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Free Assessment:

Dumbing down your content isn't dumb (Content Lab, Ep. 50)

When you're asked to make your content "more accessible" to your audience, it can feel like you're being asked to "dumb down" something you're an expert in... and that's not a great feeling.

By Liz Murphy

Dumbing down your content isn't dumb (Content Lab, Ep. 50)

A couple of weeks ago in the IMPACT+ forums, one rockstar content manager had this very honest answer to a prompt I had about what everyone thinks is the worst part of creating content:

Screen Shot 2021-02-08 at 10.33.16 AM

Nathan has a point, you know? And it's understandable why he feels this way.

It can feel frustrating to be an expert in something and then be coached to what seemingly feels like "dumbing down" content so it's better understood. How does that make creating content feel valuable, rather than an exercise in futility?

Well, let's exactly what we tackle in this week's episode – how do you create content marketing materials that you feel good about and are a positive reflection of your deep expertise (or the deep expertise of your team) without creating distance between you and your audience with that very same expertise? How can simply-written sales enablement materials reflect your expertise?

To answer this question, John and I invited IMPACT Principle Content Marketing Trainer Kevin Phillips to join us as a guest this week.

Enjoy! 

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Related resources

Until next week! 👋

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

Content Marketing
Content Managers
Content and Inbound Marketing 101
Published on March 28, 2021

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