Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Leaders, here are 12 can't-miss IMPACT+ resources for 2021 strategy prep

How will you innovate and reinvent your digital sales and marketing strategies, as we start looking ahead and crafting our budgets for the new year? What can stay the same? What needs to change? IMPACT+ can help you answer those questions.

Leaders, here are 12 can't-miss IMPACT+ resources for 2021 strategy prep Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

September 4th, 2020 min read

In case you missed it, August was a huge month for our digital sales and marketing online learning platform, IMPACT+:

Here's the thing, though — right now, it's ridiculously easy to deprioritize learning, professional development, and education. Especially when you're a business leader in this current, wildly unpredictable climate

You need to focus on ending the year strong, or as strong as you can. More than that, you're already looking ahead to 2021. Likely with increased scrutiny as you more strictly evaluate what is (and isn't) driving the results you're looking for, for your company. 

But as obnoxious as it is to hear someone tell you that you need to "slow down to speed up" — it even ruffles my feathers sometimes, when I'm trying to stay focused — it's more important than ever for all of us to remember how critical it is to do this. Especially in business.

🔎 Related: Why is the traditional marketing agency model broken?

Moreover, you need to approach the future with a willingness to let go of the ways "things have always been done," because they're the devil you know. 

This moment in time reminds me a lot of Marcus Sheridan's story with River Pools and Spas. He rescued his company from the brink, after the economy collapsed virtually overnight in 2008. He didn't do that by sticking to business as usual, however. Instead, he completely changed the entire way his marketed his business and connected with his ideal buyers online.

All from his kitchen table. 

Now is the time to write the first chapter of your company's success story

At IMPACT, we want to be your partner in helping you write your own success story. Because we've learned time and again that it's moments of crisis and forced pivots when true business successes occur, not when it's smooth sailing.

So, how will you innovate and reinvent your digital sales and marketing strategies, as we start looking ahead and crafting our budgets for the new year? What can stay the same? What needs to change? 

🔎 Related: How much does it cost to become a success story?

Well, to help you start on this journey, I've curated the following list of IMPACT+ on-demand videos and online, self-guided courses for resourceful, visionary business leaders just like you. 

On-demand videos, sessions, and recordings

All of these on-demand talks, videos, and sessions are free with an IMPACT+ account, but you do need to sign up for an IMPACT+ account to access them:

  • How to become the go-to thought leader in your entire industry
    Are you “doing Inbound” — AKA digital marketing — but not reaching the level of success you’d like to achieve? Do you ever feel like you could do more but you’re just not sure what that looks like? Or are you finding that it’s a struggle to get everyone in your organization engaged in the Inbound efforts? If so, you’re not alone, which is exactly why Marcus Sheridan will share the secrets of highest performing digital sales and marketing programs and how they’ve managed to climb to the top of their industry — and stay there as well.
  • How to transform into a virtual selling organization
    Before COVID-19, you could meet “nose-to-nose, face-to-face,” and close a hard-won deal with a handshake and a smile. Which is why sales, out of any other department, is the one that has been the most dramatically impacted by recent events. Unfortunately, many sales teams were not ready for this abrupt shift. If you're looking for immediate takeaways to apply to your sales team and sales process, this is one presentation you won't want to miss.
  • The proven roadmap to achieve remarkable success in any economic climate (part one)
  • The proven roadmap to achieve remarkable success in any economic climate (part two)
  • Becoming a better leader through crisis
    An outstanding, inspiring talk for any leader who is struggling or is looking for pointers on how to navigate a crisis with your people. Get ready, by the way... JT Terrell of Petra Coach is a super fun and inspiring speaker.
  • Selling during uncertain times
    In the current climate, your success hinges on your ability to deal with this economic volatility. Yet many of the traditional approaches for coping with tough times can actually make things worse. You ramp up activity, but don't see any measurable impact on your numbers, or you share your full scope of products/services, but your prospects are less interested in any.  We're going to discuss ways you can tackle these roadblocks, and how you can strengthen your value propositions, conduct sales experiments, address risk issues, and form strategic alliances.
  • How to dramatically improve your close rates by integrating content into your sales process
    If you were to guess, how many sales team hours and resources are spent educating prospects versus having productive sales conversations? In this session, you’ll discover the importance of leveraging content in the sales process, spending less time educating in sales meetings, and ensuring you’re always working with qualified prospects. You’ll see how it works, what’s possible when done correctly, and how to start implementing it tomorrow.

Online courses for business leaders

Again, all of these courses are free with an IMPACT+ account, but you do need to sign up for an IMPACT+ account to access them:

Finally, don't forget the scorecard

Before you can figure out where you need to go, first you need to look a long, hard look about where you are, as a company. The IMPACT+ scorecard can help you do just that...

Scorecard - IMPACT+

Not only can you take the scorecard yourself, we strongly encourage you to have other members from your team — in sales, marketing, and service — evaluate your company's current digital sales and marketing performance. 

On top of that, you can track your progress and improvement over time:

IMPACT+-Scorecard--No-Device-min

The purpose of the IMPACT+ interactive scorecard and strategy roadmap is to empower you to evaluate exactly where your company is today, and what specific steps need to be taken to drive the sales and marketing results you're striving for.

It's like that old saying, right? If you're not measuring it, you can't manage it. 

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE