Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Blogging

Dumbing down your content isn't dumb (Content Lab, Ep. 50)

When you're asked to make your content "more accessible" to your audience, it can feel like you're being asked to "dumb down" something you're an expert in... and that's not a great feeling.

By Liz Moorehead

Dumbing down your content isn't dumb (Content Lab, Ep. 50) Blog Feature

A couple of weeks ago in the IMPACT+ forums, one rockstar content manager had this very honest answer to a prompt I had about what everyone thinks is the worst part of creating content:

Screen Shot 2021-02-08 at 10.33.16 AM

Nathan has a point, you know? And it's understandable why he feels this way.

It can feel frustrating to be an expert in something and then be coached to what seemingly feels like "dumbing down" content so it's better understood. How does that make creating content feel valuable, rather than an exercise in futility?

Well, let's exactly what we tackle in this week's episode – how do you create content marketing materials that you feel good about and are a positive reflection of your deep expertise (or the deep expertise of your team) without creating distance between you and your audience with that very same expertise?

To answer this question, John and I invited IMPACT Principle Content Marketing Trainer Kevin Phillips to join us as a guest this week.

Enjoy! 

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Related resources

Until next week! 👋

Topics:

Blogging
Podcasts & Shows
Content Lab
Content Management
Content and Inbound Marketing 101
Published on March 28, 2021

Recent Articles

13 great examples of comparison blog articles

By Kimberly Marshall on May 14, 2021
9 min read

7 biggest reasons your content marketing is failing (and how to fix them)

By Kimberly Marshall on May 10, 2021
9 min read

If you need content marketing inspiration, all you need to do is listen

By Liz Moorehead on May 6, 2021
4 min read

9 B2B companies absolutely crushing it with content marketing

By Ramona Sukhraj on May 5, 2021
6 min read

Creating content marketing your buyers will love (Content Lab, Ep. 51)

By Liz Moorehead on May 2, 2021
1 min read

No, changing page publish dates won't increase Google search rankings

By Liz Moorehead on April 10, 2021
4 min read

Dumbing down your content isn't dumb (Content Lab, Ep. 50)

By Liz Moorehead on March 28, 2021
1 min read

27 best business blog post examples (updated for 2021)

By Liz Moorehead on February 8, 2021
15 min read

Business blogging in 2021: 5 highly effective tactics for the new year

By Kevin Phillips on January 27, 2021
8 min read

Why personality in content is profitable and how to do it (Content Lab, Ep. 57)

By Liz Moorehead on January 24, 2021
1 min read

Writing about competition in content (Content Lab, Ep. 56)

By Liz Moorehead on January 10, 2021
1 min read

Unexpected 2020 lessons and resolutions for 2021 (Content Lab, Ep. 55)

By Liz Moorehead on January 1, 2021
1 min read

Happy holidays and expert tips on content interviewing (Content Lab, Ep. 54)

By Liz Moorehead on December 27, 2020
1 min read

Liz's festive gift guide for digital marketing content nerds

By Liz Moorehead on December 21, 2020
5 min read

Content coaching vs. editing as a content manager (Content Lab, Ep. 53)

By Liz Moorehead on December 20, 2020
1 min read

What we want to say vs. what we need to say (Content Lab, Ep. 52)

By Liz Moorehead on December 6, 2020
1 min read

What we're thankful for as content nerds (Content Lab, Ep. 51)

By Liz Moorehead on November 26, 2020
1 min read

Getting started as a first-time content manager (Content Lab, Ep. 49)

By Liz Moorehead on November 15, 2020
2 min read

How to run a full-funnel content strategy that drives traffic and sales

By Liz Moorehead on November 9, 2020
10 min read

Digital marketing for manufacturers: A simple, effective strategy to get more customers

By Liz Moorehead on November 9, 2020
5 min read

Rhetoric and the power of precise language in content (Content Lab, Ep. 48)

By Liz Moorehead on November 8, 2020
1 min read

What is a content marketing mission statement? (+ how to create one)

By Liz Moorehead on October 20, 2020
7 min read

Content calendar template for digital marketers (updated for 2021)

By Liz Moorehead on October 19, 2020
7 min read

How to run a seamless, blended written and video content strategy

By Liz Moorehead on October 16, 2020
10 min read

How to use Vidyard to supercharge your business content strategy

By Liz Moorehead on October 15, 2020
6 min read