A mobile-friendly website is no longer a choice for Marketers, it’s an expectation.
From Google to your clients and even potential prospects, people today will just expect you to offer the best experience possible when they arrive on your website -- and the fact of the matter is, more people than ever are arriving there via a mobile device.
With 46% of consumers saying that they are unlikely to return to a mobile site if it didn't work properly during their last visit, Marketers and Designers everywhere need to have a Mobile Marketing strategy in place to stay competitive.
Not convinced? In the infographic below, the team at Marketo outlines a number of eye-opening statistics about the role mobile devices are playing in the average consumer’s everyday life as well as their buying behaviors.
In addition to the facts and figures, they also reflect upon the importance of personalization in Mobile Marketing and how this should be integrated into your messaging.
Note: Keep in mind that these statistics are only reflective the an average mobile consumer. To know exactly how your buyer persona is behaving on mobile, dive into your analytics or conduct a survey. This is the best way to start strategizing the ideal approach to Mobile Marketing for your organization.
Here are just a few highlights:
75% of consumers do product research on their mobile devices
50% of people allow push notifications from mobile apps, but 68% will turn them off if they get too overwhelming.
50% of people receive more than 20 promotional emails a week.
Consumers seek two-way, personalized conversations their mobile devices.