Our purpose is to create heroes, grow businesses, and change lives.
IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company.
Nathan has a point, you know? And it's understandable why he feels this way.
It can feel frustrating to be an expert in something and then be coached to what seemingly feels like "dumbing down" content so it's better understood. How does that make creating content feel valuable, rather than an exercise in futility?
Well, let's exactly what we tackle in this week's episode – how do you create content you feel good about and is a positive reflection of your deep expertise (or the deep expertise of your team) without creating distance between you and your audience with that very same expertise?
Want to learn more about digital sales and marketing?
Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.