Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close

"Pay Attention to Tone & Context" with Will Murphy of MessagePath (Content Lab, Ep. 21)

"Pay Attention to Tone & Context" with Will Murphy of MessagePath (Content Lab, Ep. 21) Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

February 1st, 2019 min read

I'm a huge fan of tools like Hemingway and Grammarly -- which is why I've talked about them so much in the past.

Then, back in December, one of our front-end developers Morgan VanDerLeest let the cat out of the bag on a new application he had found that was similar to Hemingway and Grammarly, but took the idea of robot-augmented writing to a new level -- MessagePath.

Unlike the editorial "assistants" we're used to, MessagePath evaluates your writing on a contextual basis. Meaning, you have to let it know what the context of your writing is -- marketing, sales, general business, or press release. 

Screen Shot 2019-02-01 at 10.21.25 AM

This may not seem like a big deal, but it blew my mind that someone had developed a piece of technology that tackles one of the biggest challenges content creators face -- so many of us know what to say, but we get tripped up by tone and context, or the how, when, and where of what we're saying.

For example, the way you might frame an argument in a blog article might be more expository and personal. Whereas if you were to try to share the same kind of message in a case study or in a press release, first-person narratives and meandering introductions that don't get to the point are the kiss of death.

So, I invited MessagePath founder Will Murphy to join me this week to talk about the problems his team is trying to solve with MessagePath, and the importance of self-awareness and context when we're creating content of any kind.

Enjoy! 

Listen to the Episode

Resources We Discussed:

Subscribe to the Content Lab Monthly Newsletter

Once a month, I'm going to send you an absurdly useful newsletter will tons of insights, tips, and tools for you to make your content amazing. It's that simple.

Here's what it looks like, so you know what shenanigans you're getting into with me:

content lab

So, what are you waiting for? Go to this page and sign-up.

Connect with Content Lab 

Okay, first, you've gotta subscribe to Content Lab on Apple Podcasts. That way you'll never miss an episode! 

Or you can comment on this episode below! I'd love to hear from you.

Here’s a secret: Video should be your best revenue driver. And it’s actually easier than you think.

Join us on July 20 for Video Sales and Marketing World 2021 and learn from industry experts who are crushing it with video. The best part? Every tactic and strategy you’ll hear about has already been proven to work … so you don’t have to.

Register now with an IMPACT+ Pro membership, free for 14 days.

Hurry, early pricing expires in on July 15th!

Register Now

Keep Scrolling to Continue Reading

Online, everywhere | July 20 | 9:00 AM - 5:00 PM ET

How can your sales and marketing generate more revenue? Video. And it’s actually easier than you think. Learn how at this one-day digital experience.
Register now with an IMPACT+ Pro membership
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.
Register Now
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.