Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

3 Reminders to Build Anyone's Creative Confidence

3 Reminders to Build Anyone's Creative Confidence Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

October 7th, 2016 min read

Many of us tend to label ourselves as “not being the creative type,” but this couldn’t be farther from the truth.

Perhaps you’re not a painter, musician, or writer, but that doesn’t mean you don't have the potential to be creative in your own right.

In Creative Confidence: Unleashing the Creative Potential Within Us All, Tom and David Kelley make the strong case for this belief and provide mindset shifts and exercises anyone can use to unlock their hidden ability -- including marketers.

The Kelley brothers are the driving force of one of the world’s leading design consultancies, IDEO. IDEO designed many groundbreaking digital icons and devices like the first Apple mouse, the first Treo digital assistant, and the thumbs up/thumbs down button on the Tivo remote.

David is also the founder of the d. school at Stanford, the Hasso Plattner Institute of Design, while his brother, Tom, is general manager of IDEO and has been responsible for business development, marketing, human resources, and operations throughout his tenure with the family business.

Creative Confidence is a joint effort based on the brothers’ experience and insights from working in a creative industry and handling all aspects of a building and running a successful business.

A lot of business professionals and marketers shy away from the creative aspects of marketing and branding because they aren’t confident in their creative abilities, but the truth is consistent creativity is something that can be nurtured and improved.

In reality, many of those we deem naturally creative are simply those who aren’t afraid to exercise their ability. So, don’t be scared!

Here are three reminders shared by the Kelleys to help build your creative confidence and get your next big idea brewing.

Reminder #1: Creativity is a Choice

According to the Kelley brothers, “to be more creative, the first step is to decide you want to make it happen.”

Most of us make up our minds that we can’t be creative because we compare ourselves to great innovators and artists like Steve Jobs or The Beatles. We don’t consider that even to these individuals, their greatest ideas took time.

The Kelleys encourage you to not pay much attention to what others are doing and focus on being creative your way, no matter how it turns out or if someone has already done it before. Creativity is relative to each person, so something that’s creative for you might not be to someone else, but it doesn’t matter.

In fact, if you can’t come up with any original ideas yourself, you can always try to improve existing ideas (this is something Austin Kleon calls “stealing like an artist”).

In Creative Confidence, the Kelleys refer to research done by psychologist Robert Sternberg who says creative people tend to:

  • Redefine problems in new ways
  • Take sensible risks and accept failure as part of the process
  • Confront obstacles
  • Tolerate ambiguity
  • Continue to grow intellectually

The process of becoming creative starts with adopting the right mindset, and choosing to think outside-of-the-box.

Reminder #2: Failure is Part of the Creative Process

Becoming more creative takes practice and practice means trial and error. The problem is people don’t like failure so we often avoid creative endeavors altogether.

The Kelley Brothers refer to the famous story of Thomas Edison who said, “the real measure of success is the number of experiments that can be crowded into twenty-four hours.”

This should sound familiar, as ultimately, this is the driving ideal behind many inbound marketing endeavors including conversion rate optimization and growth driven design.

Basically, it’s saying that you need to knock out several drafts before getting a final winning product.

According to the Kelley brothers, the fear of failure is still the single biggest obstacle people face to creative success. What’s their advice?

To not to avoid failure, but to seek failure and treat it as a learning opportunity.

With creative failures, we can make improvements in each new draft and see exactly what changes have a positive impact and which changes lead to more failure.

The quicker we figure out everything that doesn’t work, the sooner we can narrow down what does work.

Once you make this simple mindset shift, it’s easier to proceed in creative pursuits without being locked down by a fear of failure, which is only going to prevent you from learning and improving.

Reminder #3: Action Always Precedes Great Creative Works

To continue on to the Kelley's third reminder and 5 tips for getting started, click "keep reading" below. 

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE