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"Why emotional web design is so important" [Creator's Block, Ep. 121]

"Why emotional web design is so important" [Creator's Block, Ep. 121] Blog Feature

Justine Timoteo Thomas

Director of Training, Host of Creator's Block Podcast, 10+ Years of Project Management Experience

January 21st, 2020 min read

Even though I've talked about the importance of reading in past episodes, the practice hasn't always been perfect.

I find my days are filled with with more meetings than I anticipate each week and can truly only dive into a book over the weekends. 

What I've been doing instead, though, is filling the cracks of my days with words.

When I find I have 15 minutes in between calls or meetings, I grab a nearby book or pull up Medium articles to find a topic that piques my interest. 

The latest to do so?

"What Is Emotional Website Design?" by Abigail Stock

In it, she notes that 95% of consumer decisions are made subconsciously.

That is a crazy statistic!

But, is there a way to still influence buyers even in their subconscious? 

Stock goes on to cite Don Norman and his book Emotional Design: Why We Love (or Hate) Everyday Things.

"The essential premise is that emotions have a crucial role in the human ability to understand the world and learn new things. In reality, all design is emotional, whether intentional or not; the trick is in shaping the user’s emotional response to the benefit of your product or service."

The concept is simple -- tapping into consumers' emotions can help position your product or service as the superior choice when buying.

In this week's episode, Marcella and I break down how that's possible and why it's so important companies keep this front of mind when redesigning their websites.

 Listen to the episode

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What we talked about

  • What is emotional design?
  • Why is emotional design so important for websites?
  • Consumers' decision-making patterns
  • The importance of truly knowing your customers


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