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"Video or Written Content, or Video & Written Content?" with Zach Basner (Content Lab, Ep. 20)

"Video or Written Content, or Video & Written Content?" with Zach Basner (Content Lab, Ep. 20) Blog Feature

Liz Moorehead

Editorial Director, Speaker, Host of 'Content Lab' Podcast

January 25th, 2019 min read

So, as I mentioned at the start of this year, one of my resolutions is to become a more video-focused content creator. 

That's right. After years of resisting and/or saying, "Yeah, video sounds like a great idea -- for you," I have warmed up to the idea of video. 

I mean, I kind of had to, you know? 

Video is proven to be one of the quickest ways to establish trust with your audience, as a marketer. And video for sales is an exceptionally powerful combination, because video helps sales reps close more deals faster. 

But is video set to take over and replace written content, or is there a future where the written word and video can live together in harmony? And how the heck does someone with a ton of fear, but no equipment or experience, get started creating video for their own marketing and sales purposes?

I asked IMPACT Director of Video Training and Strategy Zach Basner to join me on this week's episode to answer those questions and more.


Listen to the Episode

Resources We Discussed:

Example of an 80% Video

Context: Inbound Culture Workshops

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Video for Sales Guide
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