Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

"The Flawed Logic Behind Common Creativity Hacks" (Creator's Block, Ep. 56)

"The Flawed Logic Behind Common Creativity Hacks" (Creator's Block, Ep. 56) Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

January 9th, 2018 min read

Here's the thing about being a marketing creative -- whether you're a designer, developer, or content creator.

There is this constant pressure to perform. To be creative. To stay creative. To be able to spontaneously produce compelling, engaging, inspiring products for clients out of thin air and on-demand. 

It's great that our work has given us a reputation of being creative wizards, but sometimes the idea of having to live up to those expectations can be stressful.

In an act of genuine good faith, our own industry of creative professionals has attempted to solve this problem. While there is some really good stuff out there, most of the content that's supposed to help you be more creative is useless -- either because it's totally unrealistic or utter nonsense.

"You have to freelance on the side. You need to write 1,000 words before dawn. You must doodle. Here are 751 writing prompts you didn't ask for. Take a walk. Go on a vacation you probably don't have time for. Take a class you can't afford. Dance like nobody's watching. If you're a writer, try painting your story. If you're a painter, take a stab at writing. Write a novel in 100 words. Record every single idea you have and review them on a weekly basis. Consider how a bee would solve your problem."

It's gotten to the point where it's more exhausting to sift through all of the bad creativity hacks out there than to just suffer with our momentary feelings of being uninspired.

That's what we wanted to talk about this week. It's a new year, so we're all focused on how we can be our best creative selves in 2018. But what should that look like, and how do we get there?

Enjoy!

Listen to the Episode

MarketHer iTunes Subscribe

What We Talked About

  • How do we know if we're not being creative enough, or we're just going through the normal creative process?
  • How can we spot the difference between the good creativity hacks and the bad ones?
  • Do you need to freelance on the side?
  • How have we inspired ourselves?
  • Plus, a small rant on why all of your blog posts need introductions.

Resources We Discussed

We Want to Hear from You!

First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know! 

Or, you can leave us a comment below! Until next week...

FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

Watch Free On-demand

Keep Scrolling to Continue Reading

Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
Watch Free On-Demand
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!
Watch Free On-demand
FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!