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  • How to align your teams around a common vision with video
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  • 6 factors that make up an engaging and effective sales or marketing video

"Pay Attention to Tone & Context" with Will Murphy of MessagePath (Content Lab, Ep. 21)

By Liz Moorehead

Liz Moorehead also recommends this free course, Video Sales & Marketing Strategy.

"Pay Attention to Tone & Context" with Will Murphy of MessagePath (Content Lab, Ep. 21)

I'm a huge fan of tools like Hemingway and Grammarly -- which is why I've talked about them so much in the past.

Then, back in December, one of our front-end developers Morgan VanDerLeest let the cat out of the bag on a new application he had found that was similar to Hemingway and Grammarly, but took the idea of robot-augmented writing to a new level -- MessagePath.

Unlike the editorial "assistants" we're used to, MessagePath evaluates your writing on a contextual basis. Meaning, you have to let it know what the context of your writing is -- marketing, sales, general business, or press release. 

Screen Shot 2019-02-01 at 10.21.25 AM

This may not seem like a big deal, but it blew my mind that someone had developed a piece of technology that tackles one of the biggest challenges content creators face -- so many of us know what to say, but we get tripped up by tone and context, or the how, when, and where of what we're saying.

For example, the way you might frame an argument in a blog article might be more expository and personal. Whereas if you were to try to share the same kind of message in a case study or in a press release, first-person narratives and meandering introductions that don't get to the point are the kiss of death.

So, I invited MessagePath founder Will Murphy to join me this week to talk about the problems his team is trying to solve with MessagePath, and the importance of self-awareness and context when we're creating content of any kind.

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Free Course:

Video Sales & Marketing Strategy
Start the Course
video-sales-marketing-strategy-course
video-sales-marketing-strategy-course

Free Course:

Video Sales & Marketing Strategy

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

Topics:

Content Marketing
Video Marketing
Published on February 1, 2019

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