With all the excitement and sessions going on all at once, it can be a real challenge to figure out where your time is best spent...especially if you’re a designer or a developer.
Free Guide: The Inbound Marketer’s Guide to Maximizing HubSpot ROI
One thing that has challenged me in previous years, is determining what sessions will give me the biggest bang for my INBOUND buck as a creative.
That’s exactly why this year I took the time to put together four INBOUND 2017 sessions every creative must attend, along with what I’m hoping to get out of each of them.
While looking through the numerous sessions and breakouts, I had a few things in mind -- What would push me to think outside the box? What information would allow me to help my team improve? And most importantly, what did I actually find interesting? After all, there’s nothing worse than sitting through a session that you find boring.
That’s worse than getting your teeth pulled.
So, that being said, let’s jump into four sessions I think every creative should attend. And remember, pre-registration for these and all sessions is now open!
Translating a strategy to a visual concept that looks, behaves, and tells a story the way your client requests is a constantly daunting challenge. Although, as the creative, it’s your job to make those decisions.
But how can you feel comfortable with creating concepts that not only exercise your creative brilliance but also fit into the confines of what each client expects from each design project?
Gabriela Pereira, Founder of DIY MFA, shares her methodology for concept generation and techniques to help you find a healthy balance in what you do and your mind.
With an MFA in writing, Gabriela will surely bring her content knowledge into the discussion and reformat techniques she's used in the discipline to fit the makeup and needs of a designer.
What I’m hoping to get out of the session:
Best practices to inspire and jump start the creative mind
Creative pitfalls and loops to avoid, and how to find your way out.
It’s been almost 3 years and IMPACT has critiqued more than 100 websites both live and in person. With so much insight that's been cultivated throughout each one, you can imagine there is a lot that’s been learned and applied.
This talk is meant to share the expertise we’ve both dished out and learned.
From common SEO issues, inconsistent branding, content marketing, UX and design, responsive design, faulty conversions paths and more, Carina Duffy, one of our newest hosts of the Website Throwdown, gives you 10 super-practical takeaways you can start implementing on your website instantly.
How does your brand deliver your overall message and drive engagement? Better yet, how do you actually deliver it so it effectively reaches the right people at the right time?
We recognize the multitude of digital spaces we can create our brand's touch points on, but the challenge becomes figuring out how to connect each one to create a “customer experience” ecosystem. To do that, you need to get in the head of your customer.
In this talk, Donny Makower, President of RED Interactive Agency, will share his unique methodology that assures you’re putting the customer at the center of each decision you make.
As someone who’s worked with brands such as Nike and ESPN, I’m highly interested in what Donny has to share. Meaningful customer experiences are not critical for the present & future of creating a compelling and attractive brand.
(This talk does, unfortunately, overlap with Brian Solis's session, but it is a good alternative for those already familiar with Brian’s book and talks!)
What I’m hoping to get out of the session:
The techniques you need to use to play the role as the customer throughout your thinking processes
How to drive engagement and capture the attention of your audience (especially if your product isn’t as attractive as others)
Where to place your touch points so that you don’t come out as forceful.
BONUS!!! (And shameless plug)
Visit the IMPACT booth at Club INBOUND for a live Website Throwdown of your company’s site!
We’ll give you a 10-minute rundown of what we would change on your site to improve conversions, user journey, and overall site aesthetics. Plus, you’ll get some awesome swag (but I’m not going to tell you what, you’ll have to sign up to find out).
Overall, there are plenty of other sessions available at INBOUND, including an awesome keynote line up, but make sure you plan accordingly and take breaks when you need to so you can actually digest all of the awesome information you’ll get.