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Elements of a Great They Ask, You Answer Website

Free Course:

Elements of a Great They Ask, You Answer Website
Start the Course
Elements of a Great They Ask, You Answer Website
Free Website Course
View Elements of a Great They Ask, You Answer Website
Elements of a Great They Ask, You Answer Website

Free Course:

Transform your website into your best salesperson and get set up for inbound marketing success!

In this course, you’ll learn:

  • What content and features your website needs to succeed with inbound marketing
  • How to design your website to best educate your audience
  • How to gradually make improvements or redesign entire elements of the website

"Why emotional web design is so important" [Creator's Block, Ep. 121]

By Justine Timoteo Thomas

Justine Timoteo Thomas also recommends this free course, Elements of a Great They Ask, You Answer Website.

"Why emotional web design is so important" [Creator's Block, Ep. 121] Blog Feature

Even though I've talked about the importance of reading in past episodes, the practice hasn't always been perfect.

I find my days are filled with with more meetings than I anticipate each week and can truly only dive into a book over the weekends. 

Free Course: Elements of a Great They Ask, You Answer Website

What I've been doing instead, though, is filling the cracks of my days with words.

When I find I have 15 minutes in between calls or meetings, I grab a nearby book or pull up Medium articles to find a topic that piques my interest. 

The latest to do so?

"What Is Emotional Website Design?" by Abigail Stock

In it, she notes that 95% of consumer decisions are made subconsciously.

That is a crazy statistic!

But, is there a way to still influence buyers even in their subconscious? 

Stock goes on to cite Don Norman and his book Emotional Design: Why We Love (or Hate) Everyday Things.

"The essential premise is that emotions have a crucial role in the human ability to understand the world and learn new things. In reality, all design is emotional, whether intentional or not; the trick is in shaping the user’s emotional response to the benefit of your product or service."

The concept is simple -- tapping into consumers' emotions can help position your product or service as the superior choice when buying.

In this week's episode, Marcella and I break down how that's possible and why it's so important companies keep this front of mind when redesigning their websites.

 Listen to the episode


MarketHer iTunes Subscribe

What we talked about

  • What is emotional design?
  • Why is emotional design so important for websites?
  • Consumers' decision-making patterns
  • The importance of truly knowing your customers

Resources

We want to hear from you!

First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know! 

Or, you can shoot us a message in IMPACT Elite!

Elements of a Great They Ask, You Answer Website
Elements of a Great They Ask, You Answer Website

Free Course:

Elements of a Great They Ask, You Answer Website

Transform your website into your best salesperson and get set up for inbound marketing success!

In this course, you’ll learn:

  • What content and features your website needs to succeed with inbound marketing
  • How to design your website to best educate your audience
  • How to gradually make improvements or redesign entire elements of the website

Topics:

Web Design
Creator's Block
Published on January 21, 2020

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