Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Marketing Books

Eric Ries' 5 Key Principles for a Radically Successful Lean Startup

By Bob Ruffolo

Eric Ries' 5 Key Principles for a Radically Successful Lean Startup Blog Feature

eric-riles-key-principles-the-lean-startup.jpgUnderstanding how the world of business works and the methods you should use in getting to the promised land is the true meaning of going lean. In The Lean Startup:How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Eric Riles gives us his scientific approach on how to create and manage a startup to grow at lightning speed – successfully.

According to Eric, “Using the Lean Startup approach, companies can create order, not chaos by providing tools to test a vision continuously,” which ultimately means you need to work smarter, not harder regardless of company size.

“The Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.”

The concept of the book is that anyone can have a successful business when you do the work and apply the formula if they remember the key principles: entrepreneurs are everywhere, entrepreneurship is management, validated learning, build-measure-learn; and innovation accounting.

Entrepreneurs are everywhere

You can be anywhere at any time and create a startup. The key is in thinking big, starting small and scaling fast.

Entrepreneurship is management

As an entrepreneur, you need to be accountable for yourself by exercising effective management skills. You must know the process in order to successfully implement the process. It’s easier to avoid mistakes when you know how to assess value and determine your next steps.

Validated Learning

Startups exist to learn how to build a viable business. Each component can be scientifically validated by running experiments that demonstrate and test your vision. With validation, you will be able to identify and address the key risks in your product or service and make adjustments to properly position your brand.

Build-Measure-Learn

The "Build-Measure-Learn feedback loop is at the core of the Lean Startup model.” This means the main activity of a startup is to transform ideas into products or services, measure your metrics for audience response, and determine whether you need to pivot (change something) or persevere (continue on). Every process within the loop should accelerate feedback.

Innovation Accounting

This process holds entrepreneurs accountable for their actions and outcomes through prioritization of work, measurement of progress, and delineation of milestones. All of these elements work together to define entrepreneurship, introducing a new way of how it should be done.

How It’s Done

Delivered in three key sections, this book takes Marketers through a number of key principles to reinforce the Lean Startup mindset. In our full summary we'll take you through these principles in more detail and how to make them work at your organization.

To view the full summary, click "continue reading" below. 

Topics:

Marketing Books
Published on July 21, 2015

Recent Articles

53 best marketing books you need to read (updated for 2021)

By Bob Ruffolo on January 21, 2021
15 min read

Top 5 must-read leadership books to level-up in your role

By Bob Ruffolo on May 22, 2020
8 min read

5 inspiring creativity books everyone in marketing should read

By Bob Ruffolo on February 20, 2020
5 min read

48 marketing books you need to read (updated for 2020)

By Bob Ruffolo on January 10, 2020
13 min read

Best copywriting books: 20 titles to help anyone become a better writer

By Bob Ruffolo on May 22, 2019
6 min read

15 Books I'd Recommend to Any Aspiring Inbound Leader [+VIDEO]

By Bob Ruffolo on September 6, 2018
3 min read

"Creator's Block Book Club: The Subtle Art of Not Giving a F*ck" (Creator's Block Ep. 79)

By Bob Ruffolo on July 31, 2018
2 min read

14 Essential Books To Make You a More Progressive, Future-proof Marketer

By Bob Ruffolo on June 7, 2018
10 min read

Reflections On Radical Candor: Review From a Recovering Ruinous Empathizer

By Bob Ruffolo on February 20, 2018
6 min read

How I Actually Find Time to Learn & Know My Team

By Bob Ruffolo on January 22, 2018
5 min read

Creator's Block #44 [Podcast]: The Creative's Curse

By Bob Ruffolo on October 17, 2017
1 min read

10 Easy Steps for Building a Cult Following Around Your Brand

By Bob Ruffolo on October 11, 2017
3 min read

Content Inc.: 7 Secrets to Content Marketing Success from Joe Pulizzi

By Bob Ruffolo on May 3, 2017
9 min read

How to Persuade Your Audience (or Teach Your Cat to Bark) Through Data

By Bob Ruffolo on January 11, 2017
3 min read

Unmasking The Connected Generation (& 5 Content Tactics It Craves)

By Bob Ruffolo on December 8, 2016
3 min read

3 Quick Reminders for Succeeding in Guerrilla Marketing

By Bob Ruffolo on December 1, 2016
3 min read

The 4-Step Blueprint for Telling Meaningful Brand Stories With Your Marketing

By Bob Ruffolo on October 24, 2016
2 min read

3 Reminders to Build Anyone's Creative Confidence

By Bob Ruffolo on October 7, 2016
3 min read

5 Keys to Being Happy and Ridiculously Successful

By Bob Ruffolo on September 27, 2016
2 min read

6 Lessons from Ann Handley to Help Anyone Write Better Content

By Bob Ruffolo on January 18, 2016
2 min read

6 Secrets to Timeless Brand Storytelling [Insights from Made to Stick]

By Bob Ruffolo on November 16, 2015
4 min read

The 4 "Happy" Chemicals Behind Every Great Leader [Insights from Simon Sinek]

By Bob Ruffolo on November 2, 2015
3 min read

The 5 Types of Sellers of The Challenger Sale

By Bob Ruffolo on September 21, 2015
3 min read

Are you an Outlier? 6 Unexpected Keys to Success from Malcolm Gladwell

By Bob Ruffolo on September 7, 2015
3 min read

6 Ways to Get a Grip on Your Business from Gino Wickman's Traction

By Bob Ruffolo on August 31, 2015
3 min read