IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Liz Murphy

By Liz Murphy

Oct 17, 2017

Topics:

Creator's Block Creative Inspiration Marketing Books
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Creator's Block  |   Creative Inspiration  |   Marketing Books

Creator's Block #44 [Podcast]: The Creative's Curse

Liz Murphy

By Liz Murphy

Oct 17, 2017

Creator's Block #44 [Podcast]: The Creative's Curse

Before we dive in to today's episode, I want to state something for the official record:

As a designer and a writer/editor respectively, Marcella and I are self-aware enough to admit we occasionally have a flair for melodrama -- slipping a little too easily into the trope being the "tortured artist."

But when we both read The Creative's Curse by Todd Brison, we agreed that it spoke to us; both as the professionals we are at IMPACT and the creatives we are "out in the wild."

Because as much as we hate to admit it, the clichéd notions surrounding the stereotype of artistic temperament are based (at least somewhat) in reality.

Find out how to drive more traffic to your business blog with helpful tips and tools.

Download for Free Now!

The emotional peaks and valleys. The glory of acceptance and appreciation. The despair of feeling like your work is underappreciated or devalued. The compulsion to create something -- anything. The demoralizing realization when you lose your own voice and have to go out and find it again.

Again, yes, it's a touch melodramatic -- but for anyone in a creative pursuit, this should sound familiar. (Especially in a fast-paced agency environment, where you need to be able to deliver inspired creativity for marketers on-demand.)

So, in this week's episode, we dive into why we do what we do, how we deal with those dark moments when we feel the weight of crushing defeat on our shoulders, and why creatives seem to be so negative all the time.

Enjoy!

Listen to the Episode

What We Talked About

  • Why did The Creative's Curse resonate so much with us?
  • How does it apply to what we do at IMPACT every day?
  • Is this curse really a curse?
  • What's the alternative to the stereotypical creative melodrama?
  • "If an elephant can paint, you can paint."
  • "We want to be consumed by what we do."
  • Our spirit fonts, and more... 

Resources We Talked About

We Want to Hear from You!

First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know! 

Or, you can leave us a comment below! Until next week...

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.