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!["Why emotional web design is so important" [Creator's Block, Ep. 121]](https://www.impactplus.com/hs-fs/hubfs/blog-image-uploads/CBP/why-emotional-design-is-important-creators-block-ep-121.jpeg?length=1200&name=why-emotional-design-is-important-creators-block-ep-121.jpeg)
Even though I've talked about the importance of reading in past episodes, the practice hasn't always been perfect.
I find my days are filled with with more meetings than I anticipate each week and can truly only dive into a book over the weekends.
What I've been doing instead, though, is filling the cracks of my days with words.
When I find I have 15 minutes in between calls or meetings, I grab a nearby book or pull up Medium articles to find a topic that piques my interest.
The latest to do so?
"What Is Emotional Website Design?" by Abigail Stock
In it, she notes that 95% of consumer decisions are made subconsciously.
That is a crazy statistic!
But, is there a way to still influence buyers even in their subconscious?
Stock goes on to cite Don Norman and his book Emotional Design: Why We Love (or Hate) Everyday Things.
"The essential premise is that emotions have a crucial role in the human ability to understand the world and learn new things. In reality, all design is emotional, whether intentional or not; the trick is in shaping the user’s emotional response to the benefit of your product or service."
The concept is simple -- tapping into consumers' emotions can help position your product or service as the superior choice when buying.
In this week's episode, Marcella and I break down how that's possible and why it's so important companies keep this front of mind when redesigning their websites.
Listen to the episode
What we talked about
- What is emotional design?
- Why is emotional design so important for websites?
- Consumers' decision-making patterns
- The importance of truly knowing your customers
Resources
We want to hear from you!
First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know!
Or, you can shoot us a message in IMPACT Elite!
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