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Free digital sales and marketing courses

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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"Avoiding Empty Promise Purgatory: When Good Intentions Are Not Enough" [Creator's Block, Ep. 106]

"Avoiding Empty Promise Purgatory: When Good Intentions Are Not Enough" [Creator's Block, Ep. 106] Blog Feature

Justine Timoteo Thomas

Director of Training, Host of Creator's Block Podcast, 10+ Years of Project Management Experience

May 28th, 2019 min read

I can't even begin to tell you how often I've seen -- or been stuck in -- "Empty Promise Purgatory" as a marketer.

Let me know if this sounds familiar.

You and your boss come up with a killer marketing strategy and seem completely aligned in what you need to do in order to get it done and see the leads roll in.

At some point in the strategizing, though, she or he says they need final approval on items -- and I mean any item.

It could be something as small as the color of call-to-action buttons or as complex as the pricing page content, but regardless, your boss needs to review and approve before the item goes live.

Unfortunately though, your boss -- who has countless other priorities and initiatives -- is not as available as you originally thought and does not seem to dedicate the time needed to approve the items you (and possibly your agency partner) have worked so hard on.

What then tends to happen?

Nothing.

That's right -- nothing goes live; the leads don't come rolling in.

This is what I like to call the Empty Promise Purgatory in marketing -- and we've all been there before! You feel defeated, frustrated, and like your energy is wasted.

In this week's episode of Creator's Block, Marcella and I dive into how you can better align with your boss to become unstuck and make your way to marketing heaven.

 Listen to the Episode

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What We Talked About

  • Identifying the root of the problem
  • Alignment issues
  • How to get your boss to dedicate time
  • Tools to try for project management and organization
  • How to be empowered to make decisions

Resources

We Want to Hear from You!

First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know! 

Or, you can shoot us a message in IMPACT Elite!

Photo by Tim Gouw on Unsplash

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