"The essential premise is that emotions have a crucial role in the human ability to understand the world and learn new things. In reality, all design is emotional, whether intentional or not; the trick is in shaping the user’s emotional response to the benefit of your product or service."
The concept is simple -- tapping into consumers' emotions can help position your product or service as the superior choice when buying.
In this week's episode, Marcella and I break down how that's possible and why it's so important companies keep this front of mind when redesigning their websites.
Listen to the episode
What we talked about
What is emotional design?
Why is emotional design so important for websites?
Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
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