the performance of particular content. By measuring the performance of blog articles and other premium content, they can then use the insight to inform future content creation endeavors. 

Analytics can be used to determine which sources are referring the most traffic. By unmasking the top traffic sources, they can better determine which areas they should be placing their best content, and areas which may need reevaluation. 

They Repurpose

Creators of quality content recognize that not everyone consumes information the same way.

In order to provide their audience with options, they identify opportunities to squeeze more out of their existing content by reformatting and repurposing it.

They uncover articles that have not only performed well, but also share a cohesive theme. They bind blog articles like these together to create comprehensive kits, guides, and ebooks that have the ability to increase consumer interest. 

Conversely, they take lengthier premium content and break it down into individual blog posts that provide value in a more digestible arrangement. 

By repurposing their strongest content, they open up the door for increased visibility, and a better overall reach.

They Update

Great content creators know how to keep their writing fresh.

They recognize that they can gain a competitive edge by updating outdated information to enhance their user's experience. 

They're aware that they are creating content in a constantly changing environment, where their content will eventually turn stale, or at worst, expire all together. 

With the notion that search engines love fresh content in mind, great content creators consistently crawl their own site to spruce up any content that is starting to collect dust.

They Write Consistently 

Striking a balance between posting too often and not enough is a delicate thing. Great content creators find a way to post within that happy medium.

The understand that the more they post new content, the more potential they create for people to come across their website, but they don't aim to overwhelm their readers.

They have developed a plan for their posting frequency and they stick to it. This helps their readers set expectations, and helps them build a consistant, loyal audience.

They don't look at posting regulation as a practice that stiffles their creativity, but a way to ensure their audience is receiving a consistent supply of valuable resources.

Photo Credit

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Content Marketing
Published on January 30, 2014

Recent Articles

Long Form vs. Short Form Content: Which Is Better For Your Business?
January 3, 2022 • 9 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
How To Write About Your Competitors on Your Business Blog or Website
December 27, 2021 • 12 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Outsourcing Is Broken: Why We Need To Rethink the Relationship Between Client and Agency
December 10, 2021 • 6 min read
22 Best Content Marketing Tools and Apps for 2022
December 4, 2021 • 14 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Who Should Be On Your Content Marketing Team? 5 Critical Positions
November 23, 2021 • 9 min read
What Is a Learning Center and Why Does My Website Need One?
November 22, 2021 • 6 min read
Content Managers: Use This Step-by-Step Guide to Create the Content Your Team Needs
October 15, 2021 • 10 min read
How to Organize Content on Your Website
October 5, 2021 • 6 min read
Inbound marketing success: Building a healthy content pipeline
September 10, 2021 • 7 min read
How to Write a Pillar Page (With Examples)
August 30, 2021 • 13 min read
The Best Sales Enablement Tools for Your Team in 2021
August 30, 2021 • 11 min read
Content Manager Job Description for Marketing Teams (All Industries)
August 24, 2021 • 9 min read
7 Content Marketing Mistakes You’re Probably Making [+Fixes]
August 20, 2021 • 9 min read
7 Content Marketing KPIs You Must Be Tracking In Your Strategy
August 18, 2021 • 12 min read
How much does marketing news really matter? (Content Lab, Ep. 56)
August 13, 2021 • 1 min read
How Inclusivity Can Supercharge Your They Ask, You Answer Content (Content Lab, Ep. 55 ft. Ramona Sukhraj)
July 29, 2021 • 1 min read
What It Takes to Dominate Organic Search, ft. Jeff Coyle of MarketMuse (Inbound Success, Ep. 205)
July 26, 2021 • 34 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
How Can the StoryBrand Framework Be Used for Inbound Marketing?
July 21, 2021 • 6 min read
17 Best Content Marketing Platforms for 2021
July 19, 2021 • 9 min read
How to Create a YouTube Channel for Business (+ Examples)
July 16, 2021 • 7 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read