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Liz Murphy

By Liz Murphy

Apr 12, 2019

Topics:

Content Marketing
Content Marketing

"The Challenges & Rewards of Being Vulnerable" with Brie Rangel (Content Lab, Ep. 27)

Liz Murphy

By Liz Murphy

Apr 12, 2019

"The Challenges & Rewards of Being Vulnerable" with Brie Rangel (Content Lab, Ep. 27)

When IMPACT VP of Services Brie Rangel hit "publish" on her article Being Nice at Work (& As a Leader) Doesn't Hold You Back, she wasn't prepared for the level response she received from other marketers and leaders. Readers thanked her for being vulnerable. For making them feel less alone. For giving others the conviction and confidence to be nice as a pathway to success. 

It was the first time she felt she took a substantive step toward being a genuine thought leader, instead of a content contributor who was given assignments based on the needs of our editorial calendar.

But how do we get to those moments of vulnerability in our content and ground them well enough in a productive foundation to make those stories valuable for others? And what are the rewards that come from being willing to get yourself to that place in your content?

Those are the exact questions we'll be answering in this episode. 

Enjoy! 

Listen to the Episode

Resources We Discussed

This Episode Is Brought to You by Scripted

Learn more at Scripted.com, and check out their new content strategy platform, Cruise Control.

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