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Free Course: How to Hire a Content Manager

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Free Course:

How to Hire a Content Manager
Start the Course
How to Hire a Content Manager
Free Content Manager Hiring Course
View How to Hire a Content Manager
How-to-Hire-a-Content-Manager

Free Course:

Find the powerhouse content manager who will truly own your strategy, tell your story, and drive the traffic, leads, and sales you need

In this free course, you’ll learn:

  • What should be in your content manager job description
  • The questions you should ask in an interview and how to run a situational activity
  • How to set your new content manager up for success

Dumbing down your content isn't dumb (Content Lab, Ep. 50)

When you're asked to make your content "more accessible" to your audience, it can feel like you're being asked to "dumb down" something you're an expert in... and that's not a great feeling.

By Liz Moorehead

Liz Moorehead also recommends this free course, How to Hire a Content Manager.

Dumbing down your content isn't dumb (Content Lab, Ep. 50)

A couple of weeks ago in the IMPACT+ forums, one rockstar content manager had this very honest answer to a prompt I had about what everyone thinks is the worst part of creating content:

Free Course: How to Hire a Content Manager

Screen Shot 2021-02-08 at 10.33.16 AM

Nathan has a point, you know? And it's understandable why he feels this way.

It can feel frustrating to be an expert in something and then be coached to what seemingly feels like "dumbing down" content so it's better understood. How does that make creating content feel valuable, rather than an exercise in futility?

Well, let's exactly what we tackle in this week's episode – how do you create content marketing materials that you feel good about and are a positive reflection of your deep expertise (or the deep expertise of your team) without creating distance between you and your audience with that very same expertise?

To answer this question, John and I invited IMPACT Principle Content Marketing Trainer Kevin Phillips to join us as a guest this week.

Enjoy! 

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Related resources

Until next week! 👋

How-to-Hire-a-Content-Manager

Free Course:

How to Hire a Content Manager
Start the Course
How-to-Hire-a-Content-Manager

Free Course:

How to Hire a Content Manager

Find the powerhouse content manager who will truly own your strategy, tell your story, and drive the traffic, leads, and sales you need

In this free course, you’ll learn:

  • What should be in your content manager job description
  • The questions you should ask in an interview and how to run a situational activity
  • How to set your new content manager up for success

Topics:

Content Marketing
Content Managers
Content and Inbound Marketing 101
Published on March 28, 2021

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